Programmatic advertising is the talk of the town at the moment. Personnel utilizing online advertising cannot stop raving about it and rightly so as this advancement has completely changed the landscape. In case you or your business are involved in the online ads scenario but are not completely up to date about the ongoing events in the world of programmatic advertising you’ve landed at the right place. We are here to discuss the what, where, why, how and who of programmatic advertising. So ho...

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Native advertising has been around for quite some time, but it has been rather slowly making its way into the mainstream of most web marketers' marketing repertoire. Native advertising is a style of marketing that fits the personality and functionality of the web platform upon which it looks. In most cases, it acts more like an article, video or editorial, and fits in well within the boundaries of traditional advertising. However, the main draw to native advertising has been its ability to fi...