More and more companies are taking advantage of the benefits that these platforms can deliver. Do you add up? For all that they imply, social networks have become a very important element in the marketing strategies of any company. All renowned companies currently allocate part of their budget to invest in loyalty or directly sell through these platforms. More than one billion people from around the world on social networks are in direct and constant contact with customers, and the opportunity...

Discover the benefits of having a Marketing Strategy that transfers media and unifies all campaigns. One of the main mistakes marketers make is that they tend to think of their strategies through the Internet as something independent of everything, completely forgetting about the campaigns developed in other media such as television, print, and radio. There is a tendency to believe that one competes with the others, when in reality each one has its value and fulfills specific functions, but fo...

That the seller is able to influence consumer decision-making goes through the fact that he is able to understand certain psychological processes. Conversion optimization techniques consist of trying to increase the chances that a user will take precisely the action that the online marketer wants them to take. For this, it must influence the decision-making of the consumer, and that is only possible when starting from the knowledge of the psychological processes that determine the consumer's de...

Content marketing is the strategy par excellence to achieve brand positioning in search engines. A good positioning on the web gives brands the possibility of obtaining traffic, positioning and audience engagement. That is why more than thinking about a keyword strategy to influence SEO (search engine optimization) positioning, it is necessary to design a strategy that generates value to the audience, where content is the ideal bet. If you are also initiating a content marketing strategy in or...

Miracle recipes do not exist, but with these recommendations any brand, no matter how small, can be promoted and consolidated on social networks. By now, any company knows that social media is a unique channel with its own (unwritten) rules. Their organic and constantly changing nature, dependent at all times on what users dictate, make them a setting where everyone participates on equal terms. It is as easy to make noise as it is to lose yourself in it and go unnoticed. So is there a key to gr...

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