Positioning is how your audience perceives your company in comparison to your competitors. Often this perception is referred to as a ”place” existing in a consumer’s mind. But the modern-day positioning ideologies extend this ”place” to your target audience’s heart as well, asserting that positioning should propel people. Powerful positioning is competitively distinct and credible, therefore sustainable and believable for the brand, stimulating growth in crucial areas of the busin...

A brand new set of PPC benchmarks has disclosed the list of industries that are performing exceptionally good right now, the ones who have been hit hardest, and the ones which are observing mixed results amid this pandemic. Generally, WordStream publishes its Google Ads benchmarks report annually, but due to these unusual times we are living in, it has published its second report this year. The newly released Google Ads benchmarks are up to May 2020, comprising data across 21 industries. ...

Apart from the need to cope with the physical aspects of the Covid-19 pandemic, many employers are also finding themselves combating the emotional impacts of the pandemic. In the meantime, employees are suffering from anxiety, depression, and stress as they try to settle in their new work practices. No doubt, everyone is going through a challenging time right now. Still, as an employer, you need to step up and get personally involved with your workforce while addressing the significant health ch...