A display ad is a form of online ad that drives the viewer to click through the landing page to incite action. It is used as a primary PPC marketing tool to sweep the audience right after reaching the Search Engine Result Pages. By occupying a few top slots of the results page, the display ads create a mental deviation in the consumer's mind and stop them from looking before moving down the ordinary links present on the results page. Thus, businesses enjoy priority attention by executing a Dis...

The majority of customers today are searching for information on the internet that will help them make wiser buying decisions. As a matter of fact, 4/5th of the consumers worldwide will perform product research before making an online or in-store purchase. This purchasing behavior itself highlights how valuable websites are for businesses nowadays. ...

PPC and SEO are both highly effective tools in your digital marketing toolkit, and when they work together complementing each other, nothing’s better than that. Your Google ranking determines your website exposure. It has the power to make or break it. Although organic ranking is not the only trendsetter today. Advertisements are gaining more prominent positions on the SERPs with the latest Google updates. ...

Whether your monthly marketing budget is $100 or $10000, you just want to get more bounce for the ounce. Similarly, making maximum use of the time you are investing in your marketing campaigns is just as important to you. Well, because after all, maximizing ROI (return on investment) is the primary goal for every campaign. To get that ROI, selecting the right marketing channels is the safest bet. But considering the significant transformations taking place in marketing all the time, how will ...

Internet marketing is highly competitive and it is difficult to bring customers to your website. Businesses have normally expanded by attracting more traffic to your website and by adding new customers to their database. Pay per Click Campaign is beneficial for both established businesses and startups. This performance-based paid online advertising is the first choice for any serious marketer. It not only compliments your organic endeavours but also reinforces your brand image. You can hire a PP...