Cloud computing is a domain that has the ability to provide delivery of various services over the internet. The popularity of the domain comes from the fact that any desired level of customization can be achieved across applications. This makes cloud computing models extremely popular. Owing to its popularity, it becomes critical that you as a learner have grasped all of the concepts pertaining to the various deployment methods, service models, and a lot more. In this course, we will take a deep...

One of the challenges of being in Customer Success is it often gets lost inside an organization in terms of who it should report into. In a recent survey I conducted, I found no dominant area Your Customer Success Team Reports Into: 1.CEO or CCO 23.81% ...

SaaS Marketing is a complicated arena and which is often very difficult to implement successfully. There are many ways to make terrible mistakes in this science and some aspects that must be carefully considered to avoid expensive disasters. To truly understand SaaS marketing is to understand these points implicitly and to understand their overall consequences. I feel Lalsu if I don't take the time to make everyone aware of what these points are, so in the future, a good SaaS has the opportun...

Customer success is something we all strive for. However, we tend to focus most on the metrics that directly impact the bottom line, and there’s much more to it than that. Sales conversions may be the ultimate endgame, but customer retention, engagement, and reputation are all critical aspects as well. Though these attributes may be more difficult to quantify into hard numbers, they are essential mechanisms in the quest for business growth. Quantifying Customer Success: Four Essential El...

Business innovation is no longer contained to trade practices. It has also become a necessary aspect of customer success and customer retention. For a long while now, businesses have marked their success by various metrics, out of which their customer acquisition and retention parameters hold significant value. A business with a healthy customer base is a strong one, which is why businesses across the globe have special teams that focus on building and maintaining a constantly expanding custo...

As with any SaaS organization, your annual contract value or ACV is going to dictate which strategies make the most sense to acquire customers. This means that with a higher annual contract value, you can spend more on expensive Google Ads, for example. Inbound lead generation strategies are more important for SaaS businesses with lower ACV that cannot justify the high cost of outbound lead generation. Even for a higher ACV, inbound is more sustainable and gives you more options in addition to o...

Are you a first-time startup founder ready to turn the world upside down? I’m not going to lie to you ⁠— it may be challenging. 80% of business ideas fail in the first year. But that is how it works ⁠— it’s the survival of the fittest. Your goal is to be one of the successful 20%. And here is a secret that can help you to climb the Mount Everest. It’s idea validation. Let me explain why it changes the game. Here is a simple question: how do you test a business idea? If you ha...

What is SaaS product? SaaS is not just a modern geek slang. It is a term that means software as a service. SaaS is a business model that is very common in the world of digital technologies. ...