The new digital professions are an increasingly consolidated reality in the world  today in particular we want to talk to you about this figure with very specific and verticalized skills: the SEM Specialist. First of all, what is SEM? Search Engine Marketing is a broad concept, which includes all digital initiatives that aim to drive qualified traffic to a website. Simplifying, we often tend to identify SEM as the sum of initiatives undertaken  for a fee  or in any case  external to the site ...