At the beginning of March 2021, the search giant Google discarded heaps of featured snippets, and then, later on, they came back. In a recent Google Search Central office-hours hangout, Google’s John Mueller explained the reasons featured snippets visibility changes. ...

Recently, Instagram was spotted testing out a new “Captions” sticker that auto-generates captions. This new feature appears in the sticker tab. Just like any other sticker, you can add this one to any of your Stories with a video clip. ...

Google’s recent announcement might come across as “bad news” to YouTube content creators in India and other countries. The search engine informed all YouTubers via email that it will have to cut US taxes from payments to creators outside the United States. This means the US YouTube creators won’t have to bear any extra tax burden. Google may start deducting this additional tax from YouTube creators outside of the US from June 2021. ...

Target ads is a procedure for setting ads subject to financial aspects, on the clients' past purchasing history or on lead. Occasions of target ads join having customers pick which target ads to see and putting target ads on long arrive at easygoing correspondence territories and even revelations that contrast subordinate upon who is seeing them. Different easygoing correspondence locale, for example, Facebook, place ads on the page. On Facebook, these target ads change dependent on the thin...

After having a jam-packed day, when you are in no mood to prepare dinner, you decide to order food online. Now you don’t just go around picking a restaurant randomly, right? The chances are that you will use Google or Yelp to check out the food menu, locations, and above all, customer reviews. After spending some time on the web scrolling through all these details, you will finally place your order knowing the meal will be appetizing because you did your research well. As human beings, we li...

A quick question – in order to grow your business online, what is the most crucial thing? ...

Our SMO Packages India upholds you with enhancing the web noticeable nature of your thing and associations inside a brief period. We offer a degree of moderate SMO Packages India and can be changed by your necessities. There's for all intents and purposes no explanation left for somebody to NOT be on Social Media. Consider the big picture. In the event that you recognized plainly where you could discover your customers, is there any real inspiration driving why you wouldn't go there. https:/...

SMO Agency in Delhi is tied in with identifying and reaching out to your intended interest group and engaging with them socially at their terms. Indidigital SMO Agency in Delhi is an ideal method to develop your business and appreciate increased deals. It is a quick evolving and entirely dependable technique to interface with your clients. In the event that SMO Agency in Delhi is conveyed in a productive way, it can reverse the situation around and give you the kind of openness you generally ne...

Suppose you recently moved to a new place XYZ and you decide to order pasta for dinner. You go to Google browser and search for “best pasta in XYZ.” On the search results page, you see numerous restaurants and cafes representing the best pasta in XYZ. So now, how do you pick one? You go through their reviews and ratings. According to research from Think With Google, around 88% of customers trust online reviews just as much as they trust a personal recommendation. ...

As for marketing, way too many marketers get into a rut where they do the same thing repeatedly and gradually get more declining returns. This results in lesser exposure and diminishing revenue. Generally, this takes place slowly and bit by bit until it reaches a turning point when the marketers, at last, understand that they need to take significant steps to get back in the game. ...

With time, conscious customers are changing how the market works. While deciding which brands to connect with, more and more customers today are concerned about more than just what products/services the business is offering. They care about the type of impact companies make in the world. While making a purchase decision, customers view brand purpose as a crucial factor nowadays. Therefore, if you ‘really’ wish to take your business to the next level, you need to have a sense of purpose – t...

We believe that in an SEO setting, every person needs to bring one or more natural skills to a role, but there are also skills that are mastered best on the job itself. ...

As per its latest announcement, the microblogging platform Twitter is planning to roll out a “super follow” feature that allows users to charge their followers if they want to gain access to their exclusive content. Twitter said that it would be releasing this function later this year. ...

In the latest Google SEO office-hours hangout, Google’s John Mueller said that the total word count in a piece of content isn’t a factor that the search engine takes into account to determine its quality. A person asked Mueller if it would be useful to include more words on a web page to rank it higher in the SERPs. In essence, the main idea behind this question was that if a page is not ranking well in the search results, adding more relevant content to it might help. Let’s see what...

The microblogging platform Twitter has brought back its “review before you tweet” prompt that encouraged users to review their tweets that can be regarded as potentially offensive or harmful for others. The platform is testing it only for iOS users for the time being. ...

Pinterest’s Global Director of Creator Marketing, Colleen Stauffer, said that the content on Pinterest is about the people and what they want in their life. Further adding to her statement, Stauffer explained that the platform really tried to harness planning that turned into way more short-term amid the pandemic last year. They wanted to fit users in their current lives and the way they planned in the hour. ...

Jumping on the “Stories” bandwagon, Spotify has announced Spotify Clips. On Monday, at its Stream On event, the music giant introduced Spotify Clips that are much like Instagram and Snapchat Stories. They will be available on Spotify playlists and let artists connect with audiences and fans in a new, different way. ...

On Thursday, the Central Government issued new guidelines for the regulation of social media and OTT platforms to restrain the exploitation of content. The Union ministers Ravi Shankar Prasad and Prakash Javadekar briefed the media, welcoming social media companies to operate and do business in India and applauding them for gathering such immense popularity and a good number of users. Moreover, they praised these platforms for empowering the average users with the power of technology. Howe...

It looks like the popular video-sharing platform YouTube has quietly released a new update allowing people to stream 4K/60p videos on all mobile devices, even on the ones that do not have an Ultra HD display. ...

The Advertising Standards Council of India (ASCI) has issued draft guidelines for social media influencers in order to bring transparency to digital media. ASCI pointed out that today influencer advertising has become quite popular, and the majority of posts that influencers publish are promotional, yet most of them aren’t recognized as such. This type of non-disclosure is a disservice to people and is also more or less misleading. ...

When marketers talk about CRM, generally, they are either referring to the practice of CRM (customer relationship management) or CRM systems (tools that facilitate the marketing professionals to conduct customer relationship management). If you look at it carefully, you will notice that these two are closely related. If you are thinking about crafting or refining a CRM strategy in your company, you would probably want to have a tool that helps you carry it out. But before we dive into all the...

In the recent Google Search Central SEO hangout recorded on 19th February 2021, Google’s John Mueller has answered some questions about best SEO practices for news sites, especially since it relates to uploading short articles. According to Mueller, news websites need not worry too much about the length of their articles as sometimes short content is better for a given search query. During the latest Google Search Central SEO hangout, Mueller answered a question put forward by an SEO pra...

We are all living in a fast-changing world. As the technology to show a page continues to evolve, it is the responsibility of designers to organize the content clearly on a page. But the question is – what is the best way to do that? The short answer is visual hierarchy. Visual hierarchy can be defined as the arrangement of design elements in order of their importance. A graphic element’s visual weight determines its significance in the visual hierarchy, conveying to the user’s eyes ...

The social networking platform Twitter has launched its new voice DM feature for iOS and Android users recently. According to reports, the company has made the voice “direct messages” available in three countries as of now, including India, Brazil, and Japan. The company had announced last year that it is planning to bring audio messages to Twitter. As per Twitter India’s latest announcement, this feature, which it calls an “experiment,” will be rolled out in phases. Manish Maheshwa...

Microsoft Bing is rolling out its large-scale multilingual spelling correction models, jointly known as Speller100, globally with high accuracy and memory in 100+ languages. According to Bing, around 15% of all search queries performed by users have spelling errors, which can trigger wrong answers and substandard search results. In order to tackle this particular problem, Bing has built Speller100, which as per the company itself, is “the most comprehensive spelling correction system eve...

Have you come across dubious pop-up ads and notifications while browsing websites? How many times has that happened? Plenty, we guess. ...

We all know the importance of having a substantial social presence today, and this blog will discuss why running a social media audit is necessary and how you should do it. But before we dive into why and how, let’s first talk about what it is. Social media audit can be defined as a process that involves analyzing your business metrics to evaluate growth, opportunities, and steps you can take to optimize your social presence. Now that’s a fairly reasonable thing to do. In essence, a so...

Google Ads is hands down one of the best advertising platforms out there to put your brand in front of your target audience and grow your business. It provides the advertisers with some unique features and tools, unlike any other advertising platform. However, in order to make the most out of your advertising efforts, it is crucial to have an in-depth understanding. Do you know what “audiences” are in paid media? If not, then you have come to the right place. This blog will discuss everyt...

With so many ad networks available today, it has become harder than ever to decide which one to choose. However, one must keep in mind that no two platforms are exactly the same ever. When it comes to advertising, deciding where to invest can rely on a number of factors like: Budget The user base of the platform Creative opportunities ...

The popular eCommerce platform Shopify recently announced its partnership with Facebook to introduce its payment tool Shop Pay to Facebook and Instagram. ...

Stiffening its attitude on hate speech in private messages, the popular social networking giant Instagram has recently announced that it will start disabling accounts of users sending hateful DMs to other users over and over again. At the moment, when a user sends messages that go against the company’s guidelines, the platform forbids the user from sending any more DMs for a given time frame. ...

PPC advertising plays a crucial role in digital marketing. There are specific strategies that advertisers can employ to maximize their ROI from pay-per-click advertising. Time and time again, it has proved to be an incredibly effective method of driving target customers to websites, blogs, or sales pages. Marketers can choose the best PPC advertising platform among Google Ads, Facebook Ads, and Bing Ads for their business. Nevertheless, the majority of digital marketers favor Google Ads over oth...

Being a web developer requires a great range of skill sets, and we are not just talking about proficiency in programming. And in case you think that the mere expertise in programming is sufficient for you to become successful, you are seriously missing out on something crucial here. You need to have a good grasp of all the concepts of digital marketing and SEO, and if you run a web development business or are an entrepreneur, this becomes all the more essential for you. ...

Have you been considering starting a blog for your company? If yes, then you are about to make one of the best decisions for the future of your business. According to the study, people tend to connect more with organizations that offer them meaningful and top quality content. And what’s a better way to do this if not through an active company blog? Moreover, even for online stores, becoming successful is not a piece of cake unless they too are publishing blog posts on their website. Why? Be...

As the need for digital services, support, and purchases continue to rise, the demand for website development services continues to increase too. Web development professionals are working in an ever-evolving atmosphere that is subject to change. Similar to any other sector, people working in this industry also need to stay current with all the significant trends and technologies around them. Doing so will help you future-proof your skill sets, gain new and better career opportunities, and pote...