The responsibility of a marketer is not limited to the moment a visitor converts on a landing page. Their job is far, far from being done just yet. If truth be told, the landing page itself has plenty of work that needs to be done before we can start celebrating to score a conversion. ...

Artificial intelligence is no more the future of marketing; it is pretty much at the moment. Consider all the ways AI technology has already started contributing to our everyday lives. Starting from those show recommendations on Netflix and song recommendations on Spotify to those smart replies in Gmail and the intelligent voice assistant in our smartphones. Artificial intelligence is progressively becoming a central part of numerous industries and has various use cases, particularly in market...

If you take a look at your Google Analytics, you will see that there are 7-8 vital channels where your website traffic comes from mainly. On the absolute top level, these include every possible way to drive traffic to your site. By all means, you can drill this down to particular websites, but we’ll get into that in a while. Generally, if you can be extraordinary at even one of these channels, you can have massive volumes of traffic flooding into your site. ...

At the beginning of March 2021, the search giant Google discarded heaps of featured snippets, and then, later on, they came back. In a recent Google Search Central office-hours hangout, Google’s John Mueller explained the reasons featured snippets visibility changes. ...

If you have a new website, you most likely want to promote it. You need customers for your business to work. At the beginning of the road, you may not understand much about digital marketing. Some will recommend you focus on SEO (search engine optimization), others on PPC (pay per click). Well, the truth is that both sides are right, and in this article we will explain why. Read on! What is SEO and what is PPC We don't want to spend too much time in this chapter. However, it is important to ...

We are all living in a fast-changing world. As the technology to show a page continues to evolve, it is the responsibility of designers to organize the content clearly on a page. But the question is – what is the best way to do that? The short answer is visual hierarchy. Visual hierarchy can be defined as the arrangement of design elements in order of their importance. A graphic element’s visual weight determines its significance in the visual hierarchy, conveying to the user’s eyes ...

Have you come across dubious pop-up ads and notifications while browsing websites? How many times has that happened? Plenty, we guess. ...

As the need for digital services, support, and purchases continue to rise, the demand for website development services continues to increase too. Web development professionals are working in an ever-evolving atmosphere that is subject to change. Similar to any other sector, people working in this industry also need to stay current with all the significant trends and technologies around them. Doing so will help you future-proof your skill sets, gain new and better career opportunities, and pote...

Featured snippets are what a user sees first when the SERP for their search query loads. They obtain the “position zero” on the search results, appearing before the organic ones, dominating the entire page, and instantly grabbing the users’ attention. ...

AMD is nowadays overtaking Intel in the CPU market share hands down, and this fact is shocking for tech enthusiasts. According to a recent report, the AMD Ryzen processor series has become the bestselling computer processors in the computer market. According to a popular website’s survey and research, approx 50.8% of the computer processor market share is owned by AMD nowadays. And the rest of 49.2% of the share is occupied by Intel processors. In January month, Intel again dominated AMD ...