Creating advertising for your business can often seem like a large undertaking. Finding something that works feels like rolling the dice and hoping for the best sometimes but there are actually severa... View MoreCreating advertising for your business can often seem like a large undertaking. Finding something that works feels like rolling the dice and hoping for the best sometimes but there are actually several strategies you can use to make your marketing efforts stand out.
1. Study your competitors – Your goal isn’t to copy (if you do the exact same thing as your competitor, why would people select you over the company that has been doing it longer?), but to learn. You can use tools like SEMrush to see how competitors are performing in terms of SEO and keyword performance.
2. Research past ads – You can get a lot of ideas by studying previous advertising campaigns. Be sure to keep in mind factors like the dates of original publishing before trying to incorporate similar strategies into your own plan. Rather than using outdated strategies or information, brainstorm ways that you can update this content for the modern digital age.
3. Test your ads before sending them out en masse – An underperforming ad is to be expected from time to time. Not everything can be viral forever or we’d still be hearing about pet rocks. Starting small with your advertisements is a great way to ensure that you don’t waste money on ads that aren’t going to get you engagement. If the results are good, move to a full launch. If not, you may need to rethink your strategy.
#MeasureMarketingResults #InboundAgencyToronto #InboundMarketingTeam #DigitalMarketingTeam #2022 #DigitalMarketing2022 #ads #howto
Link Juice may sound like a fruity beverage you’d sip on the beach but it’s actually the term for the increase in SEO you receive from your backlinks. If other companies (especially ones with high sit... View MoreLink Juice may sound like a fruity beverage you’d sip on the beach but it’s actually the term for the increase in SEO you receive from your backlinks. If other companies (especially ones with high site traffic and engagement) link to your site, search engines see that you are valuable and worth promoting. Keep in mind that link juice isn’t something that comes easily to most sites.
There are many factors that go into getting link juice to your page:
⮞ Pages that receive multiple backlinks from different websites get the most link juice.
⮞ Websites that link to the same page multiple times produce less juice with each link added.
⮞ Link juice is not transferred if both pages link to each other.
⮞ You can redistribute link juice throughout your site through internal linking.
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There’s a lot of content competing for our attention these days. You’ve got the classics in newspapers, radio, and television but now, with the popularity of smartphones, digital/internet content is o... View MoreThere’s a lot of content competing for our attention these days. You’ve got the classics in newspapers, radio, and television but now, with the popularity of smartphones, digital/internet content is one of the top contenders.
Question: What digital content do you find most engaging?
⮞ Written Content (Blogs, Articles, Studies)
⮞ Video Content (Vlogs, how-tos)
⮞ Audio Content (Podcasts)
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You may have interacted with some of our team members, but chances are you have yet to meet some of our fuzzier one’s working in the background. Meet the pets of measure marketing, working hard to ens... View MoreYou may have interacted with some of our team members, but chances are you have yet to meet some of our fuzzier one’s working in the background. Meet the pets of measure marketing, working hard to ensure they get plenty of treats!
#MeasureMarketingResults #InboundAgencyToronto #InboundMarketingTeam #DigitalMarketingTeam #2022 #DigitalMarketing2022 #pets #dogs #cats #turtles
The ocean is a big place, but the world of digital marketing feels BIGGER. Often, when visiting the beach, you may be more likely to find interesting critters in the tide pools than you would if you s... View MoreThe ocean is a big place, but the world of digital marketing feels BIGGER. Often, when visiting the beach, you may be more likely to find interesting critters in the tide pools than you would if you swam out into the ocean.
Learn to target specific groups rather than mass marketing into an area where you aren’t sure what you’re going to get.
You can do this through:
Content Writing – What questions do your ideal leads have? Create content that caters to them and establishes your brand as one that is knowledgeable about their needs.
Creating Lead Magnets - Ebooks, downloadable how-to graphics, and anything that provides helpful information in an easily accessible format helps to gather leads. Networking – Interaction is the key to success. A knowledgeable team that excels in networking can be an unstoppable force when it comes to promoting your business.
Referral Programs – Partnering with another business to promote your own (in exchange for promoting theirs) is a great way to get the clients and customers you need at potentially double the rate.
#MeasureMarketingResults #InboundAgencyToronto #InboundMarketingTeam #DigitalMarketingTeam #2022 #DigitalMarketing2022 #targetedmarketing #digitalsummer
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