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What mode of advertising do you use for your small business? Studies have shown that 83% marketers use social media. This form of marketing is ranked as the second most effective form of marketing after search engine marketing. The following are reasons why you should use social media as a form of advertising for your small business. Cost If you compare the cost of advertising on mainstream media to that of social media then you will find a huge difference. Social media is usually free unless you are placing ads; the site has premium plans or intends to put up sponsored posts. Small business owners can take advantage of this and put their products out there without incurring huge costs. Free plans can be of great use. However, you can try the premium packages to give wider reach. Client Base With social media the business owners are able to define their locality. Social media is more effective for small businesses because they are able to manage their customer base easily as the numbers are not overwhelming compared to bigger businesses. This makes it possible to offer personable communication to their customers and in turn increase customer loyalty. Twitter For Business Twitter has grown to be one of the most popular social media platforms, with millions of users and the number is only growing. Many people use the platform to keep up with current fashion trends and celebrity news. Aside from that, the social platform provides a wealth of helpful information on a variety of topics such as personal health, self-improvement ideas, and financial matters. You're most likely on Twitter right now, following your favorite celebrities and gossips, but have you considered the benefits that this platform can bring to your business? The good news is that you can begin using Twitter to market your small business and watch it grow exponentially in a short period of time. In this article, you'll learn how to use Twitter to help your struggling business grow. Advantage of using Twitter in your business First, you can use Twitter to raise brand awareness and develop a strong personality by engaging your audience through highly engaging tweets. As a result, you'll keep them waiting for your post every time. Always use the brand voice to address your target audience. Nonetheless, your personality tone will effectively resonate by attracting the attention of your audience. Second, ensure that you provide customer support and feedback to your audience, as this is critical for gaining valuable insight into business performance and areas for improvement. Linkedin for Business Most business people usually ask why LinkedIn is the most preferred social media platform for most businesses. To start with, you will realize that the LinkedIn platform is one of the largest professional networks out there. As we speak, it has 722+ million users. The good news is that this number is rising. That said, here are some of the reasons why LinkedIn is the best social media platform for your small business: 1. It is ideal for professional networking Networking is very critical to any business. When it comes to networking, social media platforms play a very pivotal role in ensuring that you interact with many people online. However, if you are interested in professional networking, LinkedIn is the best solution for you. Unlike Facebook, you will not have to slog through posts made by other people. 2. The platform allows you to link to other social media platforms The good news is that all the posts you make on LinkedIn can now be shared on other platforms such as Facebook, Twitter, WhatsApp and so on. Therefore, you can be sure that your message will go viral in the long run. 3. LinkedIn makes recruitment process easier If you have a vacant post that you want to be filled, it will be easier for you to recruit your potential employee when using LinkedIn. This platform is known to have powerful search tools that will help facilitate the entire recruitment process. Wrapping it Up It is preferable to use a social media strategy that can assist you in increasing the visibility of your business. Twitter is a good social media for small businesses. To stay afloat, you must be aware of both sides of the coin. It is, however, important that the business owners chose the most suitable social media strategy that suits their business. This requires them to study their customers then come up with the most appropriate means to reach out to them. Read More - https://dgsaga.com/blog/