Mia Techiee
by on November 26, 2019
When it comes to running an online business, the competition is far more extreme than the offline market. You are always in a neck-to-neck competition with the competitors and the fight to secure the top rankings in Google SERP is always in the picture. This is why you need SEO to optimize your website in such a way that it’s search visibility increases drastically.

While SEO is quite a comprehensive topic, there are certain things that are often overlooked by SEO experts. One such aspect of SEO is competitor analysis. While it may seem a bit hard to digest, but performing competitor analysis can prove to be extremely beneficial in terms of developing well-planned SEO strategies.

To help you along the way we have scribbled down some of the benefits of performing competitor analysis and how it can help your SEO campaign.

What Does Competitor Analysis Mean?
For those who are not familiar with competitor analysis, here’s what you need to know. Competitor analysis is the process of performing a site-wide analysis on your competitor’s website to identify the SEO strategies they’re incorporating to attract customers and improve their website’s rankings.

There are endless benefits of performing competitor analysis and that’s why many SEO experts usually start their SEO campaign by performing competitor analysis. Now, without wasting another second, let’s jump into the list of benefits of performing competitor analysis.

Find Potential Keywords With Minimal Efforts
There is no arguing the fact that keyword research is an integral part of performing SEO. However, the process is often tiring and time-consuming. This is when your competitors will become your savior.

The truth is your competitors are most likely to have performed keyword research for their website. In this scenario, rather than starting the process from scratch, all you need to do is identify the keywords that your competitors are targeting and include them in your list.

This will save your time as well as resources, which can further be utilized to develop the effective SEO strategies for your website. However, make sure to target keywords that can actually benefit your website.

It is not always necessary that the keywords your competitors are targeting are worth targeting for your website as well. You need to analyze your target audience and check if a particular keyword is worth targeting or not.

Generate Content Ideas for Your Website
If you have been reading about SEO for a while now, you may know that content is one of the most integral parts of SEO. In fact, if you don’t have a well-planned content marketing strategy, you may struggle to attract your potential customers.

While as surprising as it may sound, but performing competitor analysis can even help you generate different content ideas for your website as well. How? Well, you can check what kind of content your competitors are publishing on their website and craft content for your website, which provides slightly more value to the readers.

Brain Dean, the owner of Backlinko, has developed a content marketing strategy known as Skyscraper Technique. It is basically a process where you analyze your competitors content and create a better content piece to attract the readers to your blog.

This will also help you attract more backlinks to the content pieces. So, if you have been struggling to develop content marketing strategies for your website, perform competitor analysis and craft the best content pieces for your websites.

Acquire High-Quality Backlinks
Like keyword research, link building is also an integral but time-consuming part of SEO. In fact, building quality backlinks is the most tiring process an SEO has to deal with. Again, performing competitor analysis will prove to be beneficial.

Your competitors are most likely to have thousands of quality backlinks. All you need to do is steal these backlinks and replicate the same results for your website. This is one of the most effective link building strategies that is often overlooked by many people.

However, while stealing the backlinks, make sure to maintain a 60:40 ratio of dofollow and no-follow backlinks.

How to Perform Competitor Analysis?
Now that you know some of the benefits of performing competitor analysis, let’s understand how you can analyze your competitor’s website to steal their strategies. Well, first and foremost, you need an SEO tool such as Ahrefs or SEMRush that can perform a site-wide analysis of a website. Having these tools will make it much easier to dive deeper into competitor’s SEO strategies and replicate their results. So, invest in an SEO tool and perform competitor analysis to improve your website’s performance in SERP.
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