Leisl Novak
by on February 3, 2020

In the previous article, we have discussed What is SEO and How SEO can help in ranking your website on the top of the SERP. And in this article, we will be discussing in detail about On-page and Off-page activities with examples.

If you are looking to drive more traffic on your website and want to make your website more authentic then contact our SEO experts at SFWPexperts. We have SEO and Web Design experts that can make your website more engaging and will ensure that your website keeps up with the trend.

On-Page SEO

In general On-page optimization refers to optimization tactics carried out within a website to get higher search ranking and higher traffic. On-page SEO plays an important part in deciding the rank of a website. Search engine like Google, bing, yahoo, etc wants their users to get the best search result. And Google being one of the leading search engines, focuses on various optimization factors i.e. from optimizing HTML code to the meta title, description, tag, keyword, etc. Every year Google introduces a new algorithm to provide better search results and website editors have to optimize web page of their website to get higher search ranking.

Now you might be thinking, When should you do on-page SEO?

Every time you publish a blog or make any change in the website content you have to do the on-page optimization of your website.

Meta Tags- Title, Description and H1 tags

Meta title and meta descriptions help the user to understand the niche of your website. It will help a user in deciding whether your website is useful for him or not. A meta title should be between 65-70 characters and the description should be between 25-40 words. Keyword insertion will help you in optimizing your title and description. By looking at the picture you can figure out the difference between meta title and description. H1 Tag is the title and headline of a particular page. It helps Google and the user in identifying the purpose of the web page. In HTML coding there are 6 forms of heading tags H1, H2, H3, H4, H5, H6.

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