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Rohini Aggarwal
by on February 15, 2020
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Google changes its algorithm frequently, for SEO and the digital community start research to resolve the issues arrived with the changed algorithm. Moreover, Google is updating its algorithms to enhance user experience as much as they can. Keeping this in mind, I would like to mention important SEO trends in 2020 that you should not ignore if you want to rank on top positions.

1. Video Content

The text optimization turned into image optimization and now videos have taken place of image optimization. The reason is the popularity of video content among users. Social media is running to serve engaging videos to its users. Therefore, putting videos and podcasts related to your content is good for your website.

2. Voice Search

Voice search is popular and provides quick results. The users don’t have to type the query and they can do voice search whenever and wherever they want. Therefore, optimizing your website for voice search makes sense.

3. User Search Intent

Keywords are the primary thing for SEO but Google is more focusing on the user search intent. It means Google is targeting the intention of users while they searched for a query. Therefore, keywords should be more effectively targeted. For example - targeting “how to cure cough” will be a more accurate keyword than targeting “Cure cough”.

4. Schema Markup

Schema markup is a microcode that you put on your website to help the search engine show content in an accurate and different way, that is, in the form of a rich snippet containing more information.

5. CTR optimization

Google focuses on the relevance of the information for users and if you put content that is engaging in all terms, you can nail SEO. Remember a user clicks only if they find relevant content; so ensure you put the content that is of use for users and not too pushy.

These are some of the SEO trends that will help you in building up the traffic and generating results for your business.

Originally Posted at https://www.evernote.com/shard/s665/sh/73ede20c-c80b-405a-a5ba-98e1c0d1096f/dbd866f8a1cf8bfed03e2741a885c3ae

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