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by on May 1, 2020
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Search engine rank checkers find and track your website’s positions in Google on a chosen range of keywords. Google is by far the most popular search engine so most SERP tracker tools focus on tracking Google positions.

So, why is it important to track your keyword positions?



Despite the evolution within the field of search engine optimization, it’s still very much about ranking for certain words and phrases. And though Google is becoming increasingly sophisticated, there is nothing in the cards to indicate that you should abandon your keyword strategy.

The key to a running successful online business is to attract relevant traffic to your company website. No matter if you’re selling physical or digital products or getting your income from Google Ads, you need visitors. To get them, your need to appear in the top 10 SERP results, and preferably in the top 3 as these are, of course, the results that get the most clicks by far.

This brings us to the point, namely the importance of a tool tracking your keyword positions for you while you take care of your business. Most of these tools have free trial periods allowing you to test them in advance. The problem, though, is that you quickly become addicted to the data. And when that happens you can’t help but wonder how it was even possible to run your business without them.

A Google Rank Checker Makes Life Easier

SEO tools such as the essential Google rank checker is for business as well as private persons owning and running website. Naturally, the purpose of your website will influence your keyword research as well as the keywords and phrases you want to rank well on.

Websites and their owners come in a variety of shapes and sizes. But one thing they have on common is the urge to outsource manual SEO labor to online tools. Imagine having to enter each of your keywords in Google and write down its SERP position. Every single day. What a waste of time, huh? Be smart and opt for a rank tracker that will automatically look up each keyword on a daily basis and serve your keyword rankings accurately and intuitively.

More Than Keyword Positions

When you find a SERP rank checker you like and gradually enter into a steady relationship with it, you eventually learn what other benefits come with such an SEO assistant.

Different tools offer different perks.

Most SEO tools provide you with extensive keywords data allowing you to finetune your content and spot problems such as keyword cannibalization. Some tools even notify you when you’ve constructed insufficient metadata.

Also, most SEO tools have a comprehensive competitor view. Keeping a close eye on your competitors is an important part of working with SEO and of course, your rank checker ought to give you a hand with that.

So, are you tracking your keyword positions yet? If not, you better find yourself a reliable SERP checker as soon as possible.
Posted in: SEO
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