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by on June 22, 2020
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Email is a great way to reach out to your existing as well as prospective customers and can help you create long-term relationships with them. Everyone is aware of the fact that it is the channel that has one of the highest ROIs across all marketing mediums, especially when you use it well with social media. According to the Direct Marketing Association, email marketing offers an ROI of around 4300% While emails provide greater visibility as compared to many other marketing channels, the big question is, how do you ensure that you have a large email list which you can leverage? Here are a few ways that can be helpful 1. Have a prominent subscription button Give your readers an opportunity to subscribe to your content through an easily visible Subscribe button. You can consider adding it in multiple parts of the site like the header, the side panel, and below every post. 2. Use pop-ups and pop-overs Pop-ups will make your subscription form impossible to miss. You can have one appear the moment a reader opens your site and also incorporate more after the reader has spent a particular amount of time on the site. 3. Offer a high-value white paper A white paper with interesting and thought-leading content can be a good way to get people to subscribe to your email list. Know your target audience, understand what they like, create compelling content, and provide a good title to your white paper. Have a good landing page for your whitepaper which can get the readers interested in downloading it. 4. Run a contest on social media Contests help create a fun and engaging experience for your readers. While a contest can involve answering questions, submitting images or videos, or using hashtags, the key is to get the participants to register for it by subscribing. 5. Publish a newsletter with specific content A newsletter with the right content can get readers to immediately subscribe to your emails. Begin your newsletter by keeping your users’ needs in mind and add three to four other posts which they will enjoy. 6. Use your Facebook page Promote special offers on the timeline of your Facebook page and let people avail of those by providing their email addresses. Add social sharing buttons to the landing pages and encourage your subscribers to share these offers with their friends. 7. Create a Twitter campaign Run an interesting Twitter campaign to promote an eBook, newsletter, or any other free resource that requires an email address for download. 8. Create a free online tool or resource A tool that is helpful to your readers will make them readily subscribe to your list. For example, if you are a design website, a tool where you can create a free logo design or edit photos will prove to be useful for your readers. 9. Upgrade your old email list If you have a list of old email addresses and you are not sure how many of them still exist, shoot an engaging message to them asking them whether they would still like to receive your updates. You can then focus on the ones you get a reply from to improve the quality of your deliverability in the long run. 10. Leverage offline events Trade shows, exhibitions, and other such events are filled with audiences that are genuinely interested in your products/services. Use this opportunity to collect their email addresses. 11. Host a free online webinar Talk about an interesting topic during the webinar and get the attendees to register for the webinar by using their email addresses. 12.Use your YouTube channel Add call-to-action and URLs to all of your videos to redirect your viewers to a subscription page. You can even include links to relevant landing pages in the text description of your videos. Executing these pointers in the right manner and using them to keep your customers engaged will definitely get you a large list of followers in the long run. And if you need help with getting the best suitable database for your business, VSynergize can help! Call us on 855-203-8196 or email at info@vsynergize.com For more, Go to https://www.vsynergizeoutsourcing.com/contact.html #emailmarketing #emaillist #b2bemaildatabase
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