3 things a website design company in Kolkata won’t tell you

Although it’ the year of the pandemic, website design is not going to be a static element. It’s constantly changing and evolving. Trends come and trends go, but the website design company in Kolkata know the simple things that are everlasting and evergreen. However, a state of the art website that has been designed a decade ago, is absolutely obsolete now. With time, it’s necessary to update and upgrade your website. Go online and search for trends and you will be flooded with information that would confuse you further. A better strategy would be to connect with a website design company in India and let the professionals decide how design can up your game in the global market.

Here are the 3 little things that a web design company won’t be telling you. Read on and get to know the 3 little secrets of success.

Unique Typography

Instead of following any kind of typography, it is important to follow something that’s unique, readable and connects with the potential customers instantly. It is advisable not to go for something that’s too common and also for typography that’s unique and doesn’t connect. Stay in the middle and let the brand and typography both connect the dots between you and the potential customer.

The website and the advertising campaigns both should maintain the same typography. The font should be identified with your brand. Also, go for large font instead of smaller ones. The customer spends only 10 seconds on a webpage and that’s the time when you can grab the attention, especially if it’s an eCommerce website.

Choose typography that’s compatible across browsers, operating systems and devices. Typography decides on the nature of the company and can be a game-changer for your company.

Videos are here to stay, BUT……

A stunning video can instantly change the entire look of your website, but a high-pixel video can weigh it down. Therefore, it is important to balance things out – the loading time of the video and the state-of-art design. The human brain can process moving images faster than text and therefore, a video can explain your business faster, better and in a more engaging manner. Videos again, add brand credibility to your online venture. However, there are some things that need to be kept in mind:

• A video should not start automatically and abruptly when a visitor visits the website.

• The video should not cover the full screen of the mobile device.

• The video should not start at a high volume and startle the viewers. Incorporate a play button and let the audience have control.

Hamburger Menu

Every small element of the website is significant, but sometimes we overlook significant small things. The hamburger menu is such an item. The three horizontal lines on websites that open up the menu bar is the ‘hamburger menu’. A website with multiple webpages may have a problem to display all the options on the homepage as it takes up screen space. The problem gets intense when the website is accessed through mobile devices. That’s the time when the hidden or the hamburger menu comes to the rescue.

This is one such secret that your website design company in Kolkata won’t disclose so easily. The hamburger menu improves navigation and doesn’t distract the audience. The 3 dots are called the hamburger menu because there are 3 lines tacked one on top of the other and it resembles hamburger patties. Interesting, isn’t it?

Final Thoughts

Are you worried if these elements would work for your website? Well, why not check them out by asking a web design company for a demo. Professionals know better and are eager to help at a reasonable price. Consider web design as an investment that will help build your brand and business.