5 Tips on Designing Awesome Product Packaging

In an increasingly crowed commodity era, too many brands are striving to stand out almost in every category. Thus every market player is honing its market strategy looking to beat the peers. While product innovation is hard to inch, most of the ammunition falls on attractive packaging. That makes sense as customer’s perception of a brand is completely dependent on its product’s packaging in a homogeneous market.
Competition is getting tougher day by day. Every week a new product enters the market. These products force the competitors to fight for precious front space of retail shelves. Product packaging should never stop consumers from buying a product. Packing of Product assures customers that their purchase is right. Product packaging helps you to stand out in a sea of products. Custom-made packaging boxes design is the only way for saving products from getting lost in the crowd. The following are 5 best tips to make your packaging awesome.

1. Insight into your targeted audience tastes:
The first step in designing an effective packaging is to understand who you will be selling the products to. Ask the following questions before designing the product packaging of, say, watch case.
+ Who is your target? Male or female?
+ How can packaging influence the decision?
+ What information customer looks for on a package?
+ What are current market trends?
+ Which color and shape can be influencing?
+ And many more.
Your product packaging should be according to targeted audience expectations. Make sure your packaging performs necessary functions too like providing safety to packed products.

2. Grab customers’ attentions
Your packaging is the first connection between customers and the product. Don’t underestimate the power of your packaging. Design unique shapes that best work in concord with your brand and product features. Unique packaging can attract consumers’ eyeballs and further spark the desire to purchase the product. Your packaging can stir up emotions of joy and amazement. Design packaging in a way that brings positive recognition for your brand. Build your first impression a memorable one. Investing in a talented designer and other necessary elements might seem extra cost to you but this cost will define if your business will be a huge success or a failure.
Use transparent plastic packaging boxes to allow consumers see through and have a direct impression on your product without opening. This will be particularly important if you believe your customers will be stunned by the look of your product design. For example, when you’re making packaging design for a cool sports watch, a clear watch holder with unique design would be a perfect way allure your potential buyers. Packaging having a stunning design is difficult to ignore and the customer just can’t their hands off such products.

3. Play with colors
Everything that the eyes see consists of colors, including black, white, and shades of grey. Color and typography are the two most important elements in packaging design. Emotion, or the right brain, can be activated by a collaboration of colors and visual elements, while the left brain, or logic, can be activated by printed words. When harmoniously combined, the design can attract a better attention to the subject, increasing the impact and recognition, helping in establishing powerful identities, brand, and mood.
Humans can be categorized into color-dominant and form-dominant, and we are taught from birth to associate colors with emotions, moods, or feelings. So based on your preliminary work of target consumers analysis, choose the most suitable color schemes for your custom packaging boxes, be it bright colors, black or plain crystal clear, for example, candy boxes.

4. Keep it simple and consistent
While doing any sort of creative work always remember one rule - less is more. Product packaging needs to be creative. Don’t ruin the outlook of your product by overdoing the design. Stay away from glitch of overdoing in an attempt to make your packaging more eyes catching. Your packaging should be clear, clean and simple. You can be artistic without over designing your packaging. Keep your packaging clean and clear so the customer can easily understand the provided information. Simple, elegant and informative packaging always wins the hearts and reinforces the brand’s identity. Your packaging is your identity so avoid changing it very often. Don’t slap your logo on everything. Maintain your packaging design to give your product a consistent look. This will help customers to not get confused. Your text should be legible and perfectly blended with overall packaging design.

5. Invest in good quality pocket-friendly material
Consumers think of high-quality packaging as a high-value product. Consider your packaging an investment that is going to bring amazing returns for your brand. Choose a material that is highly durable and effective in protecting your products. To become more prominent consider switching to green and sustainable packaging. Consumers are very conscious about the environment now than they were before. Eco-friendly packaging will boost sales as it will satisfy the environmentally-conscious customers. While designing your packaging keeps one more thing in mind that your packaging should be light on your pocket so that it doesn’t overall affect the cost of products. Expensive doesn’t always mean best. You can create the best packaging while keeping your cost in control like buying in wholesale etc.

Final Words
Changing markets and trends have put pressure on product manufactures to design unique packaging for their products. They either design their packaging or rely completely on graphic designers to create amazing skin for their products. Whatever way you choose, just make sure you design it very well. Strive to create awesome packaging to stun your customers and increase your sales. Don’t let poor packaging ruin your hard work and the money you spent on designing and creating your product.