How to Use Data to Make Your Lead Generation More Effective

Lead generation is a major point of focus for most businesses today. Unfortunately, not all B2B brands become successful in reaching their lead generation targets. While there are various reasons for a lead generation failure, lack of quality B2B data is one of the biggest ones. With a data-focused strategy, you can drastically improve your chances of generating high-quality leads for your business. Let’s look at some proven ways to generate B2B leads using data.

Personalize your lead generation

Among customers, 80 percent are more likely to buy a service or product from a brand that offers personalized experiences. Personalization is a must for modern lead generation. It allows you to connect with audiences at an emotional level, provide more value to them, increase engagement, and boost conversion rates. Data-driven personalization is a powerful lead generation strategy. It helps you create highly relevant and effective content, and messages that have the right context and resonate well with target audiences. With accurate and complete B2B data, you can build buyer personas and journey maps, track online behavior of audiences, and analyze their interactions with your brand. This allows you to deliver impactful personalization in your lead generation as well as nurturing campaigns.

Implement audience segmentation

You can’t expect all of your leads to respond to your lead generation efforts in the same manner. Every contact or company you’re targeting is different and has different needs, expectations, and pain points. It’s important to use data to better segment your leads, so you could effectively target each of them with customized web experiences, tailored content and ads, and specific and timely messaging. Did you know? Audience segmentation, along with triggered and targeted campaigns, is responsible for 77 percent of the ROI generated through email marketing. With different types of B2B data including demographics, geographic, behavioral, firmographics, technographics, psychographics, and transactional, you can segment leads based on various factors.

Find and reach leads faster

The biggest barrier to generating leads is a lack of quality data, 42 percent of B2B marketing professionals agree. Data is the foundation of a successful lead generation strategy. Without data, it can really be a daunting task to generate quality leads. B2B companies can leverage the power of B2B data, especially contact and company data, to accelerate the process of identifying and connecting with the right leads. Before using B2B data for lead generation, ensure that it is regularly updated, cleansed, and verified. Keep in mind that bad data is a silent revenue killer. Data-driven lead generation is certainly a big deal today. If you are to obtain a high ROI on your lead generation, make sure you give priority to rightly gathering and implementing B2B data. Note that your website, app, or CRM data may not be sufficient to power your lead generation. It also makes sense to use third-party B2B data to effectively generate the kind and number of leads you need for your business.