Depp Gaikwad
by on May 16, 2021

The global wearable tracking devices market is expected to grow during the forecast period. The wearable tracking devices allow the users to monitor their health and physical activity. These devices can be worn on body 24*7, and the device continuously records your vitals accurately like heart rate, quality of sleep, step count and others. The growing trend of wearable fitness tracking device among the young generation is the key factor for the market to grow. Furthermore, the increasing prevalence of cardiovascular diseases, rising obesity rates, the rise of fitness consciousness among the old population, increasing demand for sophisticated technology devices, and modernization of lifestyle fuel the market growth.

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However, factors such as high costs of wearable tracking devices, security issues, and different devices give different results are some of the factors expected to hinder the market growth during the forecast period.


The global wearable tracking devices market is segmented on the basis of types, application, sales channel, and end-user.  The global wearable tracking devices market, by type, is segmented into Wristwear, Footwear and other. The wristwear segment includes Fitness Bands and Smartwatch. The Application segment is segmented into Healthcare, Consumer electronics, and others.  Sales Channel segment consists of online and offline. On the basis of end-user, the market is categorized into Sportsperson, Patients, and Others. On the basis of region, the Global wearable tracking devices Market is segmented into the Americas, Europe, Asia Pacific, and the Middle East and Africa.

The Americas is sub-segmented into North America and South America. The North American region is further segmented into the US and Canada. The European region is divided into two, namely, Western Europe and Eastern Europe. Western Europe is further classified into Germany, Italy, France, the UK, Spain, and the rest of Western Europe. The Asia Pacific region is sub-segmented into Japan, China, India, Australia, the Republic of Korea, and the rest of Asia Pacific. The Middle Eastern and African region is sub-segmented into the United Arab Emirates, Saudi Arabia, Oman, Kuwait, Qatar, and the rest of the Middle East and Africa.

Key players

Some of the key players for the Global wearable tracking devices Market are Adidas (Germany), Gramin Ltd (Switzerland),  Apple Inc (US), Pebble Technology Corp (US), Samsung Electronics Co Ltd (South Korea), Sony (Japan), Fitbit, Inc. (US), Google Inc. (US), Xiaomi Technology Co., Ltd. (China), Jawbone (US), Nike (US).

Regional Market Summary

The wearable tracking devices market is dominated by North America owing to rising cardiovascular diseases in this region. According to the CDC in 2015, 366,000 people died due to heart disease.

The presence of major market players such as Apple, Nike, and Jawbone in this region also influences the market growth.

It is estimated that Europe stood second in the global wearable tracking devices market. The rising obesity in this region is driving the growth of the market. In the EU, 51.6 percent of people are overweight. Thus, this enhances the global wearable tracking devices Market in this region.

The Asia Pacific will witness growth for the wearable tracking devices market owing to the trend of wearable fitness tracking device among the young generation. China, India, and Japan are key market players in this region and is expected to be the largest market for the wearable tracking devices. India has 60% of the young population below 35 years. Thus, this provides favorable backgrounds for the market to grow.

The Middle East and Africa holds the least share in the Global wearable tracking devices Market due to the presence of stringent government policies and poor economies.

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