Tom Curry
by on July 27, 2021
Digital media is ruling the world and business conglomerates opt for video marketing rather than traditional marketing tactics. Social media videos drive consumer attention towards products. Also, it helps in retaining potential consumers interactively. However, most of the videos do not meet the accessibility parameters. So, clients either integrate closed captions or avail of professional closed captioning services. Thereby, businesses strengthen their social media advertising tactics and make international expansion easier. But, why closed captions are so crucial for social media videos. Do they have something special that grabs the users’ attention? Let’s decipher.

Reasons to integrate closed captions in social media videos

To drive more social media engagement Are you adding closed captions in social media videos? Higher conversion is for sure! A case study states that after integrating closed captions to social media videos, call-to-action increased by 25%. Also, closed captions increase the viewing time and make users watch the entire content. All in all, closed captions are helpful in video longevity and drives up click count and the overall view time. However, companies without optimal digital marketing strategy or resources to integrate closed captions outsource professional vendors. Professionally curated closed captions drive more results for clients.

Captions make videos more inclusive and accessible

In this world, many users are suffering from hearing or visual problems. Few of them are hearing impaired, and few are visually impaired. But, companies must not ignore them and design content that is accessible for them too. Hence, it is not possible with closed captions. Social media videos must be inclusive of all user-friendly elements that ensure accessibility. Also, companies must focus on one more localization aspect, ‘audio dubbing’. For that, audio dubbing services providers are available 24/7 to meet clients’ requirements.

Connecting with a foreign audience

Usually, businesses focus on local territories. But, when it comes to social media videos, no location barriers restrict businesses from international expansion. However, businesses must emphasize linguistic parameters to connect with the foreign audience easily. Hence, they must integrate closed captions in videos to make them accessible for non-native users.
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