How do you promote your business on Instagram

How can you make your photo stand out from the 95 million others posted every day? How can amateur photographers and non-designers create stunning content for Instagram?

These are the questions we would love to answer in this guide. Our latest product enhancement, Business for Instagram was launched to assist you in planning, tracking, and amplifying your Instagram marketing buy Instagram comments Uk

The Complete Guide to Instagram Marketing

This is everything you need to know in order to create an Instagram marketing strategy that works for your business.
Table of Contents
What is Instagram?
How to make your profile successful
How to make a content strategy
These are the 7 elements of Instagram content that is highly-performing
How to increase engagement and growth
How to measure the results
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First, let's talk about why Instagram is good for businesses.
Instagram boasts over 500 million active users per day instagram This gives marketers huge opportunities. Instagram's potential lies in user behavior more than in numbers. Instagrammers love to connect with brands. According to research, brands have a variety of benefits and advantages through the network. Instagram brands receive regular engagement from 4 percent of their total followers. Engagement on networks such as Twitter and Facebook is below 0.1 percent. Source: Forrester
70% of Instagram users have reported that they have searched for a brand via the platform (source: Iconosquare). 62% of Instagram users follow brands (source: Iconosquare). Only 36% of marketers use Instagram, while 93% use Facebook (source: Selfstartr). It has been shown that social media can influence purchase decisions. If you have the right content mix, your audience will absorb it and buy from you without any sales pitches or hard pushes. This is the ultimate marketing dream best website to buy instagram comments uk Still need convincing? Let's see what marketers have to say.
What Instagram marketers have to say about Instagram
While the numbers and research are impressive, what do marketers (the people who use Instagram for business results) actually think about the platform? Here are the opinions of marketers at brands like Birchbox and Ben & Jerry’s about Instagram Mike Hayes is the Digital Marketing Manager at Ben & Jerry's. "Insta has given us an incredible platform to connect with our followers and tell our stories visually since its inception." How to make Instagram a success Instagram success is more than just publishing some nice images. These elements are also important:
A clear vision and a strategy
Consistent frequency Establish a rapport with your audience Clear visual style These ingredients can combine to create Instagram that will deliver big results for your company. Madewell is an excellent example of creative Instagram marketing. Madewell has a large following on Instagram with over 700,000 followers. They also get 7,000 to 10,000 likes each post. They have made Instagram a major marketing channel, connecting with thousands of potential customers every day.
News and updates from the Share Company
You should choose one to two goals for your Instagram account. These can be from the list above or a custom goal. These questions can help you decide which goals are right for you.
What are the benefits of Instagram?
How can Instagram help you achieve your overall marketing goals What budget or time can you dedicate to Instagram? What is Instagram's unique advantage over other platforms? Business has two major goals for its Instagram marketing strategy. Our primary goal is to create and sustain a connected community of Business users, supporters and volunteers. We have set a goal to reach out to and feature the work of four to six members of our Business community each week in order that we can achieve this goal. We can connect with between 208 and 312 people if we do this 52 weeks per annum.
Our second goal in Instagram marketing is to increase engagement on all of our posts.
Our engagement rate (avg. Our engagement rate (avg. engagement per post/number followers) currently stands at 1.75%, which is slightly higher than the industry average. So that we can maintain or exceed this benchmark, we are focusing on creating the best Instagram content.
What are the Instagram accounts of your followers? You can search the demographics
Marketing is about communicating the right message to the right people at the right moment. Click to Tweet Understanding the demographics of your platform is important to ensure you reach your target audience. Pew Research published a breakdown of Instagram demographics. I'd love for you to see the key findings. Instagram user demographics - Pew research Instagram users are classified by their age and gender
Instagram is used by 53 percent of young adults aged 18-29. Below is a breakdown of the age groups.
53% of 18-29-year olds use Instagram.

25% of those aged 30-49 use Instagram.
11% of people aged 50-64 use Instagram.
66% of those 65+ use Instagram.
Additionally, Instagram users who are female make up slightly more than the males.
29% of females online use Instagram.
22% of online men use Instagram.
Where are Instagram users located?
28% of Instagram users are urban dwellers.
26% of Instagram users are from suburban areas.
19% of Instagram users are from rural areas.
Instagram education demographics
31% of Instagram users have had some college experience.
24% of Instagram users have graduated from college.
Instagram users who are not graduates of high school are 23% or less.
Instagram income demographics
28% of adults earn less than $30,000
26% of adults earn more than $75,000
26% of adults earn $50,000-$74,000.
23% of adults earn between $30,000 and $49,000
Once you know your goals and who is active on Instagram, it's time to get started building your Instagram presence. First step: optimizing your profile. Line-end
How to optimize your Instagram account
How to get the most out of your profile picture, bio and link
Your Instagram profile is basically your homepage. This profile allows you to post information about your company and can drive traffic to your website. This section will show you how to optimize your Instagram profile and get the most value from it.
Your bio/description
Your brand's description is personal buy instagram comments uk What you share here should reflect your company and demonstrate what you stand for. Businesses tend to include one or both of the following: A brand slogan or tagline (e.g. Nike's "Just Do It" slogan A description of who and what you are A few large brands may also include a brand hashtag in their bios (see below for Nike Basketball). Here are some examples. Unbounce Unbouce-IG Nike Basketball nike-ig Sheraton Hotels Sheraton-ig Profile picture Your profile picture is the most important part of your Instagram profile. It's also the best way to show off your brand on Instagram. It's important that your brand is easily identifiable when someone views a post or clicks on your profile.

This is a common practice for many brands.
Logo Logomark (the logo without any words) Mascot Business keeps it simple. We use our logomark on Instagram and all other social networks over a plain background. Business-ig Your link Instagram is not like other social networks that allows you to add links in every post. Instead, Instagram only gives you one link. It's the one that you have in your profile. Instagram Stories allows accounts with over 10,000 followers to share links. This link is used by most businesses to drive traffic to their homepage. It can also be used to drive traffic from Instagram directly to campaign-specific landing pages, or individual pieces. Gary Vaynerchuk uses this technique to great effect in his Instagram feed. He will share an image or video on Instagram whenever he publishes new content and then update his bio with the link to reflect that. gary-v ig Line-section How to create a content strategy on Instagram How to create content pillars to share the content you post to Instagram IG-content@2x Instagram's heart is content. Instagram's 95 million daily uploaded photos and videos are why more than 500,000,000 people use it every day. Content should also be at the heart of your strategy. What should you write about? It's important to have a clear understanding of the content you are putting out before you start thinking about your visual style. Brands may be focused on their products. Nike Running, for example, often makes their running gear and trainers the focus of their content. nikerun-ig While other brands like WeWork place more emphasis on their community and culture, wework-ig Our Instagram marketing strategy at Business is to share consistent quality content that builds Business's brand and connects with our community. We strongly believe in the power and importance of one-on-1 interactions and connections. We created #BusinessStories as a hashtag to allow our community members to share their passions, both professionally and personally. While Instagram is great for short-form content there are also opportunities for longer-form, relevant content. We have received a lot of positive feedback from our audience to the passion stories of others. Business-ig-post There is no one right way to approach your strategy. It will vary from business-to-business. It is important to create content that aligns with your audience and your goals. It all starts with defining your content principles.
Create content pillars
Any strategy's foundations are built upon solid content pillars and themes. No matter how big or small your business is, there's plenty of content you can share on Instagram. There are many topics that you can use to inspire your photos and videos, including stories from employees, culture-focused content and product-led demos. Examples of content pillars include, but are not limited to: Behind the scenes content User generated content Product demos / showcase Educational (e.g. The best social media tips Culture-focused (showing the human side to your company)