#2

One of the finest methods to generate large containers in buy in or free poker online games is to understand when and how much to bet. Simpler claimed than done obviously and one of the greatest problems I see in relation to this lofty purpose is over-betting. Listed here are the kind of scenarios where you might fall horrible of the and my suggestions of just how to play them out well. There may certainly be an event when playing where you've a great hand. To built up the pot, you'll need to help keep different participants in the game. But, as all of us know, this is poker and solutions when it don't go to plan. If, on the other give, the flop  สล็อตออนไลน์ is such that you might be outdrawn and that you do not desire to have a chance, then bet it accordingly. For Case: You are in next position, (three chairs following the tiny blind), with pocket sevens (7 diamonds, 7 hearts). You increase 3 times the large blind and get two callers, the button and the large blind. The fail comes 7-clubs, 8-clubs, 9-diamonds. That is great and bad. You attack your visits, but there's a remove pull and a direct draw. What to do? What I would do.... #1. If the blind bets, state minimal or twice the blind, I would enhance the minimal to see the way the button reacts. If he calls, and the blind calls, I will think they are on a pull and I've the most effective hand. For now. If each one re-raises I fold. #2. If the blind checks I would bet four situations the blind amount, again to see where I am. Today if the button calls or improves I will think he includes a solid drawing give, such as for instance two large clubs, or he includes a made hand. If the blind also calls I will think I'm way behind. Still, there should be enough money in the pot to warrant a phone expecting to load through to the turn. Regardless what the turn is I plan on checking. If the turn is just a six or ten and the blind bets large I fold. If the blind checks, I check. If the button bets the pot or maybe more, I fold. Today, I've missing some chips, but I'm however in the game. Whether playing free poker online or pay poker, the over betting I have seen in situations like this is that the visits bet 80% to 100% (all-in) of the stack regardless of fail or their position. If one of the different participants flopped a direct you are in large trouble. You have to be quite lucky now and get a full house otherwise your sport is over. I'll admit that I am not the most effective individual to talk to about quitting a game when playing free poker online. I've been known to play lengthier money sport periods when I am dropping than when I am winning. That is anything that requires increasing in my sport, and I need to learn to walk away when I'm losing. Quitting isn't easy, and understanding when to give up is just a ability that's difficult to learn. You can find clearly number obvious principles about quitting that need be used, but you will find facets that you should consider when you're in the middle of a cash sport session. Weakness You always desire to play your "A" game. You wish to play when you are able concentration without fretting about slipping asleep. I am not a large advocate of small periods, but I am absolutely an advocate for playing when you're not sleepy. free poker online is way too an easy task to play nowadays without even making the home, making you more susceptible to playing when tired. You ought to be conscious of when your power is waning and think about quitting. Trust me: People can know when you're playing fatigued-especially in live play. I would also claim that you prevent conversing with different participants about how long you've been playing or how much time you've worked during the day. The sharks can scent the body in the water and take advantage of you. If you're tired, you should quit. Fish If you should be playing participants who're specially poor, then you intend to make an effort to play lengthier games. Odds are, if the poor participants have now been playing for a long time, they will get tired, heading back to what I was saying earlier about playing when exhausted. They will play a whole lot worse, and although you also be down your sport, you will however play a lot better than they will. Many people produce the mistake of quitting too early when they are ahead. If you're winning and playing fragile opponents, you should hold playing for provided that you can. Lean Some folks have poor point control. If you're vulnerable to dipping, you should significantly contemplate quitting a treatment as soon as experience a poor beat. I know this advice is just a touch excessive, but you always require to remember that money preserved is money earned. When you're dipping, you're not playing your best sport and will probably find yourself dropping a lot of money. For people who have better point control, may very well not need to quit. You could just need to step far from the dining table for somewhat to obvious your head before time for carry on the session. If that you do not know when you're dipping, I would suggest providing friends along to the dining table who realize you and your game. You ought to inform them to take you aside if they notice that you're tilting. Running Bad There will be times when you simply can't win. Occasionally you simply can't gain when you have the most effective hand. It occurs to everyone. It's the universe's way of reminding you that fortune does play a role in everybody's life. When things don't move your out, you should consider making your session. That is even truer for those who have point issues. Taking poor defeats can leave you emotion irritated and can take you down your game.

Would you such as wagering on the internet? What about on the internet sports activities wagering? Wagering has existed for hundreds of years and contains already been thought to be a thrilling activity. Wagering doesn't just occur within casinos, however on the web as well! If you wish to improve your own likelihood of successful within on the internet sports activities wagering, think about in order to take time to study these types of greatest on the internet sports activities wagering ideas. Suggestion #1. Regardless of whether you're wagering upon any kind of activity -- tennis games, football, soccer, and so on -- or even upon equine rushing, it is advisable to perform investigation. Study information reviews as well as group data prior to wagering upon any kind of group or even participant. Through reading through sports activities publications, papers, viewing sports activities stations, as well as collecting on the internet home elevators participant user profile (or group profile), it is possible to obtain information that will help choose that in order to wager upon. Just how are you going to understand when the info is actually useful? The majority of paper, journal as well as tv sports activities information provide details as well as numbers. In the event that you are considering on the internet info, select just individuals content articles which are reputable (articles through sports activities web sites, content articles through on the internet papers as well as publications, in addition to content articles by having an author's name). Through these types of resources, it is possible to understand the actual talents as well as weak points from the participant (team) in addition to obtaining up-to-date upon brand new gamers within the group. This kind of can help you help to make the very best on the internet sports activities wagering choice. Suggestion #2. If you're brand new from on the internet wagering, as well as you need to possess the greatest on the internet sports activities wagering encounter, it's sensible to not wager your whole existence cost savings on a single online game. You need to appreciate, as well as ideally enjoy much more in the cash you've 'invested', and never proceed broke. For those who happen to be wagering with regard to at some point, should you observed you have already been successful consecutively on your current wagers, it's sensible to not drive your own good fortune way too hard judi bola. You will find occasions when an individual updates he's already been successful upon wagers, that individual in no way halts wagering till this kind of period that after he or she begins to get rid of, then seems a good desire in order to wager once again to obtain back again the cash he or she dropped; along with a ability associated with dropping starts till he's absolutely no cash remaining in order to wager. The actual most detrimental situation is actually, whenever a individual discovers themself indebted; and also you certainly don't would like which. Suggestion #3. End up being educated within the activity without a doubt upon. Good fortune might perform an issue within wagering, however understanding guarantees your own successful ability. Greatest on the internet sports activities wagering final results originate from focusing on how the activity is actually performed, exactly how individuals respond to the activity, players' overall performance inside a groups, group data (not simply the actual group you're fascinated in). While you collect as well as realize all the details, it is possible in order to pounds as well as evaluate all of the elements which bring about successful or even dropping the wager. Additionally, while you do that, you'll ultimately in a position to come up with your personal method of wagering. This may be the learning from mistakes procedure, however it will certainly lead to a great as well as dependable strategy over time, providing you with several greatest on the internet sports activities wagering times. The actual enumerated greatest on the internet sports activities wagering ideas tend to be easy however efficient. Occasionally, you don't unique formulations or even crazy strategies in order to earn within on the internet sports activities wagering.

There are lots of items to contemplate in your buy of a engine vehicle. There are lots of choices and it could be confusing to which car to choose. Once you've chosen a car then as to the cost and probable deal in cost to be negotiated. With most car purchases financed, it can be essential to remember every thing when going through researching car fund packages. Australian car loans can vary since of several factors. Vehicle Fund primary from the bank is very frequently perhaps not the cheapest solution. When time to buy a new car, the following problem is usually the manner in which you are likely to pay for it rather than which car you are likely to buy. Financing your following car is a very important Unfallwagenankauf Mülheim process, as you want to select a financing deal many suitable to you. There can be a lot of things to check including car loan interest costs, fees and expenses, break fees if you compensated it out earlier in the day or when you can spend extra payments. Remember to consider the full time it will try agree and negotiate your vehicle loan. Does the vehicle fund company match your requirements to agree the fund? You could have unsecured or guaranteed car fund, which is often very different charges in your loan.It can be a necessity of the vehicle fund company to possess completely extensive on your vehicle before and while you spend down your vehicle loan. Fund companies can aid to ensure you have a hassle free car buy and help with extra methods like encumbrance checks to ensure that there are no exceptional loans from the last owner left from the engine vehicle. They might have accessible name checks to verify the possession of the vehicle you're purchasing. Many can arrange obvious transfer to vendor of the quantity financed on the vehicle purchase. Vehicle loans, at the mercy of the fund company's agreement may be financed fully charge of the buy including on-road charges and taxes, car Insurance, engine car description warranties, loan security for death, handicap and unemployment. Older cars may be ok. Vehicle loans can apply for all ages new and used with respect to the car loan lender. Fund structures may be flexible to accommodate your circumstance. Choices to consider on your vehicle loan could be postponed cost car loans which means you first cost starts at a extended time into your fund contract, interest only cost options including device payments, extended fund terms and structured car fund payments to accommodate your lifetime model or your work income flow. There are lots of engine fund solutions for imported cars. Commercial car fund choices are accessible that may be suitable for company use. Some choices to consider that relate with company car financing are chattel mortgage car fund, commercial employ buy, car lease, detailed car lease and completely preserved car lease packages. Be cautious as the framework of your business car fund make a difference your taxation claim. Having a car is a dream many individuals have and one which is often in comparison to having a home. And if you already own a car, I guess the notion of changing it's entered your mind once or twice, if not more. But cars are know to be very costly products, and obtaining fund for the buy can sometimes end up being tricky. Vehicle loans have grown to be popular and have assisted several if obtaining their fantasy car. The drawback of car loans is that not everyone qualifies for them without aid from a co-signer, an advance payment or perhaps a collateral. Also, there are those that only don't sense around going through an request process and starting debt with a lending company. For those on the market who sense car loans aren't for you personally, the economic industry has come up with car buy plans. Get to learn more about any of it intriguing option! Essentials On Vehicle Obtain Plans This economic product can be referred to as "personal contract buy" and is really a very beautiful option for folks who feel that car loans aren't actually the best way to go. What do these buy programs entail? Properly, it really is dependent upon the plumped for plan. You will find three various solutions in regards to purchase plans. Alternative #1: The buyer will need to make an advance payment to possess usage of a cost approach based on the buyer's economic condition and desires. This down cost will undoubtedly be worth at least the hundreds of the worth of the vehicle. This plan is the most conventional one and exists by many dealerships. Alternative #2: If flexibility is what you are searching for, and you have limited resources at the moment of obtaining your vehicle, then here is the great plan for you. The buyer agrees to make the ultimate cost of the vehicle after the contract expires. How is that cost determined? The last determine is determined by the dealership taking into consideration the age of the vehicle, standard condition and mileage. Alternative #3: In this case, the client can select perhaps not to make the ultimate cost, therefore returning the vehicle after the contract expires. This plan resembles a lease contract, but it is not quite the same economic product.

It's the most wonderful time of the year - and sometimes, the most stressful! December is filled with holiday celebrations that keep many of us on the go as we try to spend time with family and friends near and far. There's food to prepare, gifts to purchase and give, religious ceremonies to attend and parties to enjoy. In the midst of it all, we still want our curly hair to look its best. Here are a few tips to ensure that your curly hair stays healthy and happy during the holiday season, some of which can also double as gift-generating ideas for those special curlies in your life. Tip #1 - Check the weather forecast before going over the river and through the woods. If you're traveling to see family in an area with different weather patterns than what you experience at home, make sure you have the right products to help tackle those temperatures. What you use to protect your hair on a windy Toronto or Chicago winter morning might be too heavy if you're spending Christmas at Grandma's place in sunny Florida. Water conditions in different areas could also wreak havoc on your hair. Pack accordingly for such ventures away from home and don't be afraid to use more or less of your favorite product depending on location. Tip #2 - Downsize: If you have to travel for the holidays and you don't want to carry oversized bottles of favorite products taking up extra space in your suitcase. Purchase a kit of travel-sized bottles of your favorite curly hair products to take on the road - and through security at airports. Tip #3 - Remember those styling tools: Don't you hate it when you realize you forgot to pack your wide-toothed comb in your travel bag, dooming you to a few days of inadequate attempts at finger combing conditioner through your tresses? Having an extra comb or another styling tool of choice to put in an overnight bag could be the difference between dazzling holiday tresses or a hair catastrophe. If you're looking for a stocking stuffer for a curly friend (or trying to give others ideas for your own stocking), ask for styling tools. Tip #4 - Accessorize: Fall and winter are the best seasons for rich jewel-toned apparel, and the holiday season is a great time to bring out those sparkly clips, combs and other items to add a touch of glamour to your hair. That upcoming Hanukkah party, Christmas celebration or New Year's Eve bash provides the perfect occasion to dress up your usual curly hairstyle with a festive accent. Those hair accessories also make for great small gifts to give and receive. Tip #5 - Take care of yourself: This might seem obvious, but in the rush to do for others during the holidays, we can often let our own self-care fall by the wayside. Make sure you get enough rest, eat healthy meals when possible to balance out the inevitable onslaught of cakes, pies and other sweets you'll be offered at holiday events, and drink plenty of water. Your hair will benefit as well! Get More Details, Visit Ishow Hair

The feeling when you launch your app is amazing, but another great feeling is when that app brings you money. In this article, we describe, analyze, and give real-life examples of top mobile app monetization models. Some mobile apps are easy to monetize using versatile strategies that have been polished over time. Some kinds of app monetization have become an integral part of apps. For instance, we can’t imagine watching YouTube videos without built-in video ads at the start and sponsored goods from top bloggers. Go on reading to find out what monetization model will fit better for your app. #1 In-app advertising If you’re looking for a never-ending source of income, pay close attention to in-app advertising. These days, advertising in an app is a sure way to get profit, and it’s a prevalent approach among app developers. In 2018, mobile ad spending reached $147.6 billion and is forecasted to grow this year.  In-app advertising is a monetization model in which app developers receive money for showing third-party ads in their apps. There are several formats for in-app ads. Let’s take a look at them. https://rubygarage.s3.amazonaws.com/uploads/article_image/file/2806/mobile_ad_formats_1x.png Interstitial ads Interstitial ads, or full-screen ads, are catchy. Therefore, this is a popular ad format. Interstitials usually pop up between game levels, when you open a new tab, or when you load a page. According to a report by AdColony on the effectiveness of monetization models, interstitials have very high impression rates, making them perfect for any type of ad, whether text, image, or video. This format is a sure bet, as users have to interact with interstitial ads and can’t just ignore them. When an interstitial pops up, users have only two options: tap the ad or wait and skip it. Interstitial ads usually appear between stories (like on Instagram), game levels (like in Magic Tiles), purchases (like on AliExpress), and so on. The click-through rate of interstitial ads is the highest among all rival formats. Have you found a team to build your app yet? No matter which platform you prefer, we’ll deliver a quality product promptly. Check out our app development projects. Banner ads Banner ads came to apps from web browsers and are the most commonly used ad type. Unlike banner ads on the web, in-app banner ads have a fixed position either at the top or bottom of the app. Often, these ads are animated and distract users from their main activity, causing irritation. https://rubygarage.s3.amazonaws.com/uploads/article_image/file/2819/mockup3.png A banner ad in the footer of the WeHeartIt app Video ads Mobile video ads can be considered a subtype of interstitial ads, as they also take up all of the display. Video advertising is a trend in 2019, so it’s not a surprise that video marketing is growing fast. Video ads are commonly used, especially in mobile games. YouTube takes full advantage of video ads, inserting them between videos hosted on the site. YouTube, Facebook, and Instagram are the top three apps that post video ads. But there’s one type of video ad that’s booming now – rewarded videos.  Rewarded videos For mobile games, rewarded videos are the number one format to use. As you can assume from the name, users receive a reward for watching these ads. The reward can be a tip, an additional life, in-game gear, coins, etc.  This format receives the highest level of user satisfaction, making users spend more time in the app. The biggest advantage is that rewarded videos aren’t obtrusive, as users can decide whether to watch them. Since gamers like free things, the effective cost per mille (eCPM) with this type of advertising is higher than for any other ad type. Native ads Native ads blend into an app’s design. These ads fit into their surroundings seamlessly, looking like a part of the content and creating a smooth UI and UX. Facebook and Twitter show native ads in the form of posts and tweets in the feed. This format is currently in demand, as it doesn’t interrupt the user journey and, on the flipside, catches users off guard and generates clicks for the ad agency. https://rubygarage.s3.amazonaws.com/uploads/article_image/file/2820/mockup1.png A sponsored native ad on Facebook Text ads Text ads usually appear as a few lines of text enticing a user to click and download sponsored software or go to a website. The most common formats for text ads are banners and interstitials. Instagram uses a blend of catchy images (in the form of native ads with stories in the descriptions) and smart calls-to-action (CTAs). Twitter and Facebook use native text ads between posts in the feed.  https://rubygarage.s3.amazonaws.com/uploads/article_image/file/2821/mockup2.png A perfect mix of a native ad with a text ad on Twitter It’s no surprise that both developers and users like in-app monetization. Let’s summarize the main pros and cons of in-app ads: Pros Cons Free to use. You can still offer your product for free, attracting more users. Distracting. There’s a risk that an ad will lead users away from your app. Variety. There are several types of in-app ads, and you can choose whatever best fits the aesthetics of your app. Annoying. Some in-app ads may be annoying and even make users angry. Simplicity. It’s easy to add in-app ads to your product’s code. Unintalls. Too many ads may result in users deleting your app. Low maintenance. It’s almost effortless to maintain the performance of ads. No cookies. In-app ads save no cookies, so the system doesn’t know whether a user saw an ad or not, meaning the same ad can be shown repeatedly. CTR. Ads fit perfectly into apps that are at the top of the app stores, such as games, social networks, blogging, and news platforms. As these apps get regular traffic, the ads get regular click-throughs. Targeting. Opportunities for targeting are infinite, giving you more chances to address your audience successfully. Compatibility. You can use this ad format with others to get even more revenue. #2 In-app purchases In-app purchases allow users to buy additional features or goods in an app: in-game currency, valuable items, extra time, health points, hints. If you’re not sure about using in-app ads in your mobile game, opt for in-app purchases, as they’re optional and don’t push your users. Moreover, by giving choice to your users, you can create lasting relationships with them. Let’s consider in-app purchase models. Freemium model Freemium consists of two words: free and premium. Freemium means users can get an app for free with a basic set of features and upgrade later if they need extra features or services. The principle is simple: users download a free app, see the range of services provided, explore premium features with a preview, and pay to upgrade. A portion of users will convert into regular buyers. This model works really well with games, cloud services, SaaS platforms, and educational platforms. And it has more pros than cons.  Pros Cons No intrusive ads. In terms of user acquisition and retention, no intrusive ads is the biggest advantage. Your users are free to make decisions themselves, so the risk of losing them decreases as they aren’t irritated while using your app. Revenue fluctuations. This is an inevitable disadvantage of a free app. The percentage of people who will pay will probably be below 2%. However, Dropbox managed to reach a 4% conversion rate. Compatibility. This model is rather universal and can be used with other approaches. You can even let users pay to get rid of ads. Expenses. Since most of your users don’t pay, all maintenance costs are on you. This includes development and data storage, ongoing customer support, bug fixing, etc. Sales. You’ll be surprised to see how many users will make in-app purchases if you add a SALE banner on paid features or premium content. Churn. The risk any free app faces is customer outflow. As users have spent nothing on your app, they can easily abandon it. Low maintenance. It’s almost effortless to maintain the performance of ads. Limited-time offers. After you’ve started a sale, place a timer. By doing this, you create a sense of urgency, which may make people want to purchase extra features even if they weren’t going to. Wide reach. As the app remains free, considerably more users will download it. The try before you buy approach always shows good results. Using a good marketing strategy, you can even make the app go viral. Examples of apps with a freemium business model are mobile games (Clash of Clans, Pokémon Go), cloud storage (Dropbox, Google Drive), photo editing apps (VSCO, Adobe Photoshop Express), and fitness tracking apps (Runkeeper, Nike Training Club). Planning to make a free app and need some guidance? Read our in-depth guide on free apps and the ways they make money. App subscriptions The subscription model is close to the freemium model, as it also lets users test the app first. This model can be exceptionally profitable for apps that have high user engagement. These include music/video streaming apps like Spotify, Netflix, and Apple Music, online periodicals, productivity apps like Todoist and Evernote, and educational apps like DuoLingo.  This model has two options: Non-renewing subscriptions. Users pay for the subscription only once and use it for the subscription period. As soon as the period finishes, users can choose whether to buy another subscription. The main plus here is that subscriptions must be paid manually, so there will be no unexpected bills for your users. This is a popular model for seasonal apps such as for sports, gardening, or hunting. Subscriptions usually last one, three, or six months. Automatically renewing subscriptions. In this case, users pay for the subscription and it renews at the end of the chosen period. The usual length of a renewing subscription is one week or month, six months, or one year. It’s a popular practice to offer a free trial before subscribing, like Netflix and Apple do with their streaming services. Developers usually point out the following advantages and disadvantages of subscriptions: Pros Cons Price. The price of a subscription is usually lower than the price of a paid app, which appeals to users. By lowering the upfront cost with a subscription, you incentivize users to buy more and will eventually get more recurring income. Sharing. Subscriptions don’t allow family members to share the same app across multiple accounts. Commitment. This is a perfect model for news apps, blogs, book apps, and magazines. Attract your target audience, provide them with the best experience, and you’ll get a steady relationship. Content generation. Depending on the sphere, it might be challenging to create top content to make your users prolong their subscriptions. #3 Paid apps Paid apps, or premium apps, fall into the category pay once and get it all. When the app markets just started, this was the only business monetization model. It’s been eleven years since apps appeared, and this approach has lost its popularity over that time. Out of 2,686,411 apps on Google Play, only 125,492 are paid. The rest are either free or include in-app purchases. https://rubygarage.s3.amazonaws.com/uploads/article_image/file/2805/free_vs_paid_apps_in_app_stores_1x.png Using this model is a risk these days, and you should take it only if your brand holds a dominant position and is in demand. Moreover, make sure there aren’t a lot of competitors, as they’ll lower their prices to attract your potential customers, thus making you reconsider your price.  Let’s list the pros and cons of this app revenue model: Pros Cons Certainty. With this model, you’ll definitely get paid for every download. Pay gate. On the flipside, the reach is limited, as few users will pay for a product before trying it. Customer engagement. Users are more motivated to use an app they’ve paid for. Revenue cut. The app stores where you sell your app will take a cut from every download. Hard work. It takes a lot of effort and promotion to convince users to buy a product. #4 Affiliate marketing and lead generation Another way to get profit from your app is to find a company who wants to cooperate with you and start an affiliate program. With an affiliate program, you’ll host ads with unique affiliate links and earn commission every time a user converts into a lead or sale. To become a lead, a user needs to submit a contact form. When a lead buys your partner’s product or service, they become a customer. As with sponsorship, affiliate marketing works best if your business has the same target audience as your affiliate partners and shares the same purpose. https://rubygarage.s3.amazonaws.com/uploads/article_image/file/2807/how_affiliate_marketing_works_1x.png Ibotta, a money-saving cashback app, literally makes money on affiliate programs. The app is free to use, but it makes money via affiliate partnerships and offers cashback to users. On top of that, Ibotta makes use of video ads from some retailers.  So what awaits you with this approach? Pros Cons Easy to start. It costs nothing to join affiliate programs. There are a lot of merchants who have affiliate programs, and all you need to do to join is fill out a form. Hard to compete. Because of the strong advantages, this app revenue model is really popular. Everyone is trying to try their hand at affiliate programs, making it a struggle for marketers to compete and retain users. Countless partners. You’re free to join as many affiliate programs as you want, thus making more money. One-time deal. As soon as your users click the affiliate link and find out about the merchant, they’ll continue buying the product directly from them. So you’ll get the commission only once, even if the new customer stays with the merchant for a long time. Some programs do offer recurring licences with fixed commission for as long as users stay loyal. Easy to manage. When you start working with a merchant, they’ll provide you with everything you need: unique links, banners, videos, text. Your task is to place it and get busy with effective promotion. Unpredictable income. Even for experienced marketers, it’s difficult to predict the behavior of users with this model. Fewer financial risks. As affiliate marketing is a free model, you don’t have to invest in anything and won’t lose anything – only earn. #5 SMS and email marketing These two marketing approaches have been around for decades. Email and SMS are the most popular ways of interacting with users. However, you can’t rely only on them. It’s better to combine these approaches with other types of marketing to achieve the best results. Marketing through mobile devices has proved efficient, as your potential users are probably holding one in their hands or have one within arm’s reach. If you have a B2B product, email is the choice for you, as it’s still the preferred means of communication for entrepreneurs. Moreover, you can include bright pictures, change fonts to get attention, attach useful files, and more. On the other side, emails that are too catchy and bright are often seen as phishing or spam messages. Spam filters, in turn, work day and night to secure us and might direct marketing emails to the spam folder. If you’re in search of an effective and low-cost tool to boost your product, opt for SMS marketing. An SMS reaches the addressee fast and is usually read right away, while with email you can’t expect such speed. Consider the differences between these two approaches in the table below. Pros Cons No internet needed. Direct accessibility is an obvious advantage and is crucial in terms of reaching the user. Internet connection needed. Unfortunately, nobody will see that you have a seasonal sale in your app until their phone is connected to the internet. That can take an hour or two, or even days. Short and sweet. With an SMS being limited to 160 characters, it takes seconds to read and understand the message. This is perfect for concise ads and great CTAs. Long but informative. Emails are naturally longer, but this only means you can include more information about recent updates or monthly reviews. Open rate. 98% of text messages get opened. Open rate. 22% of text messages get opened. Part of daily life. SMS and instant messaging are part of everyday life, especially among millenials. For business goals. According to a report by the Radicati Group, email still occupies the leading position among means of communication in the business world. No tailoring. Lacking the sender’s name, an SMS can be recognized only thanks to a profile picture or unique writing style, making it harder to attract a recipient’s attention. Custom templates. Emails have faces. You can polish your email template with your logo, colors, motto, etc. Your users will recognize an email from you at a glance. App integration. An SMS is usually sent to a phone where your app is installed. Consequently, links in the SMS can direct your users to the app. Fewer chances to integrate. Emails can be opened on different devices, so there’s a risk that users who click the CTA won’t be directed to your app. #6 Sponsorships/influencer marketing Stop and think about your users for a moment. Are they loyal? Are they engaged? Can the number of your users be attractive for other companies? If yes, why not consider a fruitful cooperation with other businesses and advertise their products or services to your audience? Or will it be better to target your millennial users and cooperate with an Instagram influencer? Sponsorship can be integrated in your app unobtrusively. You can place a sponsor’s logo on the splash screen, in the footer, as an icon, or as a pop up. You can provide special offers from the sponsor, promote posts, etc. For instance, Subway sponsored PrePlay, a football game app, to get sports fans involved in the Super Bowl and try to predict play-by-play outcomes. It’s common practice for fitness apps to cooperate with sports wearable manufacturers to promote their fitness trackers and smartwatches. Local businesses advertise their services on social networks. Geolocation helps businesses target users with ads whenever they’re close. Here’s a good example:  https://rubygarage.s3.amazonaws.com/uploads/article_image/file/2818/mockup4.pngA sponsored Instagram ad for a local café The same approach can be used with influencer marketing, but here it works the other way around. You need to find an influential celebrity or opinion leader who’s respected within your target audience and start working with them. They’ll advertise and promote your app to their audience and you’ll get new users. Another idea is to invite an influencer to become your ambassador. Most brands do this. Just think of popular YouTubers advertising food delivery services or new social networking apps. Most significantly, an influencer can skyrocket your app awareness in no time.  https://rubygarage.s3.amazonaws.com/uploads/article_image/file/2817/Influencer-Marketing-Industry-Survey-2019-Effective-020719_2.png The efficiency rate of influencer marketing by MediaKix The above-mentioned strategies have proved lucrative and show striking results fast. Nevertheless, there are some downsides. Take a look at the pros and cons in the table below. Pros Cons Phenomenal results. People tend to follow influential leaders. The difference between revenue from advertising and from promoting an app with an influencer is amazing. Opinion leaders impact purchase decisions greatly. Time to set up. It takes much time to conduct proper market research, find the right influencer or sponsor, and work out a marketing campaign strategy. Moreover, you might get stuck on terms and conditions of your further cooperation. Prepare for a long journey. Vast reach. No targeting will reach as diverse an audience as sponsorship. The bigger the audience, the more chances to appeal to them. Performance tracking. In order to tailor your strategy for the situation, you need to develop tools for measuring success. There are many aspects to consider, from social media reach to the geographic location of users. The right audience. If you collaborate with sponsors or influencers from your sphere, your user retention rate will be higher as these users will be interested in the same things as your influencers. Negative backlash. You risk getting no ROI if you work with the wrong people or companies. Make sure your influencer or sponsor is trusted, well known, and doesn’t engage in any yellow journalism. Poor research can result in a ruined reputation. Low budget. To start working with influencers, you don’t need to pay them a lot of money. You can start with a barter system, offering free services, products, discounts, or experience depending on your business sphere. Long-term commitment. A lot of companies think it’s enough to pay for one blogger’s post and tomorrow they’ll see an ROI of 500%. Great brands build long-term relationships with their sponsors and influencers to show real commitment, authority. and credibility. #7 Data monetization This app monetization model is one that users won’t notice. Have you ever thought of what you’re going to do with all the user data you collect? It’s one more business asset you can exploit. Consider monetizing this data by selling it to an interested party. Researchers, institutes, marketers, and product owners are your potential clients, as they need data to develop and optimize their goods and services. It’s a controversial method, but provided it’s done wisely, you’ll get a legal source of income. To do so, prepare user consent forms and give users a chance to agree with the conditions. The more daily active users you have, the more precise and relevant your data will be for data collectors. The main rule is to monetize only basic non-personal data: Device category Device make and model IP address Display size Mobile connection provider Network type Country Etc. This approach changed the way Apple and Google Maps look. Thanks to 60 million registered users and geolocation licensing from Foursquare, we now can see the most interesting and popular places without leaving the Google Maps and Apple Maps apps. Below, you’ll find the pros and cons of this approach. Pros Cons Versatility. You can apply this strategy to any type of mobile app. results. Large user base needed. To get enough data, you need to reach at least 50,000 daily active users. Usefulness. The longer you collect data, the more valuable it will be for third parties. Risks. Often, data collectors ask for personal information, offering double the reward. Don’t overstep this line and never disclose such information. Moreover, data which is considered open in one country might be considered personal in another. UI/UX integrity. Nobody will ever notice data collection because everything is happening in the app’s code. No battery drain issues. The app collects data without wasting battery or memory. #8 Donations  Donations and crowdfunding have been around for a while. In 2012, there were more than 450 crowdfunding platforms. Today, there are more than 400 in North America alone. Among the most popular are Kickstarter for creative and technical startups, Patreon for artists and designers, and Indiegogo for innovative entrepreneurs. Considering that such platforms charge membership fees, it’s better to opt for donations via PayPal. You aren’t likely to live on donations generated from such platforms as Kickstarter, but it’s a way to get extra income. The story of MyMiniReport, an app for players of miniature games to create visual stories of their battles, might make you hope for more, however. This app attracted the attention of almost 1,000 people who pledged a total of €10,976, which is almost €3,000 more than the owners expected. Pros Cons Easy money. This strategy allows you raise money without much investment. With crowdfunding platforms, you’ll have to cover fees only. Donor’s pressure. As soon as you’ve raised enough money, you’ll have to show what you’ve spent it on. This is quite reasonable because you’re engaging in a negative cash to cash cycle, meaning you’re getting money before you provide the service. As startups and IT products are notorious for late delivery, you should think how to avoid it in advance. Wide reach. You’ll not only raise money but advertise your product in front of thousands of people around the world. Lack of payoff. If you don’t conduct in-depth research on your target audience and don’t run a successful promotional campaign, you’ll get nothing but wasted time and effort. Concept validation. If you’re raising money to make an MVP or launch a risky startup, a crowdfunding campaign will show if your idea might be viable and cost-efficient. Interest and donations are the main benchmarks. Fees and access to money. First of all, you won’t have any access to the funds until your campaign is over. Secondly, when the fundraising is over, a platform fee will be deducted from your total raised. The bright side is that Kickstarter doesn’t charge if you don’t raise the amount you set as your goal. Wrapping up Nowadays, there are so many monetization models that any app can find one that will work. We’ve listed the most popular and feasible models. Don’t forget that you can use a mix of approaches to get as much app revenue as possible. Study the benefits and drawbacks of each approach carefully – as well as the spheres where they perform best – when planning your app monetization strategy. Subscribe to our mailing list to keep up with the latest trends in mobile app development. If you’re planning a new startup or MVP, drop us a line.

The feeling when you launch your app is amazing, but another great feeling is when that app brings you money. In this article, we describe, analyze, and give real-life examples of top mobile app monetization models. Some mobile apps are easy to monetize using versatile strategies that have been polished over time. Some kinds of app monetization have become an integral part of apps. For instance, we can’t imagine watching YouTube videos without built-in video ads at the start and sponsored goods from top bloggers. Go on reading to find out what monetization model will fit better for your app. #1 In-app advertising If you’re looking for a never-ending source of income, pay close attention to in-app advertising. These days, advertising in an app is a sure way to get profit, and it’s a prevalent approach among app developers. In 2018, mobile ad spending reached $147.6 billion and is forecasted to grow this year. In-app advertising is a monetization model in which app developers receive money for showing third-party ads in their apps. There are several formats for in-app ads. Let’s take a look at them. App monetization models Interstitial ads Interstitial ads, or full-screen ads, are catchy. Therefore, this is a popular ad format. Interstitials usually pop up between game levels, when you open a new tab, or when you load a page. According to a report by AdColony on the effectiveness of monetization models, interstitials have very high impression rates, making them perfect for any type of ad, whether text, image, or video. This format is a sure bet, as users have to interact with interstitial ads and can’t just ignore them. When an interstitial pops up, users have only two options: tap the ad or wait and skip it. Interstitial ads usually appear between stories (like on Instagram), game levels (like in Magic Tiles), purchases (like on AliExpress), and so on. The click-through rate of interstitial ads is the highest among all rival formats. Have you found a team to build your app yet? No matter which platform you prefer, we’ll deliver a quality product promptly. Check out our app development projects. Banner ads Banner ads came to apps from web browsers and are the most commonly used ad type. Unlike banner ads on the web, in-app banner ads have a fixed position either at the top or bottom of the app. Often, these ads are animated and distract users from their main activity, causing irritation. app revenue model A banner ad in the footer of the WeHeartIt app Video ads Mobile video ads can be considered a subtype of interstitial ads, as they also take up all of the display. Video advertising is a trend in 2019, so it’s not a surprise that video marketing is growing fast. Video ads are commonly used, especially in mobile games. YouTube takes full advantage of video ads, inserting them between videos hosted on the site. YouTube, Facebook, and Instagram are the top three apps that post video ads. But there’s one type of video ad that’s booming now – rewarded videos. Rewarded videos For mobile games, rewarded videos are the number one format to use. As you can assume from the name, users receive a reward for watching these ads. The reward can be a tip, an additional life, in-game gear, coins, etc. This format receives the highest level of user satisfaction, making users spend more time in the app. The biggest advantage is that rewarded videos aren’t obtrusive, as users can decide whether to watch them. Since gamers like free things, the effective cost per mille (eCPM) with this type of advertising is higher than for any other ad type. Native ads Native ads blend into an app’s design. These ads fit into their surroundings seamlessly, looking like a part of the content and creating a smooth UI and UX. Facebook and Twitter show native ads in the form of posts and tweets in the feed. This format is currently in demand, as it doesn’t interrupt the user journey and, on the flipside, catches users off guard and generates clicks for the ad agency. Monetize mobile apps A sponsored native ad on Facebook Text ads Text ads usually appear as a few lines of text enticing a user to click and download sponsored software or go to a website. The most common formats for text ads are banners and interstitials. Instagram uses a blend of catchy images (in the form of native ads with stories in the descriptions) and smart calls-to-action (CTAs). Twitter and Facebook use native text ads between posts in the feed. App monetization A perfect mix of a native ad with a text ad on Twitter It’s no surprise that both developers and users like in-app monetization. Let’s summarize the main pros and cons of in-app ads: Pros Cons Free to use. You can still offer your product for free, attracting more users. Distracting. There’s a risk that an ad will lead users away from your app. Variety. There are several types of in-app ads, and you can choose whatever best fits the aesthetics of your app. Annoying. Some in-app ads may be annoying and even make users angry. Simplicity. It’s easy to add in-app ads to your product’s code. Unintalls. Too many ads may result in users deleting your app. Low maintenance. It’s almost effortless to maintain the performance of ads. No cookies. In-app ads save no cookies, so the system doesn’t know whether a user saw an ad or not, meaning the same ad can be shown repeatedly. CTR. Ads fit perfectly into apps that are at the top of the app stores, such as games, social networks, blogging, and news platforms. As these apps get regular traffic, the ads get regular click-throughs. Targeting. Opportunities for targeting are infinite, giving you more chances to address your audience successfully. Compatibility. You can use this ad format with others to get even more revenue. #2 In-app purchases In-app purchases allow users to buy additional features or goods in an app: in-game currency, valuable items, extra time, health points, hints. If you’re not sure about using in-app ads in your mobile game, opt for in-app purchases, as they’re optional and don’t push your users. Moreover, by giving choice to your users, you can create lasting relationships with them. Let’s consider in-app purchase models. Freemium model Freemium consists of two words: free and premium. Freemium means users can get an app for free with a basic set of features and upgrade later if they need extra features or services. The principle is simple: users download a free app, see the range of services provided, explore premium features with a preview, and pay to upgrade. A portion of users will convert into regular buyers. This model works really well with games, cloud services, SaaS platforms, and educational platforms. And it has more pros than cons. Pros Cons No intrusive ads. In terms of user acquisition and retention, no intrusive ads is the biggest advantage. Your users are free to make decisions themselves, so the risk of losing them decreases as they aren’t irritated while using your app. Revenue fluctuations. This is an inevitable disadvantage of a free app. The percentage of people who will pay will probably be below 2%. However, Dropbox managed to reach a 4% conversion rate. Compatibility. This model is rather universal and can be used with other approaches. You can even let users pay to get rid of ads. Expenses. Since most of your users don’t pay, all maintenance costs are on you. This includes development and data storage, ongoing customer support, bug fixing, etc. Sales. You’ll be surprised to see how many users will make in-app purchases if you add a SALE banner on paid features or premium content. Churn. The risk any free app faces is customer outflow. As users have spent nothing on your app, they can easily abandon it. Low maintenance. It’s almost effortless to maintain the performance of ads. Limited-time offers. After you’ve started a sale, place a timer. By doing this, you create a sense of urgency, which may make people want to purchase extra features even if they weren’t going to. Wide reach. As the app remains free, considerably more users will download it. The try before you buy approach always shows good results. Using a good marketing strategy, you can even make the app go viral. Examples of apps with a freemium business model are mobile games (Clash of Clans, Pokémon Go), cloud storage (Dropbox, Google Drive), photo editing apps (VSCO, Adobe Photoshop Express), and fitness tracking apps (Runkeeper, Nike Training Club). Planning to make a free app and need some guidance? Read our in-depth guide on free apps and the ways they make money. App subscriptions The subscription model is close to the freemium model, as it also lets users test the app first. This model can be exceptionally profitable for apps that have high user engagement. These include music/video streaming apps like Spotify, Netflix, and Apple Music, online periodicals, productivity apps like Todoist and Evernote, and educational apps like DuoLingo. This model has two options: Non-renewing subscriptions. Users pay for the subscription only once and use it for the subscription period. As soon as the period finishes, users can choose whether to buy another subscription. The main plus here is that subscriptions must be paid manually, so there will be no unexpected bills for your users. This is a popular model for seasonal apps such as for sports, gardening, or hunting. Subscriptions usually last one, three, or six months. Automatically renewing subscriptions. In this case, users pay for the subscription and it renews at the end of the chosen period. The usual length of a renewing subscription is one week or month, six months, or one year. It’s a popular practice to offer a free trial before subscribing, like Netflix and Apple do with their streaming services. Developers usually point out the following advantages and disadvantages of subscriptions: Pros Cons Price. The price of a subscription is usually lower than the price of a paid app, which appeals to users. By lowering the upfront cost with a subscription, you incentivize users to buy more and will eventually get more recurring income. Sharing. Subscriptions don’t allow family members to share the same app across multiple accounts. Commitment. This is a perfect model for news apps, blogs, book apps, and magazines. Attract your target audience, provide them with the best experience, and you’ll get a steady relationship. Content generation. Depending on the sphere, it might be challenging to create top content to make your users prolong their subscriptions. #3 Paid apps Paid apps, or premium apps, fall into the category pay once and get it all. When the app markets just started, this was the only business monetization model. It’s been eleven years since apps appeared, and this approach has lost its popularity over that time. Out of 2,686,411 apps on Google Play, only 125,492 are paid. The rest are either free or include in-app purchases. How to monetize an app Using this model is a risk these days, and you should take it only if your brand holds a dominant position and is in demand. Moreover, make sure there aren’t a lot of competitors, as they’ll lower their prices to attract your potential customers, thus making you reconsider your price. Let’s list the pros and cons of this app revenue model: Pros Cons Certainty. With this model, you’ll definitely get paid for every download. Pay gate. On the flipside, the reach is limited, as few users will pay for a product before trying it. Customer engagement. Users are more motivated to use an app they’ve paid for. Revenue cut. The app stores where you sell your app will take a cut from every download. Hard work. It takes a lot of effort and promotion to convince users to buy a product. #4 Affiliate marketing and lead generation Another way to get profit from your app is to find a company who wants to cooperate with you and start an affiliate program. With an affiliate program, you’ll host ads with unique affiliate links and earn commission every time a user converts into a lead or sale. To become a lead, a user needs to submit a contact form. When a lead buys your partner’s product or service, they become a customer. As with sponsorship, affiliate marketing works best if your business has the same target audience as your affiliate partners and shares the same purpose. monetization model Ibotta, a money-saving cashback app, literally makes money on affiliate programs. The app is free to use, but it makes money via affiliate partnerships and offers cashback to users. On top of that, Ibotta makes use of video ads from some retailers. So what awaits you with this approach? Pros Cons Easy to start. It costs nothing to join affiliate programs. There are a lot of merchants who have affiliate programs, and all you need to do to join is fill out a form. Hard to compete. Because of the strong advantages, this app revenue model is really popular. Everyone is trying to try their hand at affiliate programs, making it a struggle for marketers to compete and retain users. Countless partners. You’re free to join as many affiliate programs as you want, thus making more money. One-time deal. As soon as your users click the affiliate link and find out about the merchant, they’ll continue buying the product directly from them. So you’ll get the commission only once, even if the new customer stays with the merchant for a long time. Some programs do offer recurring licences with fixed commission for as long as users stay loyal. Easy to manage. When you start working with a merchant, they’ll provide you with everything you need: unique links, banners, videos, text. Your task is to place it and get busy with effective promotion. Unpredictable income. Even for experienced marketers, it’s difficult to predict the behavior of users with this model. Fewer financial risks. As affiliate marketing is a free model, you don’t have to invest in anything and won’t lose anything – only earn. #5 SMS and email marketing These two marketing approaches have been around for decades. Email and SMS are the most popular ways of interacting with users. However, you can’t rely only on them. It’s better to combine these approaches with other types of marketing to achieve the best results. Marketing through mobile devices has proved efficient, as your potential users are probably holding one in their hands or have one within arm’s reach. If you have a B2B product, email is the choice for you, as it’s still the preferred means of communication for entrepreneurs. Moreover, you can include bright pictures, change fonts to get attention, attach useful files, and more. On the other side, emails that are too catchy and bright are often seen as phishing or spam messages. Spam filters, in turn, work day and night to secure us and might direct marketing emails to the spam folder. If you’re in search of an effective and low-cost tool to boost your product, opt for SMS marketing. An SMS reaches the addressee fast and is usually read right away, while with email you can’t expect such speed. Consider the differences between these two approaches in the table below. Pros Cons No internet needed. Direct accessibility is an obvious advantage and is crucial in terms of reaching the user. Internet connection needed. Unfortunately, nobody will see that you have a seasonal sale in your app until their phone is connected to the internet. That can take an hour or two, or even days. Short and sweet. With an SMS being limited to 160 characters, it takes seconds to read and understand the message. This is perfect for concise ads and great CTAs. Long but informative. Emails are naturally longer, but this only means you can include more information about recent updates or monthly reviews. Open rate. 98% of text messages get opened. Open rate. 22% of text messages get opened. Part of daily life. SMS and instant messaging are part of everyday life, especially among millenials. For business goals. According to a report by the Radicati Group, email still occupies the leading position among means of communication in the business world. No tailoring. Lacking the sender’s name, an SMS can be recognized only thanks to a profile picture or unique writing style, making it harder to attract a recipient’s attention. Custom templates. Emails have faces. You can polish your email template with your logo, colors, motto, etc. Your users will recognize an email from you at a glance. App integration. An SMS is usually sent to a phone where your app is installed. Consequently, links in the SMS can direct your users to the app. Fewer chances to integrate. Emails can be opened on different devices, so there’s a risk that users who click the CTA won’t be directed to your app. #6 Sponsorships/influencer marketing Stop and think about your users for a moment. Are they loyal? Are they engaged? Can the number of your users be attractive for other companies? If yes, why not consider a fruitful cooperation with other businesses and advertise their products or services to your audience? Or will it be better to target your millennial users and cooperate with an Instagram influencer? Sponsorship can be integrated in your app unobtrusively. You can place a sponsor’s logo on the splash screen, in the footer, as an icon, or as a pop up. You can provide special offers from the sponsor, promote posts, etc. For instance, Subway sponsored PrePlay, a football game app, to get sports fans involved in the Super Bowl and try to predict play-by-play outcomes. It’s common practice for fitness apps to cooperate with sports wearable manufacturers to promote their fitness trackers and smartwatches. Local businesses advertise their services on social networks. Geolocation helps businesses target users with ads whenever they’re close. Here’s a good example: monetization model A sponsored Instagram ad for a local café The same approach can be used with influencer marketing, but here it works the other way around. You need to find an influential celebrity or opinion leader who’s respected within your target audience and start working with them. They’ll advertise and promote your app to their audience and you’ll get new users. Another idea is to invite an influencer to become your ambassador. Most brands do this. Just think of popular YouTubers advertising food delivery services or new social networking apps. Most significantly, an influencer can skyrocket your app awareness in no time. Influencer marketing The efficiency rate of influencer marketing by MediaKix The above-mentioned strategies have proved lucrative and show striking results fast. Nevertheless, there are some downsides. Take a look at the pros and cons in the table below. Pros Cons Phenomenal results. People tend to follow influential leaders. The difference between revenue from advertising and from promoting an app with an influencer is amazing. Opinion leaders impact purchase decisions greatly. Time to set up. It takes much time to conduct proper market research, find the right influencer or sponsor, and work out a marketing campaign strategy. Moreover, you might get stuck on terms and conditions of your further cooperation. Prepare for a long journey. Vast reach. No targeting will reach as diverse an audience as sponsorship. The bigger the audience, the more chances to appeal to them. Performance tracking. In order to tailor your strategy for the situation, you need to develop tools for measuring success. There are many aspects to consider, from social media reach to the geographic location of users. The right audience. If you collaborate with sponsors or influencers from your sphere, your user retention rate will be higher as these users will be interested in the same things as your influencers. Negative backlash. You risk getting no ROI if you work with the wrong people or companies. Make sure your influencer or sponsor is trusted, well known, and doesn’t engage in any yellow journalism. Poor research can result in a ruined reputation. Low budget. To start working with influencers, you don’t need to pay them a lot of money. You can start with a barter system, offering free services, products, discounts, or experience depending on your business sphere. Long-term commitment. A lot of companies think it’s enough to pay for one blogger’s post and tomorrow they’ll see an ROI of 500%. Great brands build long-term relationships with their sponsors and influencers to show real commitment, authority. and credibility. #7 Data monetization This app monetization model is one that users won’t notice. Have you ever thought of what you’re going to do with all the user data you collect? It’s one more business asset you can exploit. Consider monetizing this data by selling it to an interested party. Researchers, institutes, marketers, and product owners are your potential clients, as they need data to develop and optimize their goods and services. It’s a controversial method, but provided it’s done wisely, you’ll get a legal source of income. To do so, prepare user consent forms and give users a chance to agree with the conditions. The more daily active users you have, the more precise and relevant your data will be for data collectors. The main rule is to monetize only basic non-personal data: Device category Device make and model IP address Display size Mobile connection provider Network type Country Etc. This approach changed the way Apple and Google Maps look. Thanks to 60 million registered users and geolocation licensing from Foursquare, we now can see the most interesting and popular places without leaving the Google Maps and Apple Maps apps. Below, you’ll find the pros and cons of this approach. Pros Cons Versatility. You can apply this strategy to any type of mobile app. results. Large user base needed. To get enough data, you need to reach at least 50,000 daily active users. Usefulness. The longer you collect data, the more valuable it will be for third parties. Risks. Often, data collectors ask for personal information, offering double the reward. Don’t overstep this line and never disclose such information. Moreover, data which is considered open in one country might be considered personal in another. UI/UX integrity. Nobody will ever notice data collection because everything is happening in the app’s code. No battery drain issues. The app collects data without wasting battery or memory. #8 Donations Donations and crowdfunding have been around for a while. In 2012, there were more than 450 crowdfunding platforms. Today, there are more than 400 in North America alone. Among the most popular are Kickstarter for creative and technical startups, Patreon for artists and designers, and Indiegogo for innovative entrepreneurs. Considering that such platforms charge membership fees, it’s better to opt for donations via PayPal. You aren’t likely to live on donations generated from such platforms as Kickstarter, but it’s a way to get extra income. The story of MyMiniReport, an app for players of miniature games to create visual stories of their battles, might make you hope for more, however. This app attracted the attention of almost 1,000 people who pledged a total of €10,976, which is almost €3,000 more than the owners expected. Pros Cons Easy money. This strategy allows you raise money without much investment. With crowdfunding platforms, you’ll have to cover fees only. Donor’s pressure. As soon as you’ve raised enough money, you’ll have to show what you’ve spent it on. This is quite reasonable because you’re engaging in a negative cash to cash cycle, meaning you’re getting money before you provide the service. As startups and IT products are notorious for late delivery, you should think how to avoid it in advance. Wide reach. You’ll not only raise money but advertise your product in front of thousands of people around the world. Lack of payoff. If you don’t conduct in-depth research on your target audience and don’t run a successful promotional campaign, you’ll get nothing but wasted time and effort. Concept validation. If you’re raising money to make an MVP or launch a risky startup, a crowdfunding campaign will show if your idea might be viable and cost-efficient. Interest and donations are the main benchmarks. Fees and access to money. First of all, you won’t have any access to the funds until your campaign is over. Secondly, when the fundraising is over, a platform fee will be deducted from your total raised. The bright side is that Kickstarter doesn’t charge if you don’t raise the amount you set as your goal. Wrapping up Nowadays, there are so many monetization models that any app can find one that will work. We’ve listed the most popular and feasible models. Don’t forget that you can use a mix of approaches to get as much app revenue as possible. Study the benefits and drawbacks of each approach carefully – as well as the spheres where they perform best – when planning your app monetization strategy. Subscribe to our mailing list to keep up with the latest trends in mobile app development. If you’re planning a new startup or MVP, drop us a line.