By: on January 2, 2019
While marketing’s focus on sales is important, building customer loyalty and ensuring retention is equally important. This is the thought behind relationship marketing, something that has been growing in popularity of late. Relationship marketing is an approach that underlines the importance of customer satisfaction , loyalty and retention. In essence it is marketing to your existing base of customers over acquiring new customers through advertising and sales. This strategy is rooted in engaging...
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By: on November 27, 2018
Most businesses adopt a customer mindset, whereby they focus all their activities on the customer and work towards meeting all the requirements of the customer. Educational institutes, including schools, have a different system, where most of them do not consider the student as a customer. But there are many reasons which make it imperative for educational institutions to adopt a customer mindset. Let us first examine, who are the customers for a school. The customer is not only the student b...
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By: on November 15, 2018
Many hold the opinion that in this day and age of booming social media and live chatting apps, forums are past their peak days. However they still remain extremely viable options for engaging consumers, providing them with information and building a community based on common interest or to generate brand royalty. If your forum is inactive and steadily losing members don’t lose hope. It can be resurrected and made strong and thriving once again. There are simple steps which can bring your forum...
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By: on October 30, 2018
What is SLA in customer support? The acronym SLA when expanded means ‘Service Level Agreement’. An SLA is basically a contract that is signed between the service provider and the end user that lays down the level of service that the end user can expect from the service provider. SLAs define specifically what the customer will receive; hence their purpose is to the design a framework of the output. SLAs differ from organization to organization. However, they form a crucial part in any kind of cu...
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By: on October 29, 2018
As a business, it is important that all your functions are aligned to each other so that together, you can all work towards a common goal. This alignment of functions becomes all the more essential in big companies where the operational processes have multiple levels of complexity to them. If your business is still young and you are setting up things within, it is the most appropriate time to figure out how to align marketing, customer support and the sales team to ensure that you get optimal c...
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By: on October 25, 2018
Trying to grow an online presence is not an easy job, it takes skills. If you do not have the wherewithal in the domain of analytics, you can lose out completely. Let us look at how it is possible to use Google analytics to grow your knowledge base. Know your Customer If you have a website or a blog and write content regularly with no clue as to who are the visitors and the duration they stay put on your site, you probably need some help with Google analytics. Let’s face it not everyone is s...
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By: on October 17, 2018
If you look at the current business scenario, you will observe that every industry or field is changing quite rapidly. In fact, changes indicate that industries are growing. Even in the case of the IT service management or ITSM field, it is constantly evolving because technology is changing at a very fast pace. Therefore, providers of IT management services are also trying to adapt to the changes because otherwise, their growth will be hampered and their competitors will outsmart them. Businesse...
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By: on October 16, 2018
Using a shared email inbox comes with a number of benefits for small businesses. It is one of the simplest ways to ensure every team member is on the same page. There is no denying the fact that using a shared email inbox can help you accomplish much more than just keeping a tab on your operational costs. That said it is not a ys the best solution, especially if your business is growing. When you scale your business, run of the mill email solutions often fall flat. Shared email inboxes have a nu...
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By: on September 25, 2018
Almost every business organization today focuses on using incident management software effectively to achieve better results. It helps the businesses to win the competitive market and stabilize their operational workflows in a better way. Winners are those who realize the effectiveness of the software and utilize them to manage the business activities. As a business owner, it is expected that you spend enough time managing the assets and understand the process of incident management and the best...
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By: on September 19, 2018
How to provide support on Twitter using a helpdesk The scope and options for offering customers support for businesses have widened in recent years. It is no longer limited to telephonic and mail based support. With arrival and growth of newer web technologies, companies have better means to offer quality support to their customers. Along with live chat, many companies are also incorporating social media channels to offer enhanced support to their customers. Social media platforms like Facebook...
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By: on September 10, 2018
To ensure the customer support related tasks can be executed without hassle and overall customer satisfaction can be enhanced, most businesses resort to deploying helpdesk applications. These specialized software applications come in free or commercial flavours. There are many such helpdesk tools in the market these days. However, Zendesk and Freshdesk are among the top contenders. The former was created in 2007 in Denmark while the latter is an India made software-which started journey 2011. Th...
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By: on September 10, 2018
Asset Management software applications are changing the very concept of managing IT assets. Previously businesses had to allocate an entire team to look after its Digital assets but thanks to IT Asset Management applications this scenario has changed a lot. Now, all your IT assets can be managed efficiently by a single employee. All you need to do is to get him trained properly so that he can manage all aspects of IT asset management and can maintain things with 100% perfection and accuracy. G...
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