Tanya Sharma

There is nothing new about the news that blogging is a great idea for any website. It helps in increasing the credibility, building trust, engaging with audiences, and building relationships with your audience. Most importantly, regular blogging ensures that the website can stand out from the crowd by boosting the SEO rankings. But, is ranking high on the search engine result pages as easy as just blogging regularly? Well, the truth is that blogging on a regular basis is just one aspect of getting a good rank on the search engines, and there is way more to the story. You need to get the keyword usage right, put in the backlinks, use proper images, give the post a catchy title, and so much more. So, let’s delve deeper into the matter today, and find out the most viable ways of optimising your blog for SEO. #1. Use the keywords strategically in the post Every blog post is a new opportunity to use the right keywords in the content to help the post rank higher on the search engine. So, our suggestion would be to start with keyword research, find the keywords that the users look for in relation to your product, and then, use those phrases strategically in the post. #2. Go for the right title for your blog post One of the surest ways of making a blog more SEO friendly is by using a focus keyword in the title of the post. A good title having the right keyword will not only feature better in the search results but also make the post seem relevant to the user according to his/her search query. #3. Put the backlinks to good use In blogging, building relationships with other websites and organisations always helps. This is so because it gives you the chance to include links to other relevant websites, as they include your link in their posts. Thus, you will generate more traffic, and the more of that happens, the higher your rank goes in the search engine results pages. #4. Adding videos and images to the blogs helps Search engines naturally rank engaging content higher in the results, and there is no doubt about the fact that videos and images are certainly more engaging than plain text. So, make sure your blog posts have relevant videos and images in between those lines of texts to keep the viewers intrigued. #5. Including a Meta description is important The purpose of a Meta description is to offer a brief description of the blog for the search engine crawlers. Even social media websites like LinkedIn and Twitter display it when the blogs are shared on those particular platforms. So, for your next blog post, it would help if you include a Meta description along with a focus keyword incorporated in it, to help Google crawlers find it more readily. #6. The categories and tags are to be used wisely Categories and tags are there to help you sort the content for yourself, your readers, and certainly, the search engine. So, think about the website as a book, the categories as the table of contents, and tags as the index. Use categories for dividing the content into topics discussed in the blog, and tags for topics of individual blog posts. Understanding the nitty-gritty and all the technicalities of making blogs rank high on search engines might seem like too much to handle for anyone else, but a digital marketer surely knows these like the back of his/her hand. And, with the Postgraduate Diploma in Digital Marketing at TimesPro, we aim to turn you into a competent digital marketing professional that is an asset for any business or brand. We conduct the digital marketing course in Delhi NCR, Bangalore, Mumbai, Chennai, and several other locations across the nation. With an increasing demand for digital marketers from every business vertical, there is a world of opportunities waiting for you out there. The question is: Are you ready for it?