It must be emphasized that email is a lot more than just giving folks an opportunity to sign up for your list. Some people may interpret that as "spam", but in reality, it can be a great way to build long-lasting relationships with interested customers.
Email is not only a great way to filter your product or service, but also the best way to generate leads. The key is to be open and honest to your customers, ask them questions and in return give them opportunities such as free samples, gifts ...
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