Ayush khanna
on July 31, 2019 4 views
Hyundai has reintroduced what is arguably their most famous offering in India. But, with the competition being fiercer than ever before, will the new Santro be able to relive the success of its predecessor in the ultra-competitive Indian market? The history of the Santro, and the way it established Hyundai as a brand in India, could very well be a case study for business schools. A new brand in a new market, hitting instant success with its first product is the kind of dream that lulls business moguls to sleep at night. And a look at the original Santro’s sales numbers is enough to understand the true meaning of success – after all, they sold 1.32 million units of the original in India alone. Despite an unconventional appearance, the Santro single-handedly laid the foundation in India for what the Hyundai brand has transformed into today. ____________________________________________________________________ For the full review of the new Hyundai Santro: https://www.autox.com/reviews/car-reviews/new-2018-hyundai-santro-review-first-drive-104822/ ____________________________________________________________________ For more information on the new Hyundai Santro: https://www.autox.com/new-cars/hyundai/santro/ ____________________________________________________________________ FOLLOW US: Instagram: https://www.instagram.com/autoxmag/ Twitter: https://twitter.com/autox/ Facebook: https://www.facebook.com/autox/ Linkedin: https://www.linkedin.com/company/autox/ Website: https://www.autox.com/
Categories: Autos & Vehicles
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