Acquiring customers requires a lot of patience whereas, retaining them requires a lot of skill. Customer acquisition in direct selling
is a highly popular topic, as the growth of direct selling businesses is fuelled by the growth in their customer base. With the generation of the right interest, you can have as many customers as you want. But sustaining their interest is what really counts. Rather than aiming for their retention, focus on understanding your customers. Do not compromise on the ...
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