How Customer-centricity is Helping Direct Selling Achieve Customer Loyalty

Customer centricity is not a novel concept in direct selling (https://www.epixelmlmsoftware.com/blog/customer-centricity-in-direct-selling ). 2020 showed up with the biggest challenge and businesses struggled to sustain. Organizations strived to ensure that they had strategies that would help them ride out the economic crisis. Direct selling companies decided to stay with their customers and strengthen their customer loyalty by tracking and measuring every detail that would meet customer expectations and ease the customer journey.Companies that have adopted customer centricity and have put customers at their core are experiencing an increase in customer lifetime value. It has also increased customer retention and bought a reduction in churn.Customer satisfaction (https://en.wikipedia.org/wiki/Customer_satisfaction ) is the positive feeling a customer has for a product or service. Meanwhile, customer loyalty (https://blog.hubspot.com/service/customer-loyalty ) is a set of behaviors, trends, or attitudes a customer exhibits towards a brand by making repeat purchases or choosing that one brand choice among many.Customer centricity is directly related to customer loyalty which shows growth as more and more customers are satisfied with the products, service, and experience they have while interacting with the company. Direct sales companies can identify better and unique opportunities to create products, services, and promotions for their best customers by using customer data to understand their buying behavior, interests, interactions, and engagement.