Epixel MLM Software
on October 25, 2021
As a business that thrives on distributors’ engagement, direct selling should adapt innovative marketing automation techniques (https://www.epixelmlmsoftware.com/use-cases/marketing-automation ) for a better distributor experience. The customer service efficiency of a direct selling company speaks a lot about its distributor retainability. Various automated campaigns can be held to gather the customers’ interactions across different platforms. Such campaigns help to strengthen the marketing strategy by recording the following:
CSAT (Customer Satisfaction Score)
NPS (Net Promoter Score)
CES (Customer Effort Score) (https://www.cmswire.com/customer-experience/a-look-at-customer-effort-score-and-how-it-can-help-build-better-cx/ )
Since it is important to manage various marketing channels, the above records can help to better understand the distributors’ needs based on their responses to the surveys, campaigns, etc. An efficient customer is a key to a better marketing strategy in direct selling. Distributor queries need to be well addressed in the least possible time frame. Distributors can raise their queries/grievances via emails, phone calls, online chats, etc. Online surveys help for a seamless customer service experience by providing answers for all levels of distributor queries.
Automated survey reports can help the marketing team to study the distributor responses and equip the customer service team with the right information. Efficient customer service favors distributor engagement and solves the issues that might hinder a smooth marketing process. Automated feedback links/forms via in-app notifications, SMS, email, etc can help to understand and improve the distributor experience. Direct selling (https://en.wikipedia.org/wiki/Direct_selling ) can become more effective with a customer-centric approach utilizing efficient and automated campaigns/surveys. Surveys can be placed at the end of purchases, training modules, customer service sessions, etc.
Customers’ concerns can be solved efficiently by a systematic approach based on the nature of the issue/query. The problems that require more attention can be prioritized by automated software systems.
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