Measure Marketing
on August 27, 2022
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Creating advertising for your business can often seem like a large undertaking. Finding something that works feels like rolling the dice and hoping for the best sometimes but there are actually several strategies you can use to make your marketing efforts stand out.
1. Study your competitors – Your goal isn’t to copy (if you do the exact same thing as your competitor, why would people select you over the company that has been doing it longer?), but to learn. You can use tools like SEMrush to see how competitors are performing in terms of SEO and keyword performance.
2. Research past ads – You can get a lot of ideas by studying previous advertising campaigns. Be sure to keep in mind factors like the dates of original publishing before trying to incorporate similar strategies into your own plan. Rather than using outdated strategies or information, brainstorm ways that you can update this content for the modern digital age. ​
3. Test your ads before sending them out en masse – An underperforming ad is to be expected from time to time. Not everything can be viral forever or we’d still be hearing about pet rocks. Starting small with your advertisements is a great way to ensure that you don’t waste money on ads that aren’t going to get you engagement. If the results are good, move to a full launch. If not, you may need to rethink your strategy.​
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