Privacy was, is, and will always be important to most internet users. Over the years fears of the internet have evolved from “don’t talk to strangers†to “manage your cookies.†Users are becoming increasingly familiar with how businesses track their information to market to them, and many have issues with it. Steps are being taken to protect users’ privacy by major companies like Google who will be disallowing the use of third-party cookies in 2023.
As the digital landscape changes, marketers need to be able to adapt and create new strategies that meld with the new environment.
Be sure to take a look at this article from The Economic Times regarding digital marketing and privacy restrictions:​
https://economictimes.indiatimes.com/news/how-to/how-to-do-digital-marketing-in-the-age-of-privacy/articleshow/93371108.cms​
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