As consumer privacy concerns grow, tech giants are stepping forward with data tracking transparency initiatives. Prior to 2020, most data protection requirements began with government legislation. Las... View MoreAs consumer privacy concerns grow, tech giants are stepping forward with data tracking transparency initiatives. Prior to 2020, most data protection requirements began with government legislation. Last year Apple made a statement by rolling out their newest operating system iOS 14 and providing consumers with more control over their individual data. However, the ripple effects of Apple’s update are multiplying.California set the pace for U.S. initiatives the same year by signing CCPA (California Consumer Privacy Act) and causing brands to alter their website’s opt-in prompts. Apple has now granted consumers the choice of data sharing on a much deeper level – the mobile operating system.More info :- The Fight for Privacy Between Apple and Facebook
