AYN InfoTech

Do you know what is the most asked question in SEO? No? Let me tell you. The question is that What exactly goes into Google’s ranking algorithm. Knowing about what to believe in SEO can be challenging at best. In this article, we will explore some of the known and confirmed factors of Google ranking factors, and what this tells us about search and our efforts. So let us begin with how Does the Google Ranking Work? Most people know that Google is so smart; it is rapidly changing and adapting to give users the best experience. Google uses ample factors in its algorithm to decide what results will be most beneficial for the users. Digital marketers need to understand that how important search rankings are to the success of a company's content and to boost their traffic. High-Quality Content- Precise and purposeful usage of keywords is big for SEO in 2019. Quality is must when its come to content. Because if there is no quality in your content then no people are going to read your article. The quality content is content that answers your reader's question, doubts, and queries. Consistency builds trust which makes you credible. The more content you going to write very actively, the more search queries your content can rank for. That's why it is essential to create content on a regular basis to go the extra mile. Do you have any plan for creating content? If no, then make a solid plan. There are a lot of SEO companies who offer content writing to make your content more creative. Quality content is nothing but not falling for common SEO mistakes. Such as keyword stuffing, scraping content and etc. On-Page SEO This means how well your website is optimized for search engine rankings. Each page should consider the effectiveness of several crucial elements. If you want to make your keyword-targeted, SEO optimized and with more targeted traffic, then dare you to ignore On-Page SEO. There are many more on-page SEO ranking factors, but these are the go-to ones. 1.Keyword Stuffing Obviously, they need an extra pampering because keywords are an important part of website content. One should able to select the right keyword and should have come out of box understanding in order to make the target audience and what they are looking for. If you are an individual or about to start any small firm or not getting enough time then in the market, there are various digital marketing companies who have the right choice of keyword and can be able to make a good website for your digital marketing company. 2.Duplicate Title tags You might be thinking to add your company's name in each and every title tag for every page on your site but hold on! This can be detrimental and can hurt your SEO ranking. The best solution for that is creating title tags that are both descriptive and feature targeted keywords which will produce the best ranking. 3.Low-quality backlinks Low-quality backlinks can harm your site ranking. If you are receiving backlinks from any link farms, which are low-quality sites dedicated to linking out to many pages, it can harm your SEO ranking so you need to be aware. 4.Slow Loading Speeds Nobody wants to wait too long to load the website they are looking for. You know it and Google also knows it very well. It might get critical to your SEO ranking if your site takes longer than usual to load. A fast page load speed for both mobile and desktop versions of a site will be looked upon favorably. Make sure these Factors are crosschecked when Creating New Content Every time you publish a new piece of content, consider the factors mentioned in this article. Ask yourself or your respective team if you've done everything you can to increase your chances of obtaining a good ranking. Have you done using targeted keyword enough times? Have you gone through keyword stuffing? Is the keyword relevant to the article's intent? Before publishing, make sure all the technical elements have been resolved. have you included accurate title tags? Done about site page load speeds? Is it running well on mobile devices? Make sure all of these factors will help you ensure you've done everything you can to write high-quality content recognized favorably by search engines.

The evolution of Smartphone has transformed the gaming industry. The smartphone is currently the top three electronic items being sold and the number of user growing exponential every year by 2020 we would have more smartphones compared to earth human population. The feature of smartphones is currently creating a new market for an app and Game Development. App development depends on the user's obligation while game development depends on engaging the users. The game development market in India is set to reach $1 billion by the end of 2018 with more than 300 million users. With the inclusion of virtual reality and artificial intelligence combined with augmented reality, the mobile gaming market will see a aggressive growth in next decade. To leverage the current multi-fold growth of game development contacts AYN InfoTech one of the best Game Development Company in Pune. Mobile Game Development can be a daunting task for a novice developer but with certain tools and knowledge, you can understand the development process and even create your own game. Unreal Engine 4 Unreal Engine 4 is the next generation of unreal development kit (UDK) developed by Epic Games. UE4 comes with immense development option for mobile, PC and even for console development of the games. The kit features different graphical capabilities like an advanced lighting and a simultaneous handling of millions of particles. Unity 3D Unity is a game development engine offering a vast array of features for all 2D and 3D Game Development. Unity offers cross development platforms for Android, iOS, Blackberry, and Windows. The design capabilities of unity are far greater than the features offered by other toolkits. Corona SDK Corona SDK is cross-platform 2D Game Development kit along with Apple TV and Android TV. Lua is the scripting language used which is one of the easiest language used with varied features. The cross-platform variation along with 500 APIs help is performing different functions like animation and networking. Amazon Lumberyard Amazon Lumberyard is a free AAA game engine and works across different platforms including Xbox One and PlayStation. Developed by Crytek it is based on CryEngine game development kit. With its adaptive graphics with a range of terrain, character, rendering help in creating a complete 3d model. Takeaway Though the above tools have a short learning curve to make a comprehensive game which generates engagement and user turn around time a need a professional game development company is felt. AYN InfoTech an innovative Game Development Company from Pune with 10 years of experience creating cross-platform games to create a 3D and 2D exciting experience for the user. Blog References from https://bit.ly/2OxcEoB

When was the last time you re-defined your user persona? It’s estimated that around 67 percent of the companies who use Digital Marketing for revenue generation don’t define their user persona comprehensively. Companies define the user persona by single statement according to company objective for growth while not looking towards different consumer pain points or level of interaction with product/ service. A user persona is the fictional representation of your end consumer considering different factors- age, objective, pain points, technology variation, and region. A user persona also includes the behavioral goals in regard to a problem. If you’re a company who hasn’t already defined user persona or hasn’t re-defined user persona for a long time then this blog will give you with right structure to define your next user persona. Information Gathering Information or in better words we can say data; it is the new currency in the digital world. With different Social Media channels and blogs readily providing information on the given user. Information gathering would depend on which part of the user persona you would be working on- Whether the pain point is necessity or delight you can gather information. Online Survey Online survey or your sales team can also help in analyzing the current pain points of the audience. Re-defining your user persona will help you to prioritize your current product development activities and also drive your digital marketing goals. Some of the best Digital Marketing Strategies are developed around a user persona. Adding Scenarios Scenarios are the most well-defined storyline which can describe your user from the awareness stage to the consideration stage of the conversion stage. For example, if you want to create a storyline for the user who wants to order food online. The first thing you look towards is what are situations when the user will order the food online. House Party Late nights As an online food delivery system, you can give offers on products above a certain price range. Creating a good storyline helps in creating a defined user persona. User Persona User Persona is the base of the digital marketing program and a well-defined user persona will not only drive the growth but also pave the way for the organization to innovate. AYN infotech a Digital Marketing Agency in Pune will help you in creating a defined user persona according to your business requirement. Conclusion AYN infotech creates a digital marketing strategy based on different how the user recreates on different channels, hence we create an SEO Strategy and social media strategy.

A Website is an imperative marketing document and its development is one of the most crucial factors for your business growth. So you have to analyze critical factors before you select a Web Development Company. Recently, a consumer survey was conducted wherein they were asked to rate on a scale of 1 to 10 how they feel about a given website and how likely are they going to buy a product/ service from the company. After careful analysis of the answers, we concluded that a consumer would be more likely to buy a product if the website is created and solve the customer problems. We further asked the consumer what was they like about the website? The most common answer was the look and feel, and second being how easily they can find your products/ service without having to find them. Your consumer/clients will be looking towards your website to convey your product/ service voice and reputation. So if you’re looking for < a href="https://www.ayninfotech.com/web-development">Web Development company here are 15 factors you should go through. 1. What Are The Services You Offer? Most of the Web Development Companies in Pune offer more than one service which includes web content development, digital marketing, offline marketing and e-commerce solutions differing from your website. If the company is good in one aspect of service it doesn’t mean they would also be able to provide a good service for other requirements. You have to be critical in analyzing the company portfolio and whether its defining your goals and objective. 2. What Types of Clients Do You Prefer? Portfolio presented to you is important but you have to scrutinize difference between the portfolios. Whether the portfolio is for a company catering towards B2B or B2C. You have to understand the design/ development process of the web development company whether they cater towards B2B or B2C. Many web development company today have both types of client B2B and B2C but you have to lay down your resource requirement before you go ahead with Web Development. 3. Custom Designing or Templates For Web Designing? Custom designed templates would depend on the complexity of your business objective and what business goal you wish to achieve through your website. Many e-Commerce sites are made directly in custom templates as all of them have the same requirement in design. It would also depend on the cost of the website. 4. Competitor Analysis and Design Decision-Making Website development is being more unique but also understand the current market. Most of the web development companies forget a critical factor when developing a website is to do a competitor analysis. Having a web development company which is imperatively analyzing all the website factors before starting a Web Development will be one of the growth factors. Design decision making is critical to making the user experience intuitive and fun. 5. Costing Changes It’s important that you make it clear before you sign any contract that how many changes would be allowed in the website flow. Most companies make a mistake of not including the clause for website change which creates a difference in opinion. You should also clear the air about the cost of any change, a Web Development Company will have laid out the cost for any change in User Interface(UI) and User Experience(UX). Conclusion: It might be sometime before you get an answer for the above questions but at AYN we provide the easy solution for all doubts. One of the critical factors we understand that most clients today feel the need for a personalized solution for web development according to the different business objective. At AYN, we provide the best of web development and Digital Marketing. Blog References from https://bit.ly/2OtApxP

How you ever thought of how Twitter can be useful to grow your online presence and How can it be improved your SEO? Being top ranked on Google Search Engine Page is always a good thing. Twitter provides you an opportunity for your website, article, blog or even for your twitter profile to be ranked top by Google authority. With each passing day, a virtual world is taking over the real world and people are spending more and more of their time online. For a brand to be successful, it is vital to have a strong online visibility and formulate promotion campaigns that inculcate various practices related to Digital Marketing. Let’s now explore, with the following listed items, how to optimize your Twitter account. By doing so, it will in effect, boost your Google rankings. 1. Increase Tweet and Retweet volume Do your tweets get noticed? Are you getting enough user engagement on Twitter? It is very straightforward that for increasing tweet volume one must tweet. What to tweet and when to tweet is a different topic. But in my opinion, Google starts to pay attention when you reach up to 5,000 tweets. If this is the case, then you must do nothing but tweet a good content to your viewers. Tweeting must be consistent and that should attract viewers. 2. Keep Tweets Under 110 Characters Do you know that Shorter tweets with around 110 characters get 17% higher engagement? If you're using 140 characters while tweeting, then your followers have to edit your tweets before they retweet. It’s not cool, right? So it is better, you should limit your tweets to between 80–110 characters. 3. Tweet During Day Time If you are all unaware about Twittersphere then let me tell you that The Twitter-sphere is active during the 11-12 hours of daytime in your audience’s time zone. What Does It Mean? Between 8 am and 7 pm, your tweets will have a 30% higher interaction. So adjust your clock according to your audience time zone. The study says that most of the people be active on Social Media at weekends and trust me this engagement is higher than 17% as compared to weekdays. 4. Ask for retweets In this Digital Marketing era, Most of the people feel shy about asking for a retweet and believe me, less than 1% of brands have asked for retweets. Don’t you think this is a huge mistake? So always ask for and don’t feel shy, if you are getting one but caution do not bombard your audience with constant request to spread your message. 5. Use Hashtags Now, this is one of my favorite things to use while tweeting. Yes! Use hashtags when you highlight it you think is important because it doubles your engagement rate. Do not overuse hashtag, I would recommend you not to use more than two hashtags per tweet and stay tune with trending in order to get more engagement. So Do you have a clear idea of how to optimize Twitter account through Social Media strategy? Start executing these steps and let me know your opinions.

In this era of digitization, Digital Marketing plays an important role. Brands that throbbing to establish themselves in the market can be neighboring-door to various SEO companies globally that have the funds for a broad range of digital solutions, ranging from Website Development, iOS into the future payment, cloud computing, etc. With each passing daylight, the virtual world is taking greater than the precise world and people are spending more and more of their become archaic online. For a brand to be vigorous, it is upset to have a unquestionable online visibility and formulate auspices campaigns that inculcate various practices associated with digital marketing. There are several Web Design Companies in Pune and approximately it that have the funds for various services linked to website increase, creating and managing website content accompanied by added things. Some of these companies are with attributed by Google considering praise for making a website Adwords-to hand. There are sufficient options for people who are looking for web facilitate on payment company in Pune. Various large businesses and organizations have their in-habitat web augment teams. These teams can consist near to hundred web developers. They might follow some in the works to passable methods following Agile methodologies for website restructure. However, when it comes to smaller or mid-level organizations, they might without help have one web developer, who might be a remaining employee or a freelancer developer. There might be auxiliary assignments as neatly that might be for graphic designers or opinion systems technicians. For many, developing a website might be a collaborative effort of various departments rather than that of a specified department. The web developer specialization can be at odds into three kinds, i.e., front-end, back-end, and full-stack. The front-end developers manage the layout and visuals concerning a website; the back-end developers are concerned with the various functions related to a website. They also program a website’s functions for data collection. A qualitative feedback is achieved only when both, UI and UX are considered. If the user is satisfied with your product after using it, you become the ultimate choice for them. Any company providing web services is bound to make you feel comfortable to use their product/services. A Mobile App Development Company is the one who will always need to take care of these aspects in order to maintain their supremacy. When it comes to Web Design Company in Pune or elsewhere, generally the functions involve various diverse disciplines and skills associated to the production and maintenance of the website. There are rotate areas concerning designing of a website, which includes: websites graphic design, interface design, authoring, i.e., standardized code and proprietary software, fan experience design, and Search Engine Optimization. Several people generally outfit in teams and lid various aspects of the website designing process. There are some designers that cover all these aspects. The term website designing normally describes the design process that is connected to the front-end or the client sides design of a specific website, which includes writing mark taking place. In the broader context, Website Design in a enhancement overlaps website engineering subsequent to it comes to website loan. Website designers are recognized to be occurring to date practically the usability of the various website functions. In procedures, the designers role involves creating mark happening, furthermore, the dependence to be updated behind various website accessibility guidelines. Brands or companies looking to engage taking into account their customers in a bigger pretentiousness can do in be adjacent as soon as an SEO Company or web development company in Pune or elsewhere to be able to deposit their conversion rates and earn more profits. Blog References from http://bit.ly/2OeNmvd

As you can there is plenty of misinformation available online when it’s come to SEO. It has been seen that over a past year's everyone seem to be an‘SEO Expert’. At the time what happens they don’t know what information to trust. So you should test out what you read online before validating it as a good idea. So people out here, I am going to share with you all one of my favorite tips that I used to increase my organic traffic and as you all are aware of this fact that boosting organic traffic is a cost-effective way of Digital Marketing than anything else, so every business wish to do that, be it a small or large firm does not matter. Every business takes immense of efforts to boost organic traffic with the help of various Digital Marketing Services and trust me there are many free of cost ways that will work for you to make your job done and for that you just need to invest some time. 1. Focus On Users Not Search Engines Every Digital Marketer always keeps this in mind that users are human and ultimately they are the ones who are going to buy your service/product. So one must write the content which is informative, interesting so that user may stay on your site and often visit. Moreover, write the content for your blog, article or your site including proper keywords that they use to search for information. This keyword list can be easily attained by the use of an SEO Company in Pune. 2. Blogging Blogging is the most effective way to increase organic traffic of your site that is used to share information and own opinions in various ways. Blogging is nothing but an online journal or diary to write-ups your thoughts in the form of information that is useful. It can also be useful to establish a strong connection between audiences to make you stand out from a big crowd. 3. Use of Long Tail Keyword Do you know that keyword is a basic mandatory term when it comes to Search Engine Optimization, SEO? Many Digital Marketing Services recently making use of long tail keywords or phrases that are considered to be longer or more than 3 words. Example of long tail keyword- Typical keyword- Chocolate cake Long tail keyword- Web Development Company in Pune, for Need Website Development As you have instance above, the second instance is more effective, more targeted and better click-throughs. 4. Unique Content Providing not only unique but also quality and interesting content is one of the major aspects of SEO so write and publish exclusive content every now and then to make user stay longer on your website. Make use of various thoughts, experiences, opinions, blog post and articles in your content so that there might be chances of getting a better organic traffic to your website. 5. Social Media Usage Social Media plays a very important role in achieving a good search result. For every business, it is essential to have an online presence on social media like Facebook, Twitter, and LinkedIn, etc. It is one of a prominent activity due to which people get to know that you have a strong online presence in a digital platform so one must try hard to increase online Social Media Audiences in order to gain organic traffic to your site. So for that, you just need to write unique and quality content so that people can able to share with others.

If visitors search for Web Design, Web Development, Digital Marketing, SEO, or Software Development Company in Pune. So, your website is well designed and developed and its place on top of search results where audience visits there and go to your website to knows about you. These things clear that your business is related to the audience or not they can trust you by knowing your business. These make the audience to take the decision whether to select you or leave. Here, some points that make you sure to earn your audience’s trust and reliability. 1. Properly Designed Website with perfect layout If your website is developed and design in well-mannered to attracts audience mind then it can help you to win audience trust and loyalty. If website not properly designed and developed your visitors move out from there and won’t show their interest to your business. The maximum audience wants sensible and quality website to divert visitors mind to read your business and can help your opportunities to increase audience to your website. A website should be responsive and mobile-friendly to get an extreme reputation. A mobile responsive website varies to the screen size, resolution and device it looks visitors viewed perfectly in all devices like mobile phone, tablet, or desktop with different screen sizes. Make it easy and simple for your visitors to browse your website by using easy and simple steering, attractive fonts and color looks, motivating photographs, and suitable space. 2. Be Transparent & Helpful To build trust and gain loyalty from your audience you have to make transparency in Web Development. Invent eco-friendly, simple and easy to use web design order to build trust and gain loyalty from your audience, you’ll need to express proficiency and sincerity. Demonstrate your audience that you are a trusted company in Pune or any country by being correct to your intentions and benefits. In website, your about us page is a company’s information page to share information on what your company work for, when it established, how are your employees, how much satisfied clients, what reviews you gain, what you are offering, how you work, and why you are different form of your other competitors. If you have an e-commerce website, or web design company make assured that your product descriptions and images should be frank, accurate, and useful to your audience. Be clear with whatever your cancellation or return policies are. Making a sensible, knowledgeable, and helpful blog posts it is also a good way to involve your audience mind. Customers attract your website by viewing a best and valuable content and shows their interest in your website. if you deliver them with helpful content resources, and answers to frequently asked questions, and blog posting that will surely help them to solve their issues. You can also share your blogs on social networks, facebook, google+, Linkedin, twitter, etc. to increase share and comments. 3. Use infographics for audience understanding In order to make your audience to understand what’s your business and how it works, you need to provide relates examples of your work with its results. Developing a case strategy is a bright way to promote your products and services, with positive response they have produced for your customers. For better results perform SEO, social networking, SMO, Social Media, Digital Marketing for our website. 4. Use SEO, SEM, Digital Marketing, Reviews & Testimonials Including testimonial or review page on your website, it will show that your business is trustworthy. People often trust in reviews to choose a business. They want that people are satisfied with their products and services or not reviews is the most important part to engage the audience. You should have an alert to reply to customer reviews to better business response whether they are positive, or negative. Co-operating with the audience can also divert a negative review or experience into a positive one. It shows that your business really has ambitions to provide customer satisfaction. Takeaway Builds a trust with your audience and visitors starts earlier you ever come into contact with them. Through fabulous and best website design & content, Share your work, performance, results, and awards to be as transparent and honest with your audience, and trust will soon follow. Blog References from https://www.ayninfotech.com/web-design-strategies