Stephen Mills

Video marketing is really ‘in’ these days. And you don’t need to take my word for it. Just reach for your smartphone, and load up your Facebook feed. I’m pretty sure that the first thing you’ll see is a short video. This could either be geared towards promoting a particular brand. Or a vlog, which is still promotional; but only in a very subtle way. Facebook’s video marketing popularity stems from the fact that people nowadays don’t have time. Because of their busy schedules, they suffer from a severe attention deficit. Just last week, I saw a brilliant Spectrum internet Plans advert on my feed. And I couldn’t help but marvel at how it managed to get its message across. Without making me want to scroll down, or put my cell phone on standby. Which is exactly the effect that you hope to achieve – from the brands’ perspective. Keep the customer hooked, and unwilling to sidetrack! Facebook Video Marketing Tips You Need to Work With Since the importance of Facebook video marketing is pretty much a given, it makes sense for businesses to cash-in on it. Many marketers actually believe that long-form articles and promotional blogs will soon go out of fashion. Because people, being so addicted to multimedia streams, will simply not be interested in bothering with them. Even if they have the resource of adequate time at their disposal. I reckon that this would be a scary future for all content writers. So this may be another reason why you may want to start investing in video marketing tactics today. And like all pursuits, it’s better to begin early. Because in this way, you’ll be able to refine your approach later on – and come up with better productions. To produce highly converting short marketing videos on Facebook, you need to: Invest in High-Quality Digital Cameras Use Simple & Easy-to-Read Captions Follow the Question/Answer Approach Refrain from Going Beyond the 1 Minute Limit Use an Appropriate Messaging Tone I’ve briefly elaborated on each of these tips below. Work with a Quality Video Recorder The consumer market nowadays is absolutely flooded with all kinds of video recording devices. These range from your basic digital cameras to your high-end 4k camcorders. And spending money on one (or more) of these nifty gadgets makes a whole lot of sense. Because when you invest in quality, you get quality. Which is very apparent in the videos you make. During the video editing process, your production’s video resolution can fall. This is a natural consequence of attachments hooked onto the production. So it is very important to start with some decent input. Use Simple Captions When writing phrases & complete sentences for any type of advert, it’s a good idea to stick to simple language. Of the kind that people normally speak, and which allows the target audience to relate. If you stick to formal diction, there’s a very good chance of you putting your customers off. Building a ‘comfortable level of acceptance’ is key here. Another important point to remember is to keep your phrases short. When people look towards an ad, they’re not in the mood to read. Or think too much. And so it’s better not to disappoint them with the requirement for first undergoing some mental exercise. Follow the Question/Answer Approach A popular social media influencer recently tweeted about the importance of following the infamous ‘Question/Answer’ approach. This marketing tactic, in a nutshell, is based around our everyday practice of making conversation. Or dialog, to be more precise. When you’re engaged in a dialog, you either: Answer a question asked by the other person Respond to a statement that requires your input Many modern-day marketers say that you need to take inspiration from this real-life format. And improvise accordingly. Don’t Go Beyond the One Minute Limit Whatever you do, don’t go beyond the 1-minute limit. If you do, know that you have committed a big violation of consumer trust! And I don’t mean this in a light way. But with caution. The reason goes back to the point that I’ve already discussed at length within this blog. It all has to do with the short attention spans of audiences’ nowadays. You need to remember that you’re making a short marketing video. And not a seminar presentation. There’s a big difference between the two! Use an Appropriate Language/Voice Tone One that fully connects with your brand persona. Or the promotional message that you’re trying to give. By way of a good example, you should go check out the Spectrum Triple Play advert. Accessible from the ISP’s YouTube channel, it showcases an expert level of graphics work. Along with a lot of emphasis on the text – which seamlessly leads the customer to the conversion stage. Something that every brand aims for; though few succeed.

In today’s economically unforgiving and fast-paced world, everyone seems to be in need of making a few extra wads of cash every now then. The ever-increasing costs of modern-day living see to it that very few people are able to get by on their monthly expenditures through a single source of monetary income. This situation, subsequently, calls for a radical intervention – one which can be mediated through the services of such ISP provisions as the Frontier online deals subscription. By connecting with a number of online employment platforms (some of which will be briefly referenced in this post), all individuals equipped with a reliable internet connection can become enabled to supplement their fixed-term paychecks with unprecedented ease. Acquiring Suitable Jobs – and Money – through the Internet The Internet, in addition to equipping its users with a wealth of informative and entertaining content, also provides them with many novel means to connect intimately with each other. These in-person virtual linkages can readily cater to the employer-worker, contractor-skilled laborer types of transactional relationships – thereby substantially facilitating any ‘work from home’ exchanges. Skilled professionals, in particular, can engage in multiple ‘freelancing’ engagements through the online employment route; and make good on any savings/retirement initiatives that they may want to pursue. Many industrious workers with elaborate work-experience profiles choose to attract paying contractors to themselves, rather than making them cognizant of their availability through direct employment requests. But this course is mostly followed by some of the more seasoned professionals in their respective fields; with novice workers normally seen to be making do with the exact opposite outreach route. Where I Factor (personally) into this Equation… As a young learner with profound college debt issues, I was once forced (during my academically trying ‘days of yore’) to resort to a number of online freelancing positions to make ends meet. With my morning classes always looming – on a prioritized footing – at the very forefront of my day-to-day conscience, I could only manage to take up a variety of remote writing opportunities (then) to keep my net cash flow healthy. Full-time work obligations, as you may reckon, remained an unpractical option for me for the greater bulk of this personally-formative yet challenging time period. But the overall experience of working religiously in this ad-hoc capacity, as I consider the matter with the benefit of hindsight today, caused me to come to terms with the fact that a skilled committed worker always has some hope to subsist on. The caveat to this observation, of course, is that he/she should be sufficiently willing to make some employment-specific public inquiries over the internet, as well as with other people. The Top 3 e-Methods for Earning Currency TODAY! In this blog, I’ve listed 3 of the best (and easiest) ways in which you can make money over the internet in the year 2018 – based on my understandings of developing labor market trends, and the telling lessons I learned from my own lived experience. So if you’re good at something, why not monetize it – and gain the opportunity to work your skills-set in the process! 1. Take ‘0 Risks’ through the Matched Betting approach The contemporary internet is rife with hundreds of betting sites which allow their users to participate, through novel ‘betting exchanges’, in voting both for and against a particular bet. These adrenaline-charged guessing sessions can be entered into freely by anyone, and don’t incur any taxation fees to bog down a player’s net earnings (attained at the end of the process). A single player can open up multiple accounts on different betting platforms, and pool his/her savings once the daily guessing sessions (on each site) conclude. Following this stratagem, it is not uncommon for exchange participants to win up to $200 from the simple convenience of their home computers. In the U.S at present, online matched betting (commonly referred to as ‘Sports Betting’) is legally permissible only in the four states of Delaware, Nevada, Oregon and Montana. Popular betting platforms include Bovada, Bookmaker and Matched Betting Oz – among some other international sites. 2. Fill Out Some Online Surveys Many companies prefer to conduct detailed public research sessions to gauge current consumer-interest levels in their incumbent product/service lines. These probing inquiries can also include questionnaires aimed at unearthing certain abstract cultural cues, pertaining to the thoughts, ideas and actionable impulses/motivations of a particular demographic base. The data collected is subsequently used for tailoring company product portfolios in line with the popular market-demand profile, as well as in designing adequate government policies. A great number of online survey sites, where these questionnaires are regularly posted for popular engagement, fortunately also offer modest amounts of currency to their answering participants. This paid allotment is normally given in exchange for the time that users spend in actively filling out the forms communicated to them by the hosting agency. Another paying consideration pertains to the degree of thorough attention that some participants may bring to the endeavor (and which is reflected in their responses). Popular internet survey platforms include Toluna, MySurvey, YouGov, and Opinion Outpost; among many others which may be accessed freely. 3. Get Paid for Simply Surfing the Web Nowadays, there aren’t many people who don’t know how to conduct a simple web search on the internet. Surfing, as the practice is commonly referred to in both technical and social circles, constitutes the everyday exercise of internet users engaging with their web browsers (on all manner of connected devices) to find answers to their everyday queries. Some websites, with Qmee at the forefront of the list, actually pay searchers in cash for scrolling through their (and partner platform) content – and answering any research-based questioners that may come in the way. By spending copious amounts of time every on these web channels, individual surfers can aggregate their savings, and come up with a big sum of revenue at the end of their timed sessions. If you’re interested in probing deeper into this topic, consider subscribing to a Frontier TV – and with the offering of the Frontier channel guide, watch the many documentaries pertaining to money-making and revenue generation accessible on the service’s On Demand catalog.