Subhodip Das is a proficient content writer and entrepreneur who has dared to follow his passion and... View More
Subhodip Das
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Hello! For nouveau business who has recently availed a content marketing company for website promotion, it is natural that you know the procedure to measure your content marketing ROI.
However, most beginner brands aren’t even sure of what a successful content marketing programme looks like. In fact, according to statistics by Content Marketing Institute, almost 30% of B2B marketers do not have any clue about marketing programmes. Further, 29% have wrong information, thinking the method to be complicated.
Nevertheless, with the right procedure, checking content generation ROI is as simple as tracking conversion rates. Now, before getting into the steps, here is a short note on ROI –
ROI or return on investments is a performance measure that helps in evaluating the efficiency of an investment. For measuring content marketing ROI, all businesses require is Google analytics. So let’s get started –
Step 1: Check reverse goal path info
First, go to Google Analytics dashboard, and set the date range for a year. Following that go to conversion and click on goals and then reverse goal path, following that, add a filter for example /article”, to only track your article posts.
Sort by goal completions of finding which posts have generated the most amounts of conversions, downloading it before moving to step 2.
Step 2: Download page-view information
This is especially beneficial if you’ve hired a new content writing company and wanted to measure the ROI its writings generate. So, click on content and then go to site content and all pages.
Consequent to that, the filter according to your needs, whether it’s blogging”, or website content writing”, download the results in a spreadsheet and enter it.
Step 3: Find your conversion rate!
Using the spreadsheet, divide the data of the conversion column with the data entered in the unique page views, this will give you the conversion rate as per filter added. Using this information, you can find out which article or post of yours gained a maximum conversion.
Depending on this, you can ask your content writing company, the type of posts to focus on, and so on, and find ways to build your ROI.
Step 4: Calculating Return on Investment!
Lastly, add another column to your existing spreadsheet, and multiply the number of subscribers by your conversion rate, as calculated in the previous step.
Viola! Now you have the significant profit generated via each content; it’s time to calculate your content marketing ROI. Add the amount of cost created for an article (creation, link building, and promotion) and subtract the profit calculated.
You now have the exact ROI, to determine if the content marketing agency you hired is worth the investment or not.
Nevertheless, if you wish to look for a less time-consuming option for measuring ROI, use tools like Cyfe to set up a web analytics dashboard. Use this to add the following -
• Traffic
• Conversion rates
• Leads
• Revenue
There you go, with both these options at your hand, measure your ROI in an easy-to-decipher and straightforward way. Now, keep track of profits and use your resources efficiently.
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Subhodip Das
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According to a survey conducted by Pew Research Centre, the growth of internet users in the USA has jumped from 76% in 2010 to 90% in 2019. Furthermore, nowadays, nine out of ten US adults are using the internet regularly.
This steep rise in internet usage has presented an opportunity for businesses to use various digital platforms to reach out to more potential customers. In order to do so, companies are taking the help of digital marketing and content writing agency in USA.
Significance of content marketing
In the bid to capture this new found market place, companies are prioritising content marketing. They are producing authentic and purposeful content to help their potential customers as well as retaining their existing ones. According to Bain & Company’s current report, such content can help a company to register a 5% growth in overall customer retention.
Furthermore, the State of Inbound report has mentioned that 53% of marketers are putting their efforts to improve their content marketing strategies. Additionally, they are allocating 29% of their marketing budget for this purpose.
Apart from that, Content Marketing Institute’s annual report of 2019 has stated that 64% of B2B marketers and 69% of B2C marketers are ramping up their content marketing efforts to beat the competitions.
The marketplace of the internet is very competitive and established businesses as well as start-ups are coming up with new strategies and contents to increase their reach. Thus, the need for a capable content writing agency in USA is on the rise.
How a pro-rated company train its writers
There are numerous copywriting agencies in the market. However, not everyone can deliver you the expected result. Therefore, you need the help of a potent content writing company that has a team of well-trained writers.
Every leading content writing agency in USA has a team of well trained and well-equipped writers. Here are some tips that content writing companies follow to train their writers –
Subject and client briefing
Whenever a content writing company in USA receives a new project, the team leaders and other senior writers provide a brief to the other writers. This brief includes details about the client and the kind of output they are looking for. This helps writers to understand the subject and allow them to write better.
Regular SEO training
Leading content writing agency, regularly update their writers about the recent SEO trends. It helps the writer in producing content which is SEO-optimised and boosts a client’s SERP significantly.
Search engine guidelines
Content writing companies train their writers to follow the instructions of various search engines to generate better content.
Acquainted them with new technologies
Voice search optimised content has a massive demand in the current market. Leading content writing companies are training their writers to become familiar with this technology. Thus, they can produce such content as per client’s demand.
According to McKinsey and Company, content marketing plays a crucial role in today’s market. Engaging and purposeful contents are generating more revenues and expanding a company’s new reach. Unlike traditional marketing techniques, this is a cost-effective method and has a better ROI. Thus, use the power of content marketing to get ahead in this digital race.
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Subhodip Das
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A pile of business ideas stocking up the Mumbai market has contributed to making it a city of dreams. Be it high-end fashion boutiques or IT enterprises, no industry today is untouched by digital marketing practices. Understandably, the demand for quality content is on the rise and businesses require contacting content writing company in Mumbai.
However, companies may not always have the time, money, or resource to get these writing jobs done by their employees. Hence, outsourcing comes into the picture.
What is Content Outsourcing?
In the case of content outsourcing, a company hires or contact other content writing company in India to acquire their writing services. In many cases, the company fails to develop a team for the job or may find it more expensive. Instead, they hire professional writing agencies which can provide them quality content within the deadline.
However, you must be careful while choosing a leading company and consider a few factors before making the decision.
Choosing an Outsourcing Company
Several things are up for consideration when it comes to choosing a content writing agency in Mumbai, from where you want to outsource the content writing job.
• Company accreditations and recognitions
It is always best to contact a content writing company in Mumbai, which is renowned and have accumulated concerning accreditation and certifications. This reduces the risk factor, thereby improving security and reliability.
• Client testimony, reviews, and retention rate
Since clients are the ultimate deciding factors, having a look into the client reviews and testimony will help you decide. You can look for the client reviews and testimonies before deciding whether to choose them or not. Further, companies having a high client retention rate can be a prospective choice.
• Quality content and development process
Companies offering quality content writing services in Mumbai are a preferable option for outsourcing. A company can provide them with the requirement and be assured that the content received will be of top-notch quality.
• SEO-friendly content
Almost all web content written nowadays are with the mindset to get their pages rank in search engine. Therefore, businesses adopt various SEO techniques and adhere to several SEO trends. Hence, it becomes vital to hire an agency which is up to date with these SEO trends and write content as per updates.
Moreover, businesses nowadays focus on voice search optimized content to target the voice search queries made by smart speakers and virtual assistants.
• Timely delivery
Choosing a company for outsourcing content can be a difficult task. Therefore, you need to consider multiple factors before deciding which one to choose. One of the critical factors to consider is the timely delivery of projects. You need to see if the company has a record for timely delivery of projects or not. This will help you estimate if your projects will be delivered on time or not.
Further, companies offering such copywriting services need to make sure they have access to various tools which help develop quality content.
Businesses considering these pointers will be able to choose the best content writing company in Mumbai and acquire their services. This will ensure seamless business process and improve the productivity of your organisation.
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Subhodip Das
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Content writing has emerged as one of the best techniques to enhance brand presence online. It also helps to convert readers into customers. Also, quality content helps to build a healthy relationship with potential customers. Hence, you must choose an agency that offers the best content writing services in Abu Dhabi to help you to grow your business.
The steps to find the best content writing company according to your needs are mentioned below -
Step 1: Shortlist the companies
Before you hire a content writing agency, collect data regarding such agencies and grab an idea about their best marketings strategies. There should be enough information regarding such agencies on the internet. You can also visit the website of the agencies to check the quality of their content. You will also get an idea about them with the testimonials from the previous clients. Additionally, you can also see the reviews on such agencies to have a clearer picture.
Step 2: Discuss your goals
After you shortlist the agencies providing content writing services Ras Al Khaimah, you must have a proper meeting with them to discuss your marketing strategy. You can explain the products or services you offer to analyse that if their capabilities meet with your requirements. Also, you must refrain from selecting an agency that does not have a clear idea about the field you operate it.
Step 3: Get an idea from their existing projects
When you select an agency offering content writing services in Abu Dhabi, make sure that you check their current projects. It will provide you with a clear idea regarding how they operate and where their speciality lies. Also, you can ask for free samples of their work to test if they match your requirements.
Step 4: Analyse their speciality
Every content writing agency has some specialisation about them. Some may have expertise in informative content, while some may have sound knowledge in creating informal blogs. It is very crucial for you to select an agency that provides specific content according to your needs.
Step 5: Check the quality of their content
Quality should be the primary aspect that you look for when you hire content writing agencies. Enhanced content can help to rank your website along by engaging more audience. You should be very particular about this matter and select an agency, which conducts proper research along with developing content.
Step 6: Check if they provide SEO friendly content
Search Engine Optimisation is very crucial for any brand to increase their client base. You are more likely to gain more customers if your website ranks higher on the search results page. While hiring an agency to provide content, you should be aware that they provide SEO optimized content. Not only will this help you rank your website higher on the search results page, but it will also increase the credibility of your brand in the market.
With these points mentioned above, you should be able to select an agency offering content writing services Ras Al Khaimah. Make sure that you already have a marketing strategy in action to ensure proper implementation.
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Subhodip Das
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Writing good content is an acquired skill to be cherished and demands respect. Whether you plan on take blogging as a career or opt for freelance projects in your spare time, a professional content writing training in Kolkata is essential.
Living in the information age, good quality content is needed in almost every industry. Right from books, magazines, mass media or web portals – content is the ‘knight in shining armour’ in all of these fields or even more. Thus, content writing training Kolkata is an absolute necessity to kickstart a bright career.
It is often said – “Content is king”, and professional content writing training in Kolkata. is in high demand. These courses are crucial for becoming an expert content writer. For this, a content writer needs to master the process of writing and deliver precisely what clients want.
What does content writing training Kolkata aim to achieve?
The job oriented content writing training in Kolkata aims to –
• Train writing professionals that can cater to the business requirements of a variety of industries.
• Introduce article-writing and blogging course in Kolkata.
• Teach content writers to upgrade their skills in the article or blog writing and many more.
• Train aspiring writers who want to take up writing as their full-time profession.
• Introduce and teach copywriting courses in Kolkata.
• Hire freelance writers who intend to learn more and get further job opportunities.
So if you are likely to join content writing classes near me, you can consider joining agencies like Das Writing Services Pvt. Ltd.
They are among the best content training institutes in Kolkata. With over 8 years of experience and skilled trainers are experts tutoring you and providing you with valuable insights – that prove invaluable in the future. They also offer content writing classroom training with in-hand experience. The team of senior writers and editors will train you.
For enrolling into one of the best content training institutes in Kolkata, you need to enter your name, email ID, contact number and educational details in the job portals. After receiving a mail from the responder, you can proceed with the necessary steps.
What is included in content writing training courses?
For any job oriented content writing training in Kolkata, the courses covered are –
a) Orientation – This course gears you up for the course of content writing training Kolkata.
b) Essentials of writing – It will teach the basics of learning until you reach the advanced stage.
c) Writing techniques – This course from content writing training institutes in Kolkata will teach you how to write effectively with proper keyword usage.
d) Publishing the work – It covers the essentials after writing content. All leading content writing training institutes in Kolkata teaches interns courses on proofreading, editing and publishing a finished content.
After completing advanced content writing courses, writers will experience proficiency in content writing. Besides, they will possess the ability to research thoroughly and write effectively with proper keyword integration.
Thus, joining a course in job oriented content writing training in Kolkata will be of immense use. It not only prepares you to take on the content development market but also ladders your learning curve to a significant extent.
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Now when you start a business, it is important to ensure that your business gets the best response in the market and the audience is actually interested in buying your product or service. Now a question arises as to how you should go about expanding your business online in the market and what might be the reaction of the audience towards your product or service.
This hugely depends upon what tactics you apply to enhance your online business presence and what tactics are needed to be applied for proceeding with the same.
So here are some methods which might help you to enhance your business online:
• Creating a website
When you start a business, it is important that you create a website of your own to boost up your business and maintain it. In the website you must include as to what kind of services your business ought to provide and mention the benefits that the audience might actually get from using your service.
• Promotion through social media
Now to promote your business you need to connect on all social media platforms and let people know about the kind of service that your business can provide.
• Target your audience
Before proceeding with any online business venture it is very important that you target your audience as to which segment of the population is suitable with using or getting in touch with your product or service.
• Get in touch with the best content marketing company
To expand your business greatly it is important that you get in touch with the best content marketing agency. which will help boost the sale of your products by the best Search Engine Optimization methods (SEOs), which will help rank your service as a top service in the market will boost your sales all the more. To go about this you must seek the best content marketing company in India which will help increase your sales.
There are other ways too to enhance your online business presence which will help your online business venture to seek maximum trafficking and at the same time ensure that you as a businessperson seek maximum profit from the ventures by boosting up your business through the content marketing agencies best suited to serve this purpose.
• Guest-Blogging might prove to be beneficial
Guest blogs helps enhance business greatly online through various tactics necessary to boost online business and at the same time ensures that it gains maximum trafficking by allowing consumers to take action to get in touch with your service. Guest blogs should be very simple and precise and convey the message in a very tactful way to the audience.
Content providing services are there for you anywhere and everywhere
Not only content writing agencies of India but also, content writing services USA caters to the best service possible to enhance the sale of your product or service.
To conclude, for this matter all you have to do is give all the details necessary to the content providing companies and the rest is done by them to enhance your online business presence that would sky-rocket your business reach.
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Subhodip Das
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As per an international report, 65% of businesses in the UAE find it difficult to meet the increasing market demand for content. It brings to focus the need for content writing in the UAE. While there’s no doubt that businesses in the Emirates are flourishing at a growing rate, it could have reaped higher dividends with the help of content writing services Ajman.
With online marketing witnessing an enormous change, content writing emerges as the bigger player. Much of this change is propelled by high-quality content that increases business visibility while creating brand awareness. Well, these benefits are no more limited to the fringes and are penetrating deep into the UAE market. Let’s look at some of the over-reaching benefits that businesses in the Middle East can have through content writing.
Top 7 benefits of content writing for businesses in the UAE:
i. A high rate of conversion :
One of the most widely recognized benefits of content marketing services Al Ain is that it drives conversion in the long run. Research results have shown that businesses that have hired a content writing agency have generated conversions as much as 6 times higher than those who didn’t.
Hence, investing your resources in hiring a content writing agency does pay off over time due to better conversion.
ii. Increased traffic to the website:
A content writing agency offers consistency in publishing blogs, articles and content in different formats to various platforms. Partnering with such an agency ensures you get the benefit of publishing quality content.
As per stats, websites that post content frequently receive traffic some 3.5 times more than those that don’t. Businesses in the UAE can also boost their web traffic with the help of content writing services Ajman.
iii. Effective access to the target audience
While the UAE has a high GDP, courtesy successful businesses; they can look forward to further increase it by reaching out to target audience outside the Middle East. A lot of potential remains to be tapped as content marketing services Al Ain are approaching maturity.
iv. Greater engagement with the brand:
One cannot deny that there’s a chunk of customers out there who can become a perfect fit for your products or services. If they have access to the right information about what you have to offer, possibilities are they will love to engage with your brand.
While places like Dubai, Al Ain, Ajman, etc. are on their list of luxury places, they may be completely unaware of your business. You can make them aware of your brand and create engagement with the help of content marketing services Al Ain.
v. Higher SERP rankings
The best content writing agencies come with expertise in SEO optimization that solely aims to take you high on the SERPs. A high SERP ranking means more visibility to your target audience with a whole lot of other benefits that come with it.
Your business can make the most of these content writing services Ajman and get an edge before a growing surge of competition takes over the online market.
So, make a plan and find out the best content writing agency to make the most of online marketing. Better yet, reach out to the right one, and they will create a strategy that guarantees success!
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Subhodip Das
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Getting to earn while following one’s passion is a dream come true. Blogging is one of those avenues wherein people can step on both boats at a time. What’s more, they do not run the risk of capsizing either.
However, monetising on online blogging requires a certain amount of strategy. Successful bloggers do not turn up overnight.
What must beginners keep in mind before starting a blog?
The success rate of a blog depends entirely on the traffic that visits it. Traffic, in turn, depends on, how engaging the content is.
Therefore for online blogging to be successful, bloggers must also aim for traffic improvement by:
Creating content that is easy on the eyes.
Posting actively on social media.
Incorporating valid and relevant links.
Including guest posts.
Can a blog earn only by posting content?
No, posting content isn’t an earning avenue for a blog. However, there are a few ways in which blogs can earn:
Google AdSense
This refers to an advertising strategy that is arguably the easiest way for bloggers to begin monetizing their sites. After bloggers or a content marketing agency install the ad code, ad sense spiders scan the site to see what it is about. These spiders then display ads according to the keywords used in the blog post.
Affiliate marketing
Affiliate marketing is an age-old form of content marketing. Website content writing jobs have great potential for earning via this scheme.
This form of content marketing bases itself on the age-old idea of word-of-mouth referrals. In here, a blogger refers someone to buy a product based on his/her recommendation. Bloggers receive a commission on the number of conversions that their recommendations have.
Advertising
Advertising is yet another resort for bloggers to earn money, particularly in cases where they look for better receiving options.
Bloggers might earn from:
i. Impression based ads:
These ads pay bloggers on the number times they appear on the screen. A few examples of Impression based ads are FastClick, and TribalFusion.
ii. Sponsored Posts:
Sponsored posts are also called native advertising. These posts mention specific content that is in line with the natural content of a blog. Payments for sponsored posts are affected by:
Monthly traffic.
Audience reach.
Backlinks.
Social media influence.
Payments for sponsored posts can vary a great deal. Further such payments can sum to a fairly high amount. Potential advertisers might approach bloggers having an established audience. Or, bloggers might contact these advertisers directly as well.
iii. Text link advertising:
Text-link advertising involves linking a text piece on a site, to another page on a different website. They appear in the footer column of a webpage. And they serve to increase a brand’s awareness in its target market.
A few tools for website advertising are as follows:
Infolinks.
LinkWorth.
PulsePoint.
BuySellAds.
Media.net.
Other ways of making money include the usage of Amazon Associates.
Bloggers must focus on diversifying their income sources. This, in turn, involves paying attention to various areas. Once, bloggers have a thorough understanding of these essentials; online blogging becomes a tremendous earning source.
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