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Premjith B P K
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Dubai, being the Middle East's business capital, attracts a slew of new enterprises every day. Hundreds of thousands of new businesses spring up every year on Google, yet many of them eventually close down. Poor marketing practices are widely regarded as the primary cause of business closures. If that's the case, what makes a lot of businesses in Dubai successful? Good marketing tactics, particularly digital marketing strategies, are, of course, the latest buzzword in the corporate world.
Developing a proper digital marketing plan is one of the fundamental components of your digital marketing, whether you are a well-established big corporate corporation or a start-up with little budget. Don't anticipate the same strategy to work for all businesses when it comes to developing a strategy. Before you finalize your ideas, you must pay great attention to your competition as well as potential clients.
While big firms and businesses don't always need to spend a lot of money or have a lot of options to market their brand, startups and small businesses still need to adopt effective methods to enhance their business and get the best return on investment. Unlike traditional marketing methods, most businesses are now opting for low-cost digital marketing services that provide a better business or potential audience to help them grow. In situations where you are struggling to move your business ahead or increase sales, a digital marketing agency in Dubai can help you in a big way.
1. Content Marketing is Important
Digital marketing organizations use content marketing as one of their most effective marketing methods to help businesses promote themselves. By marketing the content, you are presenting facts and relevant data about your business on your website so that people can quickly recognise who you are and what services you offer. This improves your product or service's reach and builds trust in your brand. The things you post on your website about your company will be shared by people if it's quality content, which in turn will increase your brand's worth. You may simply persuade individuals to choose your business by indirectly sharing information about it and providing solutions to the difficulties that clients are looking for.
2. Use Display Advertising to Attract Target Audience
Unlike Search Ads, Display Advertising, also known as Display ads, appears for those who aren't looking for their product or service. It is a type of Google Ads that gives you the option of using banners and video ads to market your business on different websites that use Google Ads. Likewise, you can promote your business on multiple websites with Display Ads. The main advantages are that Google Display Ads are a cost-effective advertising alternative, especially for startups, and that payment for these Ads can be made through a single channel, allowing you to manage all of your Ads operations from a single location.
3. SEO to Improve Search Ranking
Another digital marketing method extensively used by modern organizations is SEO or search engine optimization. SEO ensures that your website is visible to your potential audience when they search the internet for similar business solutions. As everyone in a city like Dubai would be using the internet regularly, they choose Google as the best option for finding the service or solution they want. If you believe that SEO is a low-cost or quick solution, you are mistaken. Investing some money in solid SEO methods to ensure that your website appears at the top of search engine results, beating out your competitors, is a must. Reputable and professional SEO Dubai services would almost surely place your website in the top few Google results, increasing its visibility to potential customers.
4. Create a Website that Appeals to your Customers
Whatever digital marketing methods you choose, your potential clients will eventually visit your company's site to know more about you and assess your reputation. This is the one spot where you may persuade website visitors to become long-term customers. Keep in mind that a website is an initial stage in your digital marketing strategy, so don't skimp here. There are numerous ready-made and low-cost website building options accessible on the market. However, considering the significance of digital marketing in the years ahead, I would advocate a custom-built website that is tailored to your specific business objectives. A crucial part of website building is that it should complement your digital marketing tactics. If you want to concentrate on blogging to attract website visitors, for example, you need to create an appealing blog.
5. Target Potential Clients Through Search Advertising
Search Advertising is a type of paid marketing solution that is often advised by digital marketing firms for showcasing your company on Google through Ads to people searching for the products or services you provide. People are more likely to click on sponsored Ads before scrolling down to check the organic results because they appear above the organic listings on Google search results. Given the digital capabilities of UAE businesses, the majority of Dubai businesses today like to be on Google Search Ads. Startups, in particular, see Google Ads as a viable tool for expanding their firm.
6. Reach a Wider Audience Through Social Media Marketing
Social media marketing in Dubai is one of the most widely used marketing strategies, with practically everyone using it to reach a large audience in a short amount of time. However, how well you use this platform is critical, because simply posting a picture or video connected to your company on your social media accounts may not be enough to attract new clients. To do so, you will need to discover a seasoned social media marketing firm in Dubai that can assist even small businesses in gaining traction through successful social media campaigns. They can assist you in reaching out to more potential clients via various social media sites.
7. Improve ROI with Retargeting
You may have seen advertisements for things you searched for on eCommerce websites such as Flipkart or Amazon on various websites. Have you ever considered how these advertisements appear on the websites you visit? This is referred to as 'Remarketing.' Remarketing is a type of digital marketing tactic that is used to sell various items or services to consumers who have previously expressed interest in similar products or services. However, some level of technical competence is required to build up a successful remarketing campaign. If you have a firm in Dubai, a competent digital marketing agency will be more useful in obtaining remarketing services.
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Premjith B P K
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When the whole world is turning to digital, having a website for your business is more important than ever. A website helps you be available 24x7 before your customers. At the same time, your competitors are also making their website more attractive and user-friendly - thus you need the best website to be on top. This is where the importance of web development services in Dubai arises.
Hiring a web design company in Dubai can help you create a strong online presence and thereby boost sales. Let’s look into the major benefits of web design and development for your business in Dubai.
Provide the Best Content on Your Website
As you know, making a customer buy stuff without direct interaction is not so easy. That is why you need powerful content on your website. The content should have all the aspects to educate a customer and persuade them to make a purchase. Therefore, tons of text on your site won’t do the job.
A professional web designer can help you spice up your website by including the right media and design that engage your audience. The experts at the agency know the secret ingredients to make your website powerful. Additionally, agencies also provide SEO services to boost up your online presence.
Improve User Engagement
As we saw earlier, almost all businesses have an online presence now, especially after Covid-19. Therefore, it is important to engage your audience with great content to stand out from the crowd. People will be only interested in associating with a brand that provides a decent user experience.
Experienced web developers can create interactive websites that answer all the queries of your customer, making their buying journey easier. These developers will be on top of the latest web development trends so that you can be assured of providing the best to your audience.
Make your Website Easy to Navigate
To make your website successful, it is crucial that your user visitors have the best experience - they should at least be able to navigate through your website effortlessly. A good web design agency can help you achieve this. Agencies have teams of expert developers who use the best web development frameworks to create the most effective user experience design.
Another important thing is the loading speed of your website. No customer would want to use a website that is very slow to load. After all, there is so much competition, and they will skip to another website in a matter of seconds. Professional agencies will help you with this too. Experienced developers will eliminate and solve bugs that lags your website, and optimize it for maximum performance.
Enhance Your Brand Identity
In this highly competitive world, it is important that your brand stands out. Again, professional developers can help to enhance your brand identity. Your customers do not want to browse through an average website when other businesses have great ones with amazing user experiences.
Therefore, having a good website is one of the main factors that decide your brand value.
Building a great website for your business helps you garner the trust of your target audience. On the other hand, an unappealing website will create a negative brand image.
Lead the Competition with SEO
SEO has become the fundamental aspect to stay ahead of the competition as every business is now online. Therefore, just having a website isn’t enough. It should be optimized for search engines so that when a customer searches for the product you sell, your business comes up on the search results. . When you approach a digital agency for eCommerce development in Dubai, you will have access to SEO services too.
Basically, good web development and design are the pillars of good ranking on Google. Professional developers give attention to individual aspects like title tags, usage keywords, image optimization, link building, etc. to make sure that your website ranks on the top.
Save Money
Even if you have a well-set up the business model, you cannot thrive without having a good online presence. A website has become a mandatory aspect of success in the modern world. At the same time, web design and development services are affordable. Moreover, in the long run, investing in a website can prove to be the wisest decision you have made.
While most of your customers are online, you can easily lure them in with a great website with elements like testimonials, reviews, opinions, etc. A little investment you make to create a website can generate huge profits in the future.
Conclusion
In this digital age, all your customers are online. At the same time, your competitors are building amazing websites to tap that potential. Therefore, having a website is more important than ever. At present, approaching a good web design and development agency can be the best business decision you can make.
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September 3, 2021
Premjith B P K
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Applications are all over the place. Research has shown that people on an average spend about three hours daily on using mobile applications, and the users frequently visit less than 4 apps daily. Now you can imagine the time spend on every app. If you are likely to spend most of your time on apps, then it should be worth it, despite all the trouble, isn't that so?
In the quick-paced and digitally associated world, we live in today, the time has become the most valued currency. Subsequently, nearly everybody is searching for better approaches to boost profitability, with the goal that they can work (and live) more optimized to take advantage of their time.
In addition to other things, cell phones have thousands of new mobile apps getting launched every month. Whenever utilized appropriately, these applications can enhance your life fundamentally and enable you to do daily activities all the more effectively.
Regardless of whether they're free, or paid, you need the application to completely change yourself for the better by accomplishing something no other application can. Fortunately, many apps truly do go to work for you. From disentangling your daily schedule to clearing your mind or simply make yourself happy and exploit what these applications bring to the table.
1. Online Taxi Booking App
To remain in front of the competition and to decrease the overall fleet cost, visibility and maintenance of vehicles are vital, Taxi dispatch software is the best answer for every one of your issues identified with fleet management. Indeed, even in a little of around twenty-five vehicles, a Taxi app development can take your business past the regular earnings. It enables travelers to associate continuously with your fleet. Taxi booking app has a distinctive app for customers and drivers, through customer app where they can log in and book taxi according to their schedule, track driver and can pay offline or on the web. In the meantime, Online Taxi service should encourage drivers and taxi organizations to deal with their fleet, through Taxi Driver App driver can log in, check the ride request from clients and can acknowledge or dismiss the demand.
2. On-Demand Grocery Solution
A grocery delivery app enables you to shop your most favorite grocery from the nearby supermarket when you are within your home, utilizing your PC, tablet, or cell phone. Select the things you need and a date and time for conveyance. The groceries can be conveyed to your doorstep within an hour or less, however, you can also ask for them to be delivered later in the day, or even in a couple of. You additionally have the choice of lifting some grocery or other products yourself in-store, which still spares you the problem of strolling the walkways looking for your ideal things. Just shop for what you need on delivery app, select a pick up time, and appear at the supermarket later to get your things.
3. Mobile Wallet app
Mobile Payments are frequent nowadays as people don’t have to rely on physical money, rather being cashless and purchasing items online has become the new trend in the industry. Keeping the changing perspective of the audience, Mobile app development companies are also launching innovative mobile apps more often.
The main issue is finding the best mobile payment app that will suit your needs. Mobile payments are undeniably one among the most important mode of transaction held today.
The main aim of technology is to make our life simple and convenient, so it’s always good to see such apps being developed. There are many such apps like the above mentioned to improve the quality and efficiency of life. In the coming years, every business is going to need a mobile app to flourish in the future.
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Premjith B P K
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Studying abroad has always been a thing of much interest to the students for quite a long time. Sometimes this is because some of the foreign universities actually offer the best education in a respective field of studies that are not available in a domestic university. Sometimes, it is also merely because the student has the urge to travel to another country, live there during his youth and experience the new culture and life there.
Whatever the reason behind this desire to travel to a foreign country for studying in a foreign university is, it is important that you follow a guide. Guidance is very important as in most of the cases; students do not know where to start from and how to proceed. Nowadays, a lot of students from Kerala are trying their luck in the foreign universities and coming out of their comfort zone of staying within the country. And to help these students of Kerala, there are these overseas educational consultants in Kerala.
However, with the recent demands and trends of students trying to get admission to a foreign university, many of these self-proclaimed educational consultants have contaminated the market. Not all of them are good or trustworthy. So, you need to be careful, while you choose the one for your complete guidance. Here are a few tips that will help.
The expertise of the Overseas Educational Consultants:
The expertise of the overseas educational consultants is very important. Not all the consultants are skilled in every field or discipline studies. If you want to apply to a university that is good in computer science, you might want to go to a particular consultant. On the other hand, if you are looking for a foreign university in which the arts faculty or the humanities department is better, you might want to go to some other consultants. But of course, as a student, it is always desired that you find a consultant that offers expertise in every discipline of studies in the foreign universities.
Experience of the Consultants:
One of the most important factors that you must be careful about while choosing the best study abroad consultants in Calicut, is the experience of the consultants. Experienced consultants have the idea to come up with more options in different universities than the new ones.
The Number of Successful Cases:
When you look for the best consultants that can arrange for all of your foreign university admissions and options, it is important that you ask them for their previous successful cases. A good consultant will have a number of students that they have already served. They should not mind giving away the details for those students to get in touch with them and verify their feedback.
Complete Assistance:
This is probably the first thing that you want to ensure when you choose the overseas educational consultants in Kerala. Educational consultancies, especially the ones that ensure your foreign studies, are not just about the admission to the course; but also complete assistance for your trip. From visa to permit to arranging for all the necessary documents should be done by them.
Background Check:
Along with the experience and number of successful cases, checking the background of the overseas educational consultants is crucial. There are many frauds in the market in the recent times that claim a huge lot of advance and then just disappear and can’t be reached over. So, be careful with any new business or consultancy firm in the market and go with the experienced and reputed ones, regardless of the slightly higher charge that they demand.
Services:
There can be situations that the consultancy firm doesn’t offer all the services that you demand. But, for that, you need to make sure that they tell you clearly about the services that are offered by them and the services that are not covered by their firm. Whether they would arrange for accommodation, job opportunities or visa processing etc. must be clarified beforehand.
Service Fees:
Probably this is the most crucial concern for the students when it comes to choosing the best study abroad consultants in Calicut. Find a good consultant that offers a reasonable price for their services and not one that offers the lowest price for unguaranteed services.
If you follow these tips, surely you will be able to find the best consultants in Kerala that offer the best overseas educational facilities.
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Premjith B P K
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Poovar is such a lovely place in Kerala where India takes the second gear to have some catchy glimpses of natural outlook plus the outstanding oceanic environment. Poovar is located in Trivandrum and is one of the popular tourist destinations in South India. If you are making a list regarding the popular places to visit in Kerala, don’t forget to include Poovar name in your list. Here, in this article, we are going to discuss some of the popular places to visit in Poovar.
Kovalam Beach
Kovalam Beach is located 18 km away from Poovar and is the major tourist attraction. There are three major beaches in this 17 km coastline. The most popular beach in Kovalam is Lighthouse Beach which is famous for its 35 m high lighthouse located at Kurumkal hillock. Other beaches of this place are Hawah Beach and Samudra Beach. The sands of these beaches are black in color because of Ilmenite and Monazite. If you are making a list of the popular places to visit in Kovalam, then include Ashoka Beach, Vellayani Lake, Kottapuram, etc.
Hawah Beach
Hawah beach is located just opposite to lighthouse beach. This is a less crowded beach and is ideal for those who prefer a serene atmosphere. The water current is strong and thus, you can go for sunbathing but not for swimming and bathing.
Poovar Beach
This beach is located nearly to Kovalam beach. The only medium to reach this place is a boat. The estuary of this place is one of its kinds in Kerala, where water of lake, river, and sea meets the land. Here, you can see catching fish and the pristine waves, but you don’t have any permission to go through the waves.
Thirparappu Falls
This is another enchanting tourist spot which is located 55 km away from Kanyakumari. This waterfall is manmade and its height is nearly 50 ft. This waterfall is surrounded by thick green foliage and indigenous fauna and that’s why this place is often considered as a nature lover’s paradise.
The Fishing Village
This village located very close to Poovar and is comprised of the fisher’s community. The people of this village make their living solely by fishing in traditional old ways. As a tourist, you can witness the rustic ways of their unique lifestyle. You can explore their culture, tradition, and lifestyle.
Vizhinjam
This village is located 17 km away from Trivandrum. This village is blessed with spectacular scenic beaches which are the main attractions. Relaxing on the white sand beaches is a perfect way to melt away all the tensions and stresses of the city life.
Rock-cut Cave
Apart from the beaches, the Rock cut cave is a popular tourist attraction in Vizhinjam. This is a one-celled shrine dedicated to Vinadhara Dakshinamurti. This 18th-century temple houses beautiful semi carved statues of Lord Shiva and Goddess Parvati and holds immense religious significance to the locals.
Vizhinjam Marine Aquarium
The Vizhinjam Marine Aquarium is a must visit attraction in this village. Here, you can find many species of fish like angelfish, clownfish, cowfish, boxfish, wrasses, seahorses, eels, etc. There are corals reef tanks and various other aquatic animals too. The aquarium is also famous for its unique technique of Image Pearl production. Using this technique, a mold made of shell cement and any random shape is embedded into the pearl oyster. After 2-3 months, the pearl oyster will have produced a gorgeous and beautiful pearl in the shape of the mold.
Sri Chitra Art Gallery
This is a popular historical tourist attraction which is located close to the Napier Museum in Trivandrum. This place is situated 28 km away from Poovar. The Gallery displays the marvelous artwork of Rajasthani, Rajput, and Mughals. It is also very popular for with its display of Chinese, Tibetan, and Japanese arts. The gallery remains closed in Mondays, Wednesdays, and forenoons. The timing is from 10 am to 5 pm.
Shanghumukham Beach
This beach is located 28 km away from Poovar. The idol of Matsyakanyaka is the major attraction of this beach which has been designed very beautifully. Here, you can enjoy the sunrise and sunset with your family members and can spend some cozy moments with them.
These are some popular places to visit in Poovar. While you are checking for the best Kerala tour packages with your tour operator, don’t forget to check the names of these places in the package.
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Premjith B P K
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The real estate sector in Kerala is thriving hurriedly and it plays an imperative role for the state’s GDP. All the metros or major cities of Kerala like Thrissur, Guruvayur, Calicut, Kochi, etc. are well developed and are crammed with many residential and commercial buildings. Let’s take a look at some of the popular real estate trends in major cities of Kerala.
Thrissur
Nowadays, Thrissur has got a highly deep real estate domain which offers many options for the buyers. The real estate market in Thrissur is very fruitful and you will find many builders here who are willingly offering properties of all sizes, design, style as per your budget. Here you can find luxurious villas to penthouses as well as flats in Thrissur which will never burn your pocket. Most of the properties are located at the prime sites from which you can easily access all the facilities like schools, colleges, bus stop, markets, hospitals, theatre, shopping centers, etc. All the properties are crammed with all the latest amenities so that the dwellers can lead a wholesome and comfortable life. Thrissur has easy access to all leading social infrastructures. Educational institutions like Kerala Agricultural University, Govt. Medical College, IES engineering college, Vidya Academy, hospitals like Westfort hospital, Aswini Hospital, retail establishments and shopping centers can be found in close proximity to the suburb. Thrissur railway station is just 2.1 km away from Thrissur city and Cochin international airport is 50 km away from Thrissur city. Not only that, Thrissur bus stop is also just 1.7 km away from the city so that people can afford their journey comfortably.
Calicut
The popularity of Calicut is this place is crammed with many facilities and the environment is also comfortable here. Calicut is just only 34 km away from the airport. Moreover, Kozhikode railway station or Calicut railway station is a famous railway station which connects Calicut with other places. Calicut is the heart of IT and industrial development. Every company has their offices in Calicut and Cyberpark and UL Cyberparks are the two prominent places for all the IT developments. Calicut is thronged with near about 40 prodigious IT companies and many government offices. Many education institutes like IIM Kozhikode is situated here. Since this place has all the facilities, hence many builders are making affordable flats in Calicut which are jam-packed with all the latest amenities so that the residents can lead a comfortable life. The climate is another reason that will motivate you to invest in the real estate market of Calicut.
Guruvayur
Guruvayur is also a famous city in Kerala where you can find many residential and commercial buildings, markets, complexes, etc. Guruvayur has many famous schools, colleges, IT hubs, hospitals, shopping centers, theatres, etc. which make this place an ideal choice for the real estate investment. You may find many IT offices, Government offices, Banks, Post offices, etc. which are giving a huge job opportunity to the residents of Guruvayur. That’s why the builders are embracing people with many lucrative residential projects so that the people can maintain a good balance between their personal and professional life. As Guruvayur belongs to Kerala, hence the climate is also very pleasant and enjoyable. Guruvayur is known as one of the sacred places in Kerala. Because this place is surrounded by many temples and shrines. Popular temples in Guruvayur are Guruvayur temple, Sree Parthasarathy temple, Mammiyoor Sri Mahadeva Temple, etc. Most of the people usually prefer to stay nearby these locations and thus, the residential places nearby these temples are very popular.
The above we mentioned only the major three cities in Kerala where you find some unparalleled growth of real estate business. Other cities (Kochi, Trivandrum, Kozhikode, etc.) of Kerala are also very developed and are becoming prime choices for real estate investments.
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Premjith B P K
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Whisky is one of the most lucrative investment markets in the recent times. Though it can be a little volatile when the stocks are out, the possibility is very little as the demand is always very high. Most of the distilleries are not being able to meet the demands and supply enough good quality whisky in the recent times. Therefore, many of the buyers are switching to the western world for more supplies.
In this current scenario, if you choose to invest in whisky market, the chances are quite high that you will make a huge fortune.
About Investing in Whisky Casks:
If you are thinking of investing in the whisky casks, there are a few things that you need to know about this market or industry. The first thing is to know about the whisky casks. The casks are the big oak barrels that hold the whisky in them. It is in these oak casks that the whisky is matured, seasoned and aged for years. The older is the whisky, the more intense and mature is its taste.
The whisky is stored inside these oak casks after they are taken out of the copper distilleries. However, when the whisky is not preserved well for long in these oak casks, it will pronounce the copper taste. But, with aging inside the casks, it holds the more mature taste and gradually loses the copper taste. This entire maturing procedure needs to be done before bottling the whisky. The moment you bottle the whisky, it stops its maturing or aging process and you lock its flavors.
And as you know, the price of the whisky largely depends on its age or maturation period, you would certainly want to age the whisky before buying or selling it. This is where the whisky investment industry comes in. If you invest in whisky casks, after a few years, the price of the whisky will go high and you will be able to fetch great returns.
Things to Know about Whisky Investment:
Have your own Customer base:
If you are the owner of a distillery or if you are a brand owner that bottles whisky that is bought from a distillery, you will need hundreds of casks to invest on. However, for small investors, this is not always possible. If you are buying one or two or just a few whisky casks for sale, you must have your own buyer base to whom you will be able to sell the whisky in the later time. This is because, the bigger brands and larger companies would not want to buy a single cask from an individual, but in bulk from a distillery or a distributor at a discounted rate. So, have your own customer base in private.
It is fun:
When you bottle and sell the whisky that you invested in, for your private customer base, it is not just business that you are doing; you are actually enjoying it. The fun and enjoyment from the investment is something that not every investment opportunity will offer you.
Do not be too late:
Though aging or maturing increases the price of the whisky, if you do not take out the whisky from the cask within the right time, the taste becomes dry and woody. Also, the alcohol percentage goes below 40% abv and this will prohibit you from labeling it as scotch whisky. So, taking it out at the right time is a must.
Buy from a good distillery:
When you are investing in a whisky cask, it is a good idea to buy the cask from a distillery that is closing down. This will ensure the best prices and also make sure that by the time it matures, it will be one of the rarest collections in the world, from the distillery and it will fetch you great prices.
Conclusion:
If you know the business and enjoy the entire whisky making, bottling and selling industry, investing in this is the right choice for you. All that you have to work on is associate yourself with the platforms that will help you to sell the whisky at a good price when it is mature. You can also participate in the whisky auctions that always offer the best prices for the rarest whisky collection.
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