Brooke Whistance

When it comes to environmental health and issues, millions of people are simply unaware of how everything is truly at risk in this regard. On the other hand, everyone seems to have an opinion about almost every environmental issue there generally is, even if they barely do anything to help the cause. However, more and more people are doing what they can in order to ensure that they do their part in saving and helping to protect the environment in the long run. It is also important for everyone ...

A different project, a new product, or the expansion of the company: getting investments to finance an idea is not usually a simple task for those wishing to do so. In addition to convincing investors, it is necessary to negotiate securities and define a viable action plan. Know the options available, and make the best choice for your needs. Best alternatives to finance your project From private initiatives to public programs, there are many options for those who have a good idea but do not ha...

Businesses always need to be on their toes to find new ways to grow profits and reach new customers. The “Market-Product” matrix, developed by Igor Ansoff describes four basic ways by which a business can plan its growth and expansion strategy. Taking the combination of products and markets as starting points that define a company, he enunciated the following strategies: Strategy 1: Market penetration. This strategy places its focus on gaining a larger share of an existing market. It is abo...

If there’s anything that drives the economy of any country in the world, it is invention and innovation. Without these two things, it would be rather difficult for the economy to thrive and succeed. However, no matter how good of an idea an entrepreneur might hold near and dear to their heart, there’s absolutely nothing that they can do if they do not have the funds to startup and build their project in order for it to flourish. That is exactly where venture capitalists or VC ‘s come into play. ...

Creativity dwells within every human being. Although we usually relate it to the world of the arts, it is not only the heritage of a select few who have a "gift." The ability to create accompanies us every day and resides in each of our thoughts. Not surprisingly, we create reality depending on how you interpret it. Creativity is a muscle that we can train daily. After all, we can be creative in all areas of our lives. What is creativity, beyond artistic ability? To sum it up, we take insight...

Let's be honest. We have all dreamed of recording music in a professional studio, selling many albums, touring, sponsoring, marketing our compositions, etc. I think that the dream of every musician/composer is to be able to integrate into the music industry and stand out within the artistic field. However, today we live in a digital era in which we have many advantages but for the same reason, many disadvantages when it comes to wanting to enter the music business. One of the ways that new ar...

Undoubtedly, 2016 has been the year in which virtual reality has given rise to talk. Throughout this year, we have been hearing and seeing about this technology that has existed in previous years but that recently, due to advances in technology in general, is available to everyone. The first things that came within our reach are the images and videos in 360º. But virtual reality is not only about being able to see in this type of environment, (360 / 2D videos from YouTube or Facebook) but also,...

The OTAs (Online Travel Agencies) are the best option for hotels and to what they are attached to ensure occupancy. However, they are also the worst nightmare of hoteliers when, at the end of the month, the bill arrives with the high commissions that have to be paid. Therefore, hotels must strive to implement strategies to increase direct sales, notwithstanding continuing to make their rooms available to OTAs. We reached out to Farah C. Jaber, a Lebanese hospitality management leader, investor,...

Most of us pet owners share an inexplicable bond with our pets. It is a bond that is unique in its form and the attachment that grows with your pet is the purest love. There comes a time when you are no longer joined by your pet. Unfortunately, parting ways with your pet due to natural causes is inevitable. You can also find yourself in a deep state of grief and pain throughout this phase. You are supposed to experience sadness and grief after the loss of your pet. It is your right to feel em...

Wine is a living matter in which the conservation conditions are influenced on its maintenance and the evolution of its balance. It is appropriate to underline some essential, but simple, technical criteria for the correct storage and preservation of wine. In the case of having an independent premise, must allow the space to breathe and contribute to maintaining the right degree of humidity. The relative humidity of your wine cellar should be between 55% and 75%. In a too dry cellar, the ...