It’s that time of year again when branding soothsayers start predicting what colors, fonts and overall design looks will be hot in the year ahead and which fads will fade into oblivion. While no one simply wants to jump on the latest trend du jour, it is undeniably valuable for marketers to be aware of where the industry is going to keep their look fresh, modern and relevant.
Nowhere is this more apt than in a brand’s logo. Think about it: We see hundreds of logos every day, but only a ha...
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