Herny Brayden

I'm sure you're familiar with the term "SEO audit." After all, it's one of those terms that everyone talks about but few understand. It's also a term that gets thrown around a lot without much explanation. So, what is an SEO audit? In short, it’s a comprehensive assessment of your website’s search engine optimisation (SEO) health. This means looking at things like your competitors' backlinks (aka "link building"), keyword rankings and more. The goal of an audit by an SEO company in Brisbane is to find any issues that may negatively impact your site's performance in organic search results; and then take actionable steps to correct them. 1. Competitive Research The first step in any audit is to find out who your competitors are, and how they're performing. This will help you determine what you need to do in order to stand out from the crowd. Find their most popular content. If there's one thing that can be said about any website on the web, it's that there are always new articles being published every day and not all of them get the same amount of attention from search engines or readers alike. Look at which pieces have received a lot of traffic (and engagement) over time by checking out their analytics dashboard or social media accounts like Facebook Insights or Twitter Analytics; this will give you an idea as to which types of content work best for them. 2. Prevents Penalisation A penalty is a consequence of poor SEO. It means that your website will be removed from search results, which can lead to a huge loss in traffic and revenue. To avoid penalties and stay safe, you need to be careful not to get penalised for any of these things: Duplicate content (duplicate content refers to multiple pages on your site that contain identical material) Keyword stuffing (keyword stuffing refers to the use of repetitive keywords in an attempt to manipulate search engines into ranking higher) 3. Find the Issues Now that you know what to look for and where to look, it's time to get down to business. Before we start fixing any issues, it's important that we first find them. Finding The Issues There are many ways in which your SEO company Brisbane can go about finding the issues in your website and content that need fixing. Some of these include: Using an SEO audit tool such as Screaming Frog or DeepCrawl (see below). This will give an overview of what needs fixing on your site from a technical perspective. It will also show how well-optimised each page is by giving it a score out of 100 based on how well the page meets best practice guidelines set by Google - this should be used as a starting point before going into more detail with manual checks later on! 4. On-page Optimisation On-page optimisation is the process of optimising your website for search engines. It's a crucial part of any SEO campaign, and it can be done at different levels. At the most basic level, you can optimise individual pages by ensuring that they're well-structured and use appropriate keywords in their titles, meta descriptions and body text. This means paying attention to things like keyword usage (more on this below) while writing content; including relevant images; adding schema markup to improve readability; ensuring that links point back to the main site from external sources such as social media profiles or partner sites; etc. all things we'll cover later in this section! 5. Internal Linking Internal linking is the process of linking your website content to other pages on your site. Internal links help search engines understand the relationship between your pages, which in turn helps them rank those pages more effectively. They also make it easier for users to navigate around your site, improving user experience and making it possible for visitors to find what they're looking for quickly and easily. One of the best ways to improve internal linking is by creating a sitemap. A sitemap is an XML file that lists all the pages on your website and the links between them. You can find more information about sitemaps in this guide from Google. 6. Keyword Research and Analysis Keyword research and analysis is a key part of any SEO campaign, no matter how large or small. You need to know what keywords you are targeting, what search volume they have and how much competition there is for them. If you don't know these things, then all the rest of your efforts will be wasted because you won't be able to use them effectively in your campaigns When you have done your keyword research, it's time to analyse the data. This can be a very time-consuming process and one that is often overlooked by many businesses, but it is essential if you want to get the most out of your campaigns. 7. Site Speed Site speed is a ranking factor, so you want to make sure that your site is running as fast as possible. The faster your site, the better user experience for your visitors and more conversions for you. Check out Google's PageSpeed Insights tool to get an idea of how fast or slow your website loads in relation to others like it. You can also use this tool to test and improve page load times by making changes based on recommendations from Google. 8. HTTPS Certificate HTTPS is the secure version of HTTP. It's the default for all websites that handle sensitive information, including online stores and eCommerce sites. As such, it's critical that you have an SSL certificate installed on your site if you want to keep up with best practices in web development. HTTPS improves security, privacy and speed - all three things Google loves. The reason why HTTPS matters so much is because Google has started using HTTPS as a ranking signal in its algorithm (see our article on this here). That means if your website doesn't have one yet then there's a good chance it will be penalised by Google due to its lack of encryption support. 9. Social Media Optimisation (SMO) Social media optimisation is a strategy that helps you to increase traffic and improve your brand awareness. It's also a way to reach out to your customers and get them interested in your products or services, as well as build trust with them. SMO can be done in many different ways: Creating engaging content on social media platforms like Facebook, Twitter and Instagram (e.g., blog posts) Sharing that content across multiple channels including email marketing campaigns, newsletters etc., so that it reaches an even wider audience An SEO audit is an essential part of any SEO campaign An SEO audit is an essential part of any SEO campaign. It's a process of analysing your website, its content and performance, so you can understand how it can be improved to rank higher in search results. An SEO audit helps you understand how Google sees your website; it also helps you identify opportunities for improvement. By performing an audit and implementing the necessary changes, you can boost your site's visibility on search engine result pages (SERPs). Conclusion SEO audits are an important part of any SEO campaign. They can help an SEO company Brisbane to find issues with your site that could be causing it to rank poorly, and they can also help you improve the overall quality of your content. An SEO audit is something that every business should do at least once a year to ensure that they're staying competitive in their industry. Source: Mastering the SEO Game: 9 Essential Elements of Effective SEO Audit Services