Akashdeep Sharma

With the discovery of the internet, access to information has become much easier for users. This, as a result, has provided businesses a great scope for making their business visible to their target audience and efficiently provide information regarding their products and services. However, to achieve the desired visibility a merchant must manage their website and their website’s content efficiently. One of the best ways to achieve this is to choose an efficient content management system for your business’s website. As with a proper CMS, you can create interactive and user-friendly content with ease. However, choosing the correct CMS from the plethora of options available in the market can be a very tedious task for merchants. But among the number of overwhelming options, CMSs such as WordPress and Squarespace are rising in popularity exponentially these days due to their unique features and usability. Further, by hiring WordPress development company, merchants can also customize their websites running on WP CMS as well. With this article today, we will take an in-depth look into the features of these two popular CMSs and try to understand the differences between their services. But before we dive into that, let us take a look at both of these technologies briefly. WordPress and Squarespace: A basic overview Squarespace is a software as a service platform that aids merchants in managing their website’s content and features efficiently. To use this platform, users pay a predefined monthly fee. This platform provides users premade templates, tools, CMS, domain name, etc. to aid users in their website management. WordPress is one of the oldest content management system. In this, merchants can create their website by subscribing to WordPress’s services or free of cost without any hassles. Moreover, WordPress provides content management facilities to self-hosted websites as well. It has a number of templates, plugging, and customization features to aid merchants in their website’s management. WordPress Vs. Squarespace: A detailed comparison Although both WordPress and Squarespace are prolific content management systems, they have a number of differences that can alter a merchant’s choice to a great extent. Hence, to make the right decision regarding the choice of CMS for content management, understanding the features available in these two CMSs is a must. Below is a list of the major differences between Squarespace and WordPress: 1.Squarespace and WordPress are both amazing CMSs. However, when it comes to affordability the payment plans of Squarespace is much reasonable than that of WordPress. But since WordPress also offers users a free version as well for casual websites. The affordability, in the end, depends on the type of website the merchant needs. 2.In Squarespace, merchants can edit the content of their webpage directly in the desired section of the website and can view the effect of those changes instantaneously. Whereas in WordPress this is done in the backend. However, the backend editing with the premade Gutenberg block editor is also convenient. So in the case of user-friendly functionality, we can say that both of these platforms provide similar experiences to merchants. 3.In the case of templates availability, WordPress has a larger variety of templates then that of Squarespace. Further, WordPress also allows merchants to create a template and customize them manually to aid merchants in establishing a unique brand image. The final verdict Both WordPress and Squarespace are amazing CMSs that can aid merchants in managing their website content and improvise their business’s visibility and sales. However, for merchants looking for a highly scalable and flexible solution, WordPress might be a better choice as it allows greater degree of flexibility to users.

As we all know that WordPress is not integrally built to support eCommerce activities. It is an acclaimed CMS platform that supports our everyday need for content online. Famous for blog sites, WordPress is gaining a remarkable space in the digital world for other solutions as well. That being said, eCommerce on WordPress is also possible today with a mere help from add-ons and plugins available. In order to start selling on your plain WordPress site, you can use a theme along with a series of plugins to tap into eCommerce functionality. You can also hire WordPress developer to code it all from scratch. With both the approaches, you make it possible to blend in a CMS system with eCommerce expertise. But simply ignoring WordPress because on its own is not an eCommerce platform doesn’t make it any less of a great choice to start selling online. Many retailers often get bewildered when choosing the right eCommerce platform for their services. Apparently, not being build as a tool for eCommerce activities WordPress lacks on some points. However, there are many competitive advantages that you can get with the WordPress platform. Before starting with those, let’s get some facts about WordPress below:- - WordPress is the most popular CMS with over 30% of active installations. - It is used by many notable brands like CNN, Forbes, Vogue magazine, and more. - No more a blogging platform. - WordPress currently dominates around 76.4% of CMS market share. Why to Choose WordPress for Online Retail Business? Low-cost implementation WordPress is one of the most versatile and flexible platforms available. Whether you choose to do-it-yourself or hire experts, it is quite easy to understand and perform implementations. Not only this, it involves almost Zero investment for startups. You can create almost anything with this platform that is completely secure as well as Seo-friendly. Apart from its Free Access, it offers you three plans that are, - Personal, comes at 250 p.m. - Premium, comes at 350 p.m., and - Business, comes at 800 p.m. For more info, you can see the offerings of each plan. Now, if we compare these prices with any other leading platform, it is definitely a low-cost implementation for any business entity. Though a core eCommerce platform offers you different advantages. But it is an affordable one to start your online business with. Content Management It is one of the highly known facts about WordPress. Being originated as a content management system, no one can beat its CMS abilities. We all are well-versed with the increasing domination of content in the digital world. Content prowess is no more limited to blog or news websites only. It has successfully taken over the eCommerce industry as well. Today, retailers are leveraging the power of blog on websites to interact with the end users. And, you get it for free with WordPress. Integrates well with eCommerce plugins Till now, I have explained on benefits of using WordPress for eCommerce activities. But we all be confused about how to turn a CMS platform into an online store. Well, it happens with the integration of eCommerce plugins. For your reference, below are some commonly used plugins that can convert your WordPress set up into a fully-fledged eCommerce store. WooCommerce: Most popular plugin to support eCommerce activities on WordPress. WP eCommerce: Provides you all the basic functions required for an eCommerce store. Amongst the oldest one available. Apart from these two, there are also other eCommerce plugins available that you can try out as per your project needs. Bottomline It is true that WordPress wasn’t originated to serve eCommerce purpose. But with the passing time and technical evolution, it has revamped itself as the most versatile web platform available in the market. All the above-mentioned information is true to every sense. I, hereby, declare that I don’t intend to promote or sell any kind of services mentioned. You can contact me anytime in regards to queries or concerns regarding this writing.