Focus Insite

Conducting a successful focus group is both an art and a science. Think about cooking. Just because you have a recipe, doesn’t mean you’ll have a successful outcome. Good cooks know how to account and respond to variables. The same holds true for moderators and market research recruitment consultants. Focus groups are effective for probing the ‘why’ and ‘how’ that drives consumer opinions and behaviors. Moderators seek a balance between structure and free-form: too much structure, and you lim...

Nationwide market research recruiting firms have lots of tricks and techniques for finding the most qualified people to participate in market research studies. Our team of recruiters bring different skill sets to recruiting, and depending on the subject of the study, we’ll deploy different recruiters for different studies (e.g. medical studies or political recruitment.) Even though different recruiters have different ways of connecting with qualified participants, there are some commonalities th...

Nationwide market research recruiting firms have lots of tricks and techniques for finding the most qualified people to participate in market research studies. Our team of recruiters bring different skill sets to recruiting, and depending on the subject of the study, we’ll deploy different recruiters for different studies (e.g. medical studies or political recruitment.) Even though different recruiters have different ways of connecting with qualified participants, there are some commonalities th...

Over the past 18 months, most people are now accustomed to disruption. Our workplaces have been disrupted; our social lives have been disrupted; our personal lives have been disrupted. On top of all these disruptions, there have also been a number of false starts where things started to open up only to be quickly shut down again. It’s no wonder we’re all a little skeptical of what’s around the corner. The good news is that as more people receive their Covid-19 vaccinations, the more ‘normal’ lif...

Anyone who has worked on qualitative market research projects knows that reams of data are produced. Qualitative research often includes focus groups and/or in-depth interviews, and these alone can produce up to many hours of recordings. Making sense of all this information, and picking out the patterns and insights, is the essence of qualitative market research.You can also seek advice from qualitative research consultant. Qualitative research can be done for most any topic, from medical and...

Quarterly business reviews are a standard practice that should not be underestimated. The impact of such practices reaches beyond the content reviewed during the process. Why should you care so much about a business’s serious approach to quarterly business reviews? A business’s ability to deliver results is dependent on acquired knowledge, especially through personal experience. By reviewing strategies, trends, and collected data routinely, adjustments can be made to improve existing standing...

Like any industry, insite research has evolved over the years. How market research is conducted today looks quite different than it did 100 years ago. Even though market researchers use techniques today that weren’t available even 20 years ago, the foundations of market research remain the same: getting a deeper understanding of peoples’ needs, wants, and beliefs. This blog is the first in a two-part series that looks at how market research has evolved over the past 100 years. There is no...

Market research recruiting seems simple enough: find people who can answer questions and share insights about a product or brand. How hard could it be? Similar to watching professional athletes make their sports look effortless, market research recruiting is no different. While recruitment may seem easy, there is a lot of work and coordination that goes on behind the scenes. It’s been a while since we last covered the topic of the pitfalls of DIY recruiting, so we figured it’s time to re...

Anyone who works in market research, and its related fields (market research recruitment), understands the value of conducting market research studies. What may seem so obvious to us, isn’t necessarily understood by those who haven’t benefited by market research. In today’s blog we’ll highlight five benefits of conducting a market research study. Keep in mind that sometimes there are very specific reasons to conduct market research, such as: testing UX design; product testing; brand identity; an...

With the availability of Survey Monkey, and other social media platforms making easy-to-create surveys available to users, you may be wondering if you can manage insite research for your organization by relying on the quick and easy marketing tools available online.DIY survey tools have been around for a few years now, and what we’ve noticed is that while these tools may offer quick snapshots for easy questions, they are no substitute for comprehensive market research studies. Part of the issue,...

Before any insite research study can get underway, you first need to identify and recruit qualified participants. While it may seem straight forward, market research consultants give a lot of thought to the type of person who best represents the subject of the study, and will create screening guides to assist with the recruitment process. This isn’t a superfluous layer that adds billable hours to a project, it’s an essential component of recruitment that not only saves time and money, but also i...