As its name suggests, Grey Hat SEO is in the middle of the white and black hat SEO. It is not as defined as the other two practices, which is what adds to the ‘greyness’ of these practices. It is also true that most Black Hat SEO practices can come under Grey Hat SEO as the guidelines for SEO always keep changing. Search engines are always trying to come up with the best possible strategies to further refine White Hat SEO. It is something that is encouraged and used by most successful websites, especially if they are not among the better- known brand websites. When White Hat SEO gets further refines, many practices are increasingly left out of the paradigm of those practices. Therefore, it can also happen that what is considered ethical today, may not be considered ethical tomorrow. For example, earlier, you could add many possible keywords into your content and your website would gain a good ranking. This is because your website was apparently giving all the relevant information about the topic to the people. However, that was not the case. People would simply add in keywords that would be related to the topic. Once this was caught on by search engines, short tail keywords started being preferred. This leads to the building up of far more refined content by produced. This also led to more refined searches being made on these search engines.
Cloaking: This something that can put your website under a lot of risks because the result is showing the viewer a different result than what they had actually searched for. Many SEO experts in Delhi (visit here:
http://www.seoexpertindelhi.in/) to consider this practice to come under Black Hat SEO completely and not just Grey Hat. This is considered to be extremely misleading and your website can be banned for the same.
Unoriginal Content: It is very commonly known now that the content on your website has to be different and unique while incorporating as many long-tail keywords as possible. If you have copied your content from another site, it will very easily be caught on. More importantly, you need to keep on updating your content from time to time. This is because most search engines rank their newer content higher than the already existing ones. Therefore, you need to constantly update the website with original content.
Buying Clicks and Followers: A new trend that has come about it buying views and followers onto your website. This is something that can easily lead to your website being flagged by Google because a sudden spike in your views is also not possible always. For example, if you have a 20,000 view- count increase overnight, it is not something that has happened through organic views alone. This too points back to the fact that Grey Hat SEO will work only to a certain extent for a small period of time.
Therefore, rather than engaging in Grey Hat SEO, it is important that you are patient with your optimisation online.