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Most of mobile app developers are looking for alternatives to Java for building Android apps. As Java is old and error-prone with limitations, Android app developers may come across some obstacles to build mobile apps. Kotlin is considered to be a powerful yet simpler alternative for creating Android apps. Kotlin has been gaining a lot of attention since Google announced its support for this programming language. It focuses on safety, clarity, interoperability, and tooling support offering multiple functional features as well as acquisitions that ensure faster integration. Being an open-source programming language, Kotlin offers great flexibility and supports various easy-to-use programming tools for Android app development.
Top 5 Reasons to Choose Kotlin for Android App Development
Ease of Use
Gone are the days when programmers were forced to use a plugin for adding Kotlin to their Android app development projects. Now Android Studio 3.0 offers an in-built feature, which makes the process a lot easier. All you need to do is check the “Include Kotlin Support†box when you configure your new project in Android Studio.
When compared to Java, Kotlin is considered to help you save a lot of time and efforts for Android app development. As Kotlin was developed as an improvement of Java, it has become a preferred choice of several programmers and users across the globe. The programmers are powered by null-safety features.
Kotlin is considered to be one of the best programming languages for creating apps for Android. It is easy to build classes and write syntaxes while using Kotlin. This amazing programming language prevents errors that results in better implementation and less system failures. It has a crystal clear and intuitive syntax.
Open Source
Being an open source programming language, Kotlin helps to reduce the time taken to convert existing Java codes with a single-click tool. JetBrains kept the project open-source to build high quality apps using Kotlin. It is simple to convert complex code into a straightforward form, which helps you save a lot of time, efforts, and money. The developers get endless support from the Kotlin team.
Lesser code
One of the major reasons to choose Kotlin is that it reduces the boilerplate code. The programmers would not have to write lengthy codes while programming mobile apps with Kotlin and it helps to speed up the implementation process. Building Android apps requires fewer lines of codes and so, this results in smaller file sizes as compared to Java. Lesser coding means less debugging. It is a crisp and concise programming language that speeds up the app development lifecycle and helps clients to enjoy faster time to market. The developers can implement different types of handy tricks and methods to reduce the extra lines of code by 20%.
Greater safety than Java
Kotlin helps the developers to prevent common programming mistakes related to app design and app crashes. One can write more robust code with Kotlin. As this programming language has been created to reduce the errors, it ensures lesser system failures and better implementation of features in Android app development. It is considered to be safer as Android developers are powered by null-safety features. Variables in Kotlin code cannot hold a null value unless marked “nullable.â€
Great Support
After several stages of alpha and beta improvements, Kotlin is practical offering great IDE support and tooling support. Kotlin provides better support for functional programming that allows the Android app developers to solve the problems easily. It also improves the performance of the development and integration of Android apps. The developers can install IDE plugins for use with Kotlin. Adopting this programming language is surely a low risk solution for developing Android apps. It has an extensive developer community for support and feedback.
What is the future of Kotlin?
The demand for switching to Kotlin for Android app development has been growing since the last few years. It is easier to migrate to Kotlin from Java and it’s a simple process. It surely has a bright future in the Android app development ecosystem, ensuring high quality results with faster turn-around time. Kotlin maximizes the productivity of the development team by eliminating the cumbersomeness. A lot of users have been able to save a lot of development costs with Kotlin. It opens up a lot of opportunities for building creative and user-friendly apps.
Java is here to stay, but Kotlin will remain a popular choice for Android developers. It is known for its developer-friendliness and constant evolution. A lot of leading brands such as Basecamp and Pinterest have already implemented this language and have been enjoying endless benefits. Let’s wait to see what this programming language brings in for us in the coming few years. You can talk to experienced professional Android developers to know how they can help you build future-ready applications for Android.
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Whenever you come up with a new product, you need to have extensive plans for its launch so that even before it is released in the market, users can have a fair idea about it, and the same applies to apps as well. That means, if you are about to launch an app, you have to put your heart and soul into it, to make it a grand success and mobile marketing is a great way to achieve your goal.
Pre-launch mobile marketing is a fantastic online marketing technique, which has the potential to create large-scale awareness among people about your app if done in the right way. And once your app is finally unveiled, it can give fair competition to thousands of competitor apps present in the market.
Because mobile technology allows you to make use of amazing techniques when it comes to enchanting customers and converting potential customers into actual customers as well as retaining existing ones, you must make use of it before launching your app to enhance its popularity.
The app launch is not only about launching your app to the app store, it’s much more than that, it’s also about getting ready to accept all kinds of feedback that you receive from the customers once’s they start using it and acting according to that.
You can divide your marketing strategy into two parts pre-marketing strategy and post-marketing strategy. What you need to understand here is, both these parts are important for you and you cannot jump up to the post-marketing strategy without the successful completion of the pre-marketing strategy. With the effective accomplishment of both pre-launch and post-launch marketing strategies, you are bound to receive incredible results, as far as popularizing your app is concerned.
Take a look at the pre-launch marketing strategy for your app
1. Do The Groundwork
If you are looking forwards to getting unbelievable downloads as soon as you introduce your app to the masses, then you must do some type of incredible groundwork for that. These are kind of activities or efforts which are put into place to recognize your idea and the purpose behind launching an app. Here you are required to validate the concept or the idea behind launching an app.
2. Develop A Landing Page For The App In Question
One of the most important activities that you need to perform during the pre-launch stage of your app, is to develop a suitable landing page for it, to figure out how to showcase your app and what kind of techniques or messages to use when it comes to attracting users. That means, no matter how powerful is your app, but if you fail to position it in the right way, you won’t get desired results. When it comes to developing a landing page you can use free themes and once you are done with that you can easily check the conversion based on it, which is truly very important for figuring out the accuracy of your idea.
3. Send A Clear Message Through Your Landing Page
Your landing page must state it clearly that you are going to launch an app. In that way, if people need an invite they are free to give their email addresses.
4. Divert The Necessary Traffic To The Landing Page
Another important activity that you must do before launching your app is to divert the required traffic to the landing page that you have created for your app. This is important to receive some email addresses of the people, who are looking forward to downloading your app. In addition to that, it also helps you in identifying how correct is your idea of launching an app. Once you divert the traffic to your page, you can easily come to know about the conversion rate and if it is above 5% to 6% that means you have designed a great app.
5. Press Coverage Is Also Important
If you want to receive an incredible response from the people once your app is launched, then it's important to have your app covered by a renowned technology reporter. So what you need to do is, find a good reporter and tell everything about your app to him/her so that it can be covered wonderfully once it is introduced in the market.
6. Try To Optimize Your App By Creating Description For It
Another important part of your pre-launch marketing phase is to create a suitable description for your app as far as the app store is concerned which should contain things like its features and benefits.
7. Post Launch Marketing Tactics For Your App
Once your app is launched you can promote it on social networking sites like Facebook, Twitter, and Instagram, etc. In this way, you can easily introduce your app to your target audience and can eventually get a fair amount of actual users for it. If you do not want to promote it on different social networking sites, then you can choose just one among them which has the highest number of followers and can launch a promotional campaign there. In addition to that, you can use Facebook to go ahead with mobile install ads.
If you think that you are still not getting the kind of downloads you are expecting then you can also try giveaways to attract downloads.
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Do you think that an excellent idea is enough to build your dream business? If so, you might be a little mistaken. Having a unique concept is, without a doubt, one of the most vital things that you need for establishing a business, but it's not enough to run it smoothly.
In short, coming up with an excellent idea is, without question, the primary step for establishing a business, but it's not enough to build brand credibility. You have to embrace innovative tools and techniques to enhance your productivity and promote your products and services.
Without marketing your business, you won't be able to create a unique identity in the market. Your customers should be aware of your value prepositions; otherwise, you won't be able to win their hearts.
You have to take your inbound marketing seriously; or else you will fail as a business. And we are sure you don't want that to happen. So, create an effective inbound marketing strategy and incorporate landing pages into it.
Landing pages are utterly essential for startups. Budding entrepreneurs across the world are using them for driving their customers further down the sales funnel. So you should also do that for staying ahead of the game.
Designed for offering the most specific information to visitors; landing pages are stand-alone web-pages that serve a particular purpose. You create them for enhancing the success of your PPC ad campaigns.
Here is why startups should invest in landing pages.
For Promoting an Offer
If you are running ad campaigns, and you want to increase their effectiveness, you must hire an expert for landing page design service. You must have a specific place to divert all the traffic that your ads are generating. And landing pages are the best options. Rather than sending your visitors to your home page, you should divert them to your landing page. They will get even more valuable information after arriving on a landing page, which will give them a better understanding of your offer. You will be able to promote your product or service in a much better way.
Compelling Visitors to Take Action
If you send a visitor that clicks on your PPC ad to your home page, you are only confusing them. Considering that a home page contains a variety of information about a business, it ends up frustrating a visitor, who visits it to get more information related to the ad.
However, when you send the same visitor to a landing page, it turns out to be more useful for you. They get what they are looking for, which authenticates the information they already have. And when they get that specific piece of information, they eventually end up taking action. Whether you want your visitors to sign up for a webinar, download a PDF, subscribe to your newsletter, or purchase a product, a landing page helps you achieve your goal.
A well-designed landing page captures the attention of the visitors and compels them to think why have they arrived on it. It engages them beautifully.
In short, landing pages help in increasing conversions, so you shouldn't take them lightly.
Growing Your Mailing List
You can add a sign-up form on your landing page, and collect email addresses if you are asking your visitors to sign-up for an event. Considering that email marketing leads to a good return on investment, you should always look for ways to grow your email list.
If you have email addresses, you can send emails to your website visitors about your latest offers or deals and discounts. Who doesn't want to grab a good deal in today's time when everything is getting too expensive?
You can also use those email addresses that you collect to promote a new product. In short, you can take your marketing efforts to a whole new level by using email marketing.
Increasing Brand Awareness
Landing pages are not only essential for gathering leads and increasing conversions, but they also help in increasing brand awareness. If you manage to create a captivating landing page, you will end up engaging your visitors in a better way.
If you manage to hold their attention, they end up knowing a lot about your brand from that limited but valuable information.
Gaining Customer Trust
Building customer trust is highly essential for any startup. You can't flourish until you gain customer trust. So if you want to enhance your credibility, you must invest in landing pages. Your visitors arrive on your landing page with a certain level of expectation. And if you manage to meet it, it increases your credibility in some way.
In other words, your visitors will trust you if you manage to provide them with what they are looking for, which eventually increases your credibility.
Apart from that, landing pages also help in increasing sales.
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To clean a mattress effectively, you need to seek the assistance of well-trained professionals. You can rely on amateurs to accomplish this task, especially if you haven't cleaned yours for a long time now. Considering that mattresses are too heavy to handle if you think you can manage this work yourself, then perhaps you are wrong.
What you need to think is, there must be a reason you find professionals in the market to accomplish this task. If you don't need their assistance, they shouldn't exist. They are there because people like you need them.
So if your mattress requires cleaning, here is what you should consider while hiring mattress cleaning services.
A Renowned Company
If you are looking for obtaining excellent results, the first thing that you should do is find a renowned cleaning service provider. If a company is well-known and reputed, there must be a reason for that. No firm gets such a status without performing any extraordinary work. So the first task that you have to accomplish is to look for a reputed cleaning company.
Certified Mattress Cleaning Experts
Even if the company in question is reputed but in case they don't have experienced mattress cleaning experts, then you should look for another option. The professionals that clean your mattress must be both certified and experience.
Relying on experts with poor experience might not allow you to get the kind of services you are looking for; therefore, having industry experience is a must.
In Expensive Services
Your cleaning service provider must offer mattress cleaning services at cost-effective rates. Remember, not every company that you approach will provide you with inexpensive services, so you have to stick to one carefully. One of the best ways to ensure that you don't get cheated is to compare the prices of at least six to eight such companies. And then go for the one that provides reasonable services.
Nowadays, every single company thinks of making more and more profit, so they increase the cost of their services to achieve their goal. However, that's not the right way to make more profit. To grow any business appropriately, a company should try to find more customers rather than increasing the cost of the services.
Use of Eco-Friendly Cleaning Agents
Mattresses are quite delicate; you can't use cleaning agents with harsh chemicals to clean them. Doing so will damage them as well as the environment; therefore, your mattress cleaning experts need to use best-in-class cleaning agents and tools.
Same Day Service
In case you are in a hurry, and you are looking for quick mattress cleaning services, stick to the same day service. Ask the company in question if they are ready to accomplish the cleaning task the same day or not. In case they can't do so, you will have to find another company. However, chances of you confronting such a situation are quite limited because most cleaning service providers offer same day mattress cleaning services nowadays.
Best-in-Class Services
There are very few companies that are particular about offering quality services with high responsibility. You should try to find them among the many that are available in the market. One of the most reliable ways of discovering how serious a company is about offering quality services to its clients is to read customers reviews. Customer reviews provide a clear picture to customers about how responsible a company in question is.
Besides, it's also fruitful to consider client testimonials. They also talk volumes about the company in question.
Lastly, you should also consider how professional a company is and what kind of customer service standards it maintains.
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No matter how fast the world is getting digitized, physical marketing collaterals like banners and banner stands will always remain significant for businesses. They will never lose their importance in the context of marketing and advertising. For ages, businesses of all sizes have been relying on these gripping tools to attract more audience.
Whether you talk about trade shows, conferences, or any special occasion, if you want to grab the attention of your potential customers, banners are great. They not only help you stand out in the crowd but also offer valuable information to the audience.
In today's time, when the digital landscape is growing at a phenomenal speed, a lot of business owners are underestimating the significance of physical marketing collaterals. They think that marketing tools like banners and banner stands are no longer relevant. This kind of thinking is turning out to be dangerous for businesses. Due to this thinking, they are missing out on a lot. No matter how much you invest in online marketing, you shouldn't stop investing in physical marketing.
Considering today's scenario, both physical marketing and digital marketing are essential for businesses. Irrespective of what you sell, you have to rely on both these; otherwise, you won't be able to reap the actual benefits of marketing and advertising.
To get 100% benefits, make sure that you choose a reputed design agency to design your banners and banner stands. If you want them to be highly captivating, then you have no choice but to rely on creative design professionals.
Here is why you should invest in banners and banner stands.
Attracting Audience
The primary purpose of banners and banner stands is to attract more customers to your booth in case you are attending a business event. Well-designed banners are excellent for capturing the attention of people. The use of right colors and fonts take their attractiveness to a whole new level, which helps in drawing the attention of the audience.
Putting Across Your Business Massage
If placed in the right place, a banner can help you get your business message across in the best way possible. Whether you are carrying out a marketing campaign before launching a product or you are hosting an event, banners and banner stands can help in promotional activities like anything.
Improving Brand Image
One of the fundamental goals of marketing is to improve your brand image, and investing in banners is one of the best ways of achieving it. Beautifully designed ones create a unique first impression. If that impression manages to draw them to your product, and they like it, it ends up creating a positive perception of your brand in the mind of your customers.
Increasing Customer Base
A well-crafted banner plays a significant role in expanding your customer base. Whether you are using it for attracting an audience at a trade show or a conference, it will fetch customers to your business slowly and gradually. If it's captivating enough, your message will surely register in the minds of your audience. If that happens, it will eventually convert your audience into customers. In case your product or service is valuable enough, your customer will then turn into loyal customers.
Enhancing Sales
Well-designed banners also play a considerable role in enhancing your sales, eventually helping you get a good return on investment. Since they help you increase your customers base, it's quite natural that they increase your sales. The more products you sell, the more profit you make.
So even if you have moved your business online, don't neglect the significance of physical marketing. You shouldn't only invest in banners and banner stands but all types of physical marketing tools. Whether you talk about business cards, brochures, or flyers, etc., each one of them is essential for your business.
Believe it or not, but experts say that physical marketing tools help in evoking emotions in your potential customers considerably. Using them helps you get better customer engagement, which eventually plays a significant role in your growth. So even if you are investing significantly in digital marketing, you should also invest in physical marketing to get desired results.
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