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SEO (search engine optimization) is an essential part of making any business function, but there seems to be an idea floating around that social media doesn’t need SEO. Companies develop SEO rich content for their blogs and websites but toss SEO out of the equation when developing social media content. In some cases, people argue against using the same SEO strategies on social media entirely, creating an SEO vs. social media debate.
The truth is that there is no competition between SEO and social media. Companies shouldn’t be focusing on just one or the other. They are equally important especially if your company is trying to maximize the returns on both social media and other accounts. In this article, we discuss why your company should be focused on both social media and SEO to grow.
Share Common Goals
The goal of both social media and SEO is to make your company more popular and well-regarded in an industry, which should equate to more business opportunities. They are just two methods of achieving the same goal. With the same goal in mind, you can use similar strategies to enhance both options.
For example, your company should have an SEO strategy and social media optimization strategies. Working toward goals without strategies in place for specific achievements won’t help you get anywhere. One of the best social media strategies is to use SEO to develop your social media content. Companies are beginning to realize this and adapt their strategies to create social media SEO.
Use Social Media for SEO
Social media and SEO can work well together. If you use SEO strategies to develop your social media content, it will rank highly in search engines. This can work in your favor since social media content is catalog in the same way that other forms of online content are cataloged by search engines. This means that every one of your social media posts is a potential page added to your SEO portfolio.
The key to successfully using social media for SEO is working with keywords. Social media posts are generally short, but you can still work in some keywords to help them rank well. By doing this, you can significantly increase the amount of content that is online about your company and raise your search engine rankings.
Read more at https://kitelytech.com/seo-vs-social-media-why-there-is-no-competition/
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If you are trying to drive traffic to your website, then you may be familiar with link building. Search engines like to rank companies higher when they have more links online. It means that they have a wider sphere of influence, which is something that customers look for. A part of improving your website’s SEO should be to create links in different places.
Links also drive traffic by giving potential customers greater access to your website. You can use this to your advantage by creating links in places where qualified leads can come from. This makes it easier to find potential customers that may be looking for products and services that you offer.
Here are seven link building services that actually work.
Guest Posts
One way to create links across the internet is by creating guest posts. Guest posts are blog posts that you submit for other people’s blogs. You can hire a content writing company to write this post for you.
Doing this can help you build your reputation as an expert within your niche. More importantly, it places connections to your site in other places, making it easier for potential customers to connect with your company when they are searching for products and services.
It can be easy to find other websites to write guest posts for. Many have guest posting guidelines available if you request them or on their site. Be sure to read any writing guidelines carefully to make sure that you closely follow the format and style they want to see for the best chances. You probably won’t make money for your post, but you shouldn’t have to pay for one, either, if you go directly to the site it will be posted on. Read more https://kitelytech.com/link-building-services-that-actually-work/
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The landscape of the web and how we navigate it is constantly changing. Years ago, having a website for your business was a great and unique way to set yourself apart from the competition. Now, however, it seems that every business has its own website. It’s really not a unique aspect or selling point of a business any more. According to an ever-growing list of reports, more and more people are using their mobile devices to browse the web instead of their computers. It has also been found that roughly 42% of these users download apps to aid them in the process of navigating the web via their mobile device.
These days, most big businesses have dedicated apps. 90% of mobile users are found to prefer using apps to engage with media, instead of going to a website on their computer – this growing trend highlights the importance of mobile apps.
As more and more mobile users and businesses begin to offer their own apps, the reasons for you to not have your own app are diminishing. When we consider mobile app business opportunities, we need to recognize that mobile apps are the future.
We have already examined mobile application development tips, but, in this post, we will examine how and why a mobile app can improve your business. Mobile apps are the future, and, in this post, we will examine exactly why this is the case. Read more at https://kitelytech.com/how-having-a-mobile-app-can-improve-your-business/
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When we consider the future of web app development, we need to take into account the introduction of Progressive Web Apps. Progressive Web Apps make it clear that the future of web based applications should involve replacing native applications. However, the future of web application development does not stop there. NativeScript, React Native, React VR, and other large renderers have taught all of us that rendering is crucially important.
Additionally, JavaScript can now be used for server side coding, and several other types of applications. When JavaScript first came out, it was impossible to imagine these uses – like robots and the Internet of Things – to name a few examples.
The Past of Web Development
Despite the strides made by web developers over the years, when we consider the future of web application development, we must look at what needs to be changed in how we develop web applications. Coding languages evolve over decades, but that doesn’t mean we should forget the original reasons for creating these specific languages. JavaScript, for example, was created because the creators wanted to give anyone the ability to create something in HTML.
Browsers themselves haven’t changed very much over the years. Although, now, web languages have become standardized and browsers have implemented features for that standardization. And, new standards have allowed us to develop new features – albeit with the same languages and syntax. This system of coding and development is over 25 years old, we need to maintain some knowledge of its history if we want to maintain it. Read more at https://kitelytech.com/the-future-of-web-application-development/
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COVID-19 has shaken up a lot of things. And, when it comes to ecommerce digital marketing, things have certainly been changed with a policy of isolation and social distancing. In many infected countries, workers have been asked to work from home. Countries like the UK, Italy, and France have all been placed on lockdown and schools have been shuttered. Digital ecommerce has been on the rise because many stores have closed their shops, which forces them to turn to ecommerce and ecommerce online marketing.
However, because many schools are closed around the globe, homeschooling and school equipment queries are observing large spikes in demand. This is good news for retailers that sell B2C education equipment. Garden furniture gets many searches on weekends, but demand has been growing rapidly on weekdays, too, as policies of social distancing continue to be enforced. Additionally, when we talk about the impact of ecommerce, craft sites and crafting terms have seen a huge growth in interest because people are being forced to remain at home. Similarly, in terms of digital ecommerce and ecommerce digital marketing, companies like Xbox and Netflix have seen enormous spikes in search interest.
As with all ecommerce digital marketing, for every increasing search term, there are several terms and queries that are declining. Fashion and fashion retailers have lost a lot of visitors because no one is buying a new outfit just so they can stay inside their house. Travel, additionally, has nosedived. Ironically, though, traffic to lots of travel sites is up, but most of that traffic is related to customer service requests and cancellations. Read more at https://kitelytech.com/how-to-adapt-your-digital-ecommerce-strategy-in-the-wake-of-covid-19/
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Schema Markup and Why It Is Important for SEO
You may have heard in your efforts to increase the reach of your page, the importance of, or at least the word, “schemaâ€. But now, you’re wondering “what is a schema markup?†Schema markup is a version of information known as “microdataâ€. Such microdata can be added to your web pages to help create an enhanced description. Often, these enhanced descriptions are referred to as “rich snippetsâ€. However you choose to quantify it, this form of information is then included in search engine results. The most popular search engines, including Google, Bing, and Yahoo are the driving force behind schema markup success. These search engines collaborated in 2011, and thus schema.org was born. One of the most important features of schema markup is its ability to provide online users with a greater understanding when presented with a confusing or ambiguous web page.
Schema Markup and SEO
It is vital to discuss the importance of schema markup in SEO. While there is no concrete proof that the use of microdata will improve search rankings, it is one way to incorporate data-rich pockets in your online presence. A recent study has shown that less than thirty percent of the search results found by google include this data. In this time of opportunity and business building, it is important to take opportunities when possible. Employing a schema markup checker is a great way to establish some baseline data for the SEO history of your e-commerce business. Read more at https://kitelytech.com/schema-markup-and-why-it-is-important-for-seo/
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Sometimes, it makes sense to outsource software development services depending on the scope of the project and size of the company. Outsourcing software services could also be used to perform an IT infrastructure audit as well.
1 - Why Companies Outsource: There are a lot of benefits to outsourcing software development projects.
2 - Outsourcing reduces costs: Outsourcing certain aspects of a software project or even entire projects can drastically reduce costs.
3 - Outsourcing software development services allows access to a large, global talent pool: Make no mistake; even though software outsourcing is cost effective, that does not mean you get lower quality engineers.
4 - Why Companies Outsource to Foreign Countries: A company looking for software development services may outsource to a software development Austin or they may decide to outsource their software development needs to a developer in another country.
5 - Trends in Software Development Outsourcing: When considering whether to outsource your software project, you want to make sure you understand the trends in IT outsourcing. Remember, general IT services are always in high demand because, in IT, there will always be common issues like troubleshooting, and fixing bugs.
Whether you decide to outsource your software development project to a company in Austin, Chicago, or Ukraine make sure you research the company well and ensure that they have the capabilities to provide the services you need.
Original Source: https://www.laprogressive.com/outsource-software-development/
Software Development Austin: https://kitelytech.com/services/software-development-austin/
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Software development offers new means to define and describe the scope, purpose, and value of different software-based projects to satisfy and address perceived needs.
#1 - Value Creation and Workflow:
Value creation involves the performance of any action to increase the worth of a business, product or service.
#2 - Fast Feedback:
Getting fast and honest feedback can be essential to enterprises looking to boost their customer experience. This is because fast feedback provides value by informing the business if it’s heading in the right direction.
#3 - Learning and Exploring:
Learning helps you achieve your full potential by boosting your confidence in certain tasks as well as making your job enjoyable. As such, always set aside some free time to explore and learn new work routines and other useful skills.
You can use the working-time model to improve an ongoing project for not only company advancement but also personal development.
Original Source: https://www.techgenyz.com/2019/04/29/software-development-aspects-focus/
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Many successful brands started out as ideas out of thin air. In fact, these good thinkers wouldn’t be here without entrusting a software development agency to realize their concept from scratch. True enough, any country has many software development agencies to the point it becomes difficult to choose which one to work with.
Here are five characteristics any reliable software development agency should have.
1 - Look Into Their Software Development Process:
A software development agency’s development process is its bread and butter. It optimizes their efficiency, makes their work flexible, and evens out their workflow in all projects.
2 - Transparent and Honest:
It’s easy to find many companies showing their awards and golden reviews for all aspiring businesses and innovators. However, sometimes the deal might be too good to be true.
3 - Has an Area/Areas of Deep Expertise:
Before the digital boom, a software development agency had no area of deep expertise. Their expertise is to bring any innovator’s concept into fruition complete with functionality they required.
4 - Exemplary Previous Performance/Projects:
You are the “boss†business in a B2B arrangement. As per your hiring methodology, screening the employee’s portfolio and capability is always vital.
5 - Budgets Will Affect Their Performance:
True enough, highly-experienced agencies will have more expensive project rates. On the other hand, some starting top-quality software development agencies cost less.
It does not have to be rocket science to choose the right software development company.
Original Source: http://designbeep.com/2019/02/19/5-essential-characteristics-of-an-excellent-software-development-agency/
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Once you start working in the software development field, you’ll find a variety of development methodologies being used in various software projects. Software methodologies refer to the process of splitting any software development activity into workable and controllable stages.
1 - Waterfall Method: This is the oldest software methodology used in a variety of software development projects.
2 - Prototyping Method: Software prototyping is the development of incomplete models of any software program at its initial stage.
3 - Incremental Development Method: This particular approach to software development involves breaking a project into small parts in order to simplify the changes made in the development stage.
4 - Spiral Methodology: In this particular methodology, different methods are scheduled for manifold deliveries.
5 - Rapid Application Development (RAD): In this particular methodology, different methods are scheduled for manifold deliveries.
6 - Extreme Programming: Extreme programming is a versatile and robust software development methodology found in the early 2000s.
Software development methodologies exist to make the task of developing new software easier, more efficient, and more streamlined.
Original Source: https://technofaq.org/posts/2019/04/some-software-methodologies-for-effective-software-development/
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