Natisha Proeschel

-text c-gray-1" Today, Manchester City announced that it's joining forces with the esports company FaZe Clan. The collaboration is meant to provide new experiences for football (aka soccer) and gaming fans and to bring the two groups together. Manchester City and FaZe plan to host events and will launch limited edition, co-branded retail products. The good news keeps coming. Announcing the launch of our collaborative partnership with @ManCity: 🔗 website | #FaZeCity pic.twitter.com/c0eSSkbYsk - FaZe Clan (@FaZeClan) September 26, 2019This isn't the first time FaZe Clan and Manchester City have worked together. But this marks the beginning of a formal partnership and plans for ongoing collaborations. It also builds on Manchester City's current esports offerings. The team has a dedicated FIFA esports player, and it was the first Premier League club to launch a FIFA Online team in China. The line between traditional sports and esports has been blurring for a few years, and football clubs have realized that eSports and YouTube are great ways to connect with the youth. By its own count, FaZe Clan has 214 million global fans and over 500 million monthly views of its content. It's hard to ignore that kind of reach. Source: Manchester City In this article: business, collaboration, entertainment, esports, FaZe, Faze Clan, football, gaming, internet, manchester city, partnership, soccer All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission. Comments 53 Shares Share Tweet Share Save Popular on Engadget Google Assistant ambient mode turns some phones into smart displays View Microsoft updates developers on designing apps for dual-screens View What's on TV this week: 'The Irishman' View Netflix steps in to save New York's historic ‘Paris Theatre' View BioLite's HeadLamp 330 is listed at its lowest price yet, $40 View From around the web agen sbobet