Anuj Sharma

One of the most useful features of the Shopify store is its analytics which comes as a built-in feature. With this, a merchant can easily get metrics regarding every aspect of their online store and with proper knowledge, they can utilize these numbers to work on their online store and customize it with the help of Shopify custom development to reach higher sales and profits, However, understanding the data generated by the Analytics tool can be quite confusing as you might feel lost and confused about it. However, by focusing on the relevant matrics details, you can easily get an understanding of your eCommerce store’s performance. Further, it allows you to understand your consumer’s behavior towards your brands and products as well. As a result, the metrics from the inbuilt analytics tool aids you to improve your site’s performance. Moreover, it further empowers you to create impressive sales funnel to capture visitors and convert them into long term buyers. With this article, today we will try to gain a deeper understanding of the metrics generated by google analytics and how a merchant can use them to improvise their sales. What are the metrics? Before we dive into how you can use the analytics data available in your Shopify backend. We need to understand the basics and the source this data is coming from. Basically the metrics generated by Google Analytics are the numeric result of your site’s performance. These data are generated over a fixed period of time by analyzing the way every aspect of your eCommerce store performs over a fixed period of time. This makes matrices an irreplaceable tool to gain a deeper understanding of user behavior and eCommerce store performance. Important Metrics and ways to utilize them Although with Google analytics you might notice that there are loads of data being generated through it on a regular basis you don’t need to act upon each and every metric. By working on keeping a few of the important results steady via consistent customization and improvisation with the aid of Shopify development company you can easily generate steady sales and income. Because focusing on every metrics is not only time consuming, but it is also an overwhelming process, which can create confusion and contradictions in the merchant’s psyche and hinder his clarity. So, below is a list of few unique and essential matrices that you should focus on for maintaining consistent profit and sales via your online store: 1. Engagement: Engagement is one of the most important metrics to keep an eye on. With the help of this metrics bundle, a merchant can gain a deeper understanding of their user’s behavior and how they react to their products and services. With this data, a merchant will have a clear idea about the customer’s behavior at every stage of the sales funnel. 2. Abandonment: Cart abandonment rates are one of the major issues faced by any eCommerce store merchant. However, understanding the reason behind this is a must. By keeping a close eye on cart abandonment metrics a merchant will have access to details regarding the condition or factors contributing to cart abandonment. This can aid them in improving their checkout experience according to their requirements. 3. Marketing: Running add campaigns on social media and sending emails is not enough to make your marketing game strong. To achieve that, keeping a constant eye on the performance of your marketing campaigns running on different channels is very important. So that you can understand your user’s response and shape your strategy according to that.

Wordpress is a very familiar name and due to its amazing services, its popularity is steeply rising. The credit for Wordpress’s overwhelming popularity goes to its easy to use dashboard, amazing functionalities, and the flexibility it provides to its consumers. Further, Wordpress is constantly upgrading its services to provide the best experience to its consumers. Recently, to provide consumers easier editing experience and seamless content management Wordpress has released its new version 5.4 in Beta. In this version, the main focus is given to the improvisation of the block editor in Wordpress. To make it easier for users to publish and manage their site’s content. Features of Wordpress 5.4 The latest Wordpress version has a number of unique features in it. These features are mainly induced to make content management easier for WordPress users. Also, there have been numerous bug fixes as well in this version of Wordpress to make it flawless and efficient. Below is a list of new features introduced by Wordpress in its new version that can aid in better store management: 1. Interactive user guide The first visible difference in the block editor of Wordpress 5.4 is that users are welcomed after the update with a clear and concise user guide. This instructs users about all the functionalities of the latest blog editor and how to efficiently navigate through it without any hassles. Further, if keeping track of all the instructions at one glance looks impossible, the user can also access it at any time on the homepage. Also, to aid in site management you can also hire expert WordPress developer, who can customize your WP backend according to your requirements. 2. TikTok embed blocks This new version of Wordpress also has an extra feature of adding TikTok video links into their blogs. With this block, the user can easily add TikTok videos in their blogs to market their multiple channels. Also with this, you can easily take advantage of your social media presence to gain more traffic. 3. Easy Featured Image Upload Another beneficial update is that this new version of WordPress allows users to upload featured images through the drag and drop process. This drag and drop process for uploading a featured image makes the process of publishing new blogs much faster and efficient. As a result, it makes maintenance for blogs and websites easier and effortless for the consumers. 4. Color options for blocks With the rising demand for interactive user experience, creating visually appealing content has become a must. To cater to these requirements, Wordpress has induced more color options in its block editor. With these, you can easily edit the color, group, and column blocks. These options in making color variations for your blogs enable you to create visually appealing content for your audience. 5. Fixed block toolbar for easier editing With users mostly using mobile devices for accessing and editing their websites, making the WordPress block editor mobile-friendly became very important. So, to do this WordPress has mended a few flaws in the mobile version of the block editor. For example, the block toolbar for the mobile version was previously moving as users would edit their content. This, as a result, would create hindrances and disrupt the user experience. To solve this, the toolbar has been fixed at the top for mobile devices, to make it easier for users to edit the content using mobile devices. Conclusion With the new version of WordPress, a number of issues hindering content management have been effectively resolved. This not only enables users to efficiently manage their content, but it also allows them to deliver flawless UX as well. So if you are planning to improvise your user’s experience adapting to Wordpress 5.4 can be a great way.