Esta Global

Although it’ the year of the pandemic, website design is not going to be a static element. It’s constantly changing and evolving. Trends come and trends go, but the website design company in Kolkata know the simple things that are everlasting and evergreen. However, a state of the art website that has been designed a decade ago, is absolutely obsolete now. With time, it’s necessary to update and upgrade your website. Go online and search for trends and you will be flooded with information that would confuse you further. A better strategy would be to connect with a website design company in India and let the professionals decide how design can up your game in the global market. Here are the 3 little things that a web design company won’t be telling you. Read on and get to know the 3 little secrets of success. Unique Typography Instead of following any kind of typography, it is important to follow something that’s unique, readable and connects with the potential customers instantly. It is advisable not to go for something that’s too common and also for typography that’s unique and doesn’t connect. Stay in the middle and let the brand and typography both connect the dots between you and the potential customer. The website and the advertising campaigns both should maintain the same typography. The font should be identified with your brand. Also, go for large font instead of smaller ones. The customer spends only 10 seconds on a webpage and that’s the time when you can grab the attention, especially if it’s an eCommerce website. Choose typography that’s compatible across browsers, operating systems and devices. Typography decides on the nature of the company and can be a game-changer for your company. Videos are here to stay, BUT…… A stunning video can instantly change the entire look of your website, but a high-pixel video can weigh it down. Therefore, it is important to balance things out – the loading time of the video and the state-of-art design. The human brain can process moving images faster than text and therefore, a video can explain your business faster, better and in a more engaging manner. Videos again, add brand credibility to your online venture. However, there are some things that need to be kept in mind: • A video should not start automatically and abruptly when a visitor visits the website. • The video should not cover the full screen of the mobile device. • The video should not start at a high volume and startle the viewers. Incorporate a play button and let the audience have control. Hamburger Menu Every small element of the website is significant, but sometimes we overlook significant small things. The hamburger menu is such an item. The three horizontal lines on websites that open up the menu bar is the ‘hamburger menu’. A website with multiple webpages may have a problem to display all the options on the homepage as it takes up screen space. The problem gets intense when the website is accessed through mobile devices. That’s the time when the hidden or the hamburger menu comes to the rescue. This is one such secret that your website design company in Kolkata won’t disclose so easily. The hamburger menu improves navigation and doesn’t distract the audience. The 3 dots are called the hamburger menu because there are 3 lines tacked one on top of the other and it resembles hamburger patties. Interesting, isn’t it? Final Thoughts Are you worried if these elements would work for your website? Well, why not check them out by asking a web design company for a demo. Professionals know better and are eager to help at a reasonable price. Consider web design as an investment that will help build your brand and business.

The internet is the hub of communication and interactivity. An interesting website that connects to the audience is far more interesting than an ordinary site with loads of information. The web design is the personality of the website and its impact over the audience is highly important. The ‘About Us’ page is the most neglected page of the website. Online entrepreneurs usually neglect the content and design of the ‘About Us’ page and focus more on the ‘services page’. That’s great, but your biographical information is important to make a connection with your visitors. It’s time to connect with the website design company in Kolkata and get started with the designing or redesigning of the ‘About Us’ page. Talk about yourself When visitors click on the page, they expect every information to be there. This is the time to blatantly be promotional and talk about your achievements, goals and objectives. You are introducing yourself to a complete stranger and this is the time when you need to come out as someone reliable and trustworthy. Don’t make bold statements and avoid making big promises. Make the page a personalized version of a sales page. The visitor will look into the page searching for his/her answers and if you can give them what they are looking for, then half of the work is done. It’s also a clever idea to have social media links of your Facebook, Instagram and Twitter, especially if you are a big brand and have an active social media presence. In short, the design and the content need to complement one another to make your page worth a look and read. Give your picture Talk to the website design company in India and ask them to upload a professional photo of yours. Get yourself clicked by a photographer or get it photo shopped by the designer. The photo is a piece of evidence that you are open to the target audience and they would be able to connect with you. However, there are ways to upload the photo, like you need to study the audience before uploading the picture. Next, you need to avoid random photos without the professional touch (it’s important, especially if you want to avoid criticism). A picture is the best way to connect. However, if you are not comfortable to share your real picture, then comic illustrations is a great idea, to engage the audience in a fun way! You appear funny, approachable and connect with the visitor instantly. Cross-promotion After arriving on your home page, the visitor would automatically check out the ‘About Us’ page and that’s the reason why you need the website design company to redesign it. Use the page to get more traffic, but making it appealing and linking the page with the service pages. Share personal stuff and blogs that you are proud to showcase. This also helps in internal link-building and a great way to connect. Let the world know what you are up to with your business and design the ‘About Us’ with flair!

Big brands have already implemented VR or better known as ‘Augmented Reality’ or ‘Virtual Reality’ in their marketing strategy. It has become a very powerful marketing tool and it’s creating waves all over the world. Take for example, Ikea, the furniture store has started using virtual reality to help their customers get a glimpse of ‘how the furniture would look in their homes’. It’s a personal and real-time experience and it can help improve your sales, by giving the buyer an opportunity to improve and make easy personalized choices. VR has also started to make its way in India and top digital marketing company in Kolkata uses this tool to make their customers reap the maximum benefit out of VR. What is VR? VR is a real-time experience. It’s Virtual Reality and standing true to its name, it has the power to put the visitor in another dimension, through the help of technology. VR is a term related to the digital world, as this technology can be used proactively only be reputed digital marketing company in India who have expertise and knowledge in this field. So, how do a digital marketing company use VR and get this technology to bless your brand with its power and potential to pursue and influence the customers – in a way that would surely make them love your brand and keep coming back for more! VR Applications Yes, it’s time to get rid of the videos and take things to the next level and the strategy used is simple. Get a Virtual Reality application designed by the company and it’s your first step towards a new world. Customers get new real-life experience and although virtually the customers get a feel of how useful and enjoyable the product or service would be – the end result, more conversions and greater profits. It’s a win-win situation for the customer and the brand. 360 degree Videos The simple videos are no longer appealing as mentioned above, but 360 degree videos say a lot and can actually go a long way without looking monotonous and boring. The same old thing is not repeated. These 360 degree videos are different from the regular ones. The customer uses the smartphone and can experience all dimensions smoothly. Companies who are into cosmetics and apparels have made great use of this technology. It virtually showcases the products and the customer can understand whether the apparel and the cosmetic would work for them or not. Hence, there is no room for bad-buys and returns, which are hated by almost all customers. Real estate companies have also started using Virtual Reality Technology to showcase their properties and get clients. Even for the interested clients, they do not have to visit the property repeatedly and can take the final decision without the struggles that were faced earlier when technological help was unavailable. Virtual Reality is an upcoming trend and it’s here to stay for the long haul. Don’t miss the opportunity if you can stand out and appear to be different from your competitors.