Avantika Shergil
posted a blog.
Mobile app development has reached newer heights as mobile apps have become the 'lifeline' of the new-age businesses. But the advanced technologies, it has also become inevitable for business organizations to be more mindful and make better decisions when hiring an offshore mobile app development company.
Out of the three hiring methods, viz. freelance, in-house development team, and outsourcing it to mobile app development companies, having an offshore IT company by your side to cater app development services has the most benefits. One, the businesses get access to a wider talent pool of developers, and two, it is a cost-effective method in the long run.
With proliferation of technology since the turn of the century, India has emerged as one of the best centers for software development. Thus, hiring mobile app developers in India is a profitable deal for the companies because of a strong IT force. In addition to this, India is known for rendering best-in-class software development solutions at affordable rates.
Thus, this blog will discuss the complete steps to help you hire the best offshore app programmers in India. In addition, we will also see the general IT scenario in India and its rise in Asia and the world.
The rise of the Indian IT horizon
There are more than 4.36 million IT professionals in India. The large IT force is one of the main reasons businesses worldwide are interested in outsourcing their app development projects in India. Moreover, now because of the pandemic, the rate of digitization in India has doubled up. That is why the IT software and services sector hiring was 55% higher in July 2021 than in January.
Besides, India is the second-largest English-speaking country, which removes the communication barrier to a great extent. Moreover, the Indian government considers IT an important part of the economy, and therefore, it provides immense support to the IT sector by easy taxes and other regulations.
In addition, if we look at the growth in hiring from June 2020 to June 2021 on a year-on-year basis, it rose to a whopping 163%. The steep rise in hiring is a clear indicator of the ever-growing IT sector in India. Moreover, it also establishes that India has not lost its charm despite the pandemic and has continued to attract investors, especially in the IT software sector.
The diversity of the Indian diasporas has also been a major factor in this rise. It is now easier to hire dedicated mobile app developers in India even from the tier-2 and tier-3 cities and the metros. Yes, along with Delhi, Bengaluru, Pune, and Hyderabad, it is now easier for companies across the globe to hire app programmers in India from Thiruvananthapuram, Ahmedabad, Indore, Cochin, Coimbatore, Jaipur, and Vadodara.
Difference between onshore and offshore
To put things straight up, the primary difference between onshore and offshore is that an offshore company will work in a completely different country. For example, suppose a business company from the US is looking to outsource its mobile app development requirements. It will be from countries or regions such as India, Eastern Europe, Latin America, etc.
On the other hand, the onshore company is closer to your business and works in the same time zone. Thus, if you opt to hire mobile app developers from an onshore company, the communication will be easier as there are no time zone complications. In addition, it is easier for the businesses to comply with trading rules as regulations with the offshore development companies, as the same set of rules will govern the offshore company.
On the other hand, hiring remote developers at offshore development companies give you quality, and labor costs are also less. In addition to this, India's mobile app development cost is much lesser than the European or Latin American countries. Also, the experienced offshore development companies keep the communication process entirely transparent to ensure the smooth completion of the project.
Benefits of hiring offshore mobile app developers
There are a lot of benefits that business companies would get if they choose to hire app developers from India. Whether offering flexible outsourcing mobile app development solutions or working according to the client's time zone, mobile app development companies from India can do anything and everything to render the best possible solution to their clients.
We have listed some of the top benefits of hiring app developers in India, have a look:
A large pool of developers to choose from
As mentioned earlier, India has a strong IT force. More than the number, it has a plethora of skilled and experienced app developers who have a stronghold in various mobile app development programming languages.
Thus, the business houses will have a large pool of talented mobile app developers to choose from. It will not only enhance the performance of their app but will also reduce its time to market. Therefore, hire dedicated mobile app developers from India to ensure a great product and steep business expansion.
Cost-effective
Pocket-friendliness is perhaps the most striking point when it comes to hiring mobile app developers in India. Here, a mobile app developer's average per hour cost is way less than the app developers in the USA or UK. Moreover, business organizations should not believe that the quality of app development will be substandard because of low cost.
India has been excelling in all fronts of mobile app development since the turn of the century. Thus, as an IT business owner, you will find yourself in a win-win situation due to mobile app developers' quality and cost-effectiveness in India.
Flexible
There are several quality outsourcing app development companies in India that work according to their clients. In addition, the work processes of the companies are so flexible, which makes it easier to implement even any last-minute changes in the app.
Higher productivity
The app developers from India have in-depth knowledge and market experience. That is why as an IT business owner if you choose to hire remote app developers from India, you are bound to get high productivity.
A highly productive mobile application will aid in the faster expansion of your business and take you to the zenith of your genre.
Specialized talent
The numbers of specialized app developers in India are way higher than the other Asian countries. Thus, no matter your preferred app development language, you will find reliable app developers in India proficient in that language.
Along with programming languages, IT professionals from India have great exposure to top-rate technologies such as blockchain, IoT, artificial intelligence, data analytics and many more. Due to the exposure for app developers in India, nothing is 'alien' related to technology advancements.
New perspectives through cultural exposure
India as a country is known for its diverse culture all across the world. And when you want to hire app developers from India, understanding the country's culture becomes very important for businesses.
Indians, in general, have a very analytical approach when it comes to technology, which is reflected in their app development services as well. Thus, along with the app development prowess, the app development companies from India can become an able ally in the overall business expansion.
Increased focus on core business activities
When businesses are free from any software development activities, they will find more time to focus on their core business activities. All the leading offshore app development companies in India have a team of high-quality project managers, developers, and designers. Thus, this means that the remote development team will share all the responsibilities related to app development.
So as a business owner, without any additional stress, you can focus on other areas such as sales, marketing, and expansion.
Key steps follow to hire app developers from India
So after understanding the benefits of hiring Indian app developers, it is time to look at the steps that will help you choose wisely. The entire future of your app development project depends on the quality of remote app developers you hire. If the experience and skill set of the hired app developers is not up to the mark, it can cause severe damage to your business.
Here are the steps to choose the right remote app developers in India:
Identifying the scope of the project
Before beginning to hire app developers, it is essential for business organizations to determine the scope of their projects. Once they are thorough with that, it will help them to make more informed business decisions.
Identifying the project's scope will help the business houses create a clear roadmap so that there is no hiccup during the entire app development process. Moreover, a business company will convey what they want from the app to the app development company with a clear scope.
Do adequate market research
Before outsourcing mobile app development services, doing in-depth market research is a must. As a business owner, you must know what kind of market you are getting into and what your target audiences want. Another research can also be done for finding leading mobile app development companies which can be your strategic or finance app development partners.
Proper market research will also help the clients be aware of the ongoing trends and convey the same to the mobile app development company.
The complete market research also includes studying the existing applications of your genre. Look through the app store or play store, and you will find two to three apps that directly fall into your niche category. Carefully analyze those top apps and what they do to keep their market intact.
Render the functional details clearly
It is vital to convey the right information to the app developers. Thus, document your app requirements in detail and make your remote app developer understand what you want from the app.
Proper functional details will assist the hired mobile app developers from India in developing proper wireframes of the mobile app and improve its overall functionality.
Understand the needs and wants of the targeted customers
While understanding the target audience's needs, keeping a keen eye on their buying behavior is essential. Thus, while hiring remote app developers in India, ensure that they are fully equipped to cater to your target audience.
Along with the buying behavior of your customers, track the changes your peers are making in their work process. Because the shift in likes of the customers also depends on the quality of the product, they are getting from the market.
Experience and expertise of the company
Read everything about the outsourcing app development company before finalizing them for your application development project. Go through their website, read their client reviews, look through their work portfolio, etc., to completely know the absolute credibility of the app development company.
In addition to all this, it is very important to ask the right set of questions before hiring app developers in India. This is because the correct questions help you clear the air with the company and everything will be on the same page from the beginning.
Moreover, while analyzing the company's technical expertise, pay attention to the tools the app developers in the company use.
Do not go for the cheapest options
It is not recommended to compromise on quality to save some money. As a business owner, refrain from choosing the cheapest option as it will not ensure quality. And in the long run, it would be disastrous for your business if the app would not perform well in the market.
Moreover, here we are not saying that you should go haphazard in spending money on app development. Just be mindful of the options you choose.
The best option to realize India's mobile app development cost is to go through their mobile app development pricing models and check what fits best for you.
Pay attention to their entire development process
Last but not the least, it is essential for the business houses to keep track of the entire app development process of the offshore companies.. It will help you realize the app's scalability and the kind of app maintenance it would require after completing the app development project.
Summarizing the content
India has been rapidly becoming the most sought-after center for mobile app development for businesses across the globe. With so much diversity, the business houses need to realize what they want before hire an app developer in India. Complete awareness about the mobile app project and the hired offshore company in India will give them a complete advantage and add credibility to the overall app development project.
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Avantika Shergil
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Can you establish a standard way with which the customers will prefer to shop forever? Of course not. Irrespective of industry vertical, sometimes, the customers like to purchase through a brick-and-mortar store, browse online and then shop offline, view an advertisement and buy impulsively, or buy directly through the brand app.
The gist is there cannot be a one-stop solution that boosts up the customers coming from different geographies, background, and demographics to buy the product. What should the businesses do to ignite the customer’s interest? Implementing multi-channel or hybrid marketing is the best solution.
Increasingly, businesses are counting on multi-channel marketing to get their brand message and product reach to the target audience through the plethora of marketing platforms. Winning the customers and earning the dollars by exercising multi-channel marketing makes sense. The more businesses do, the better will be the results.
A quick glance at multi-channel marketing:
Multi-channel marketing encompasses every possible channel, be it online, offline, or the combination of both which helps in increasing customer outreach, encouraging the customers to respond and make the purchase through any preferred channel.
For instance, a clothing brand can sell the products online through online Ecommerce portals can build its own portal to let customers browse the inventory directly, optimize the site for higher rankings, open retail outlets to enable physical shopping, launch email and social media marketing campaigns, print ads in magazines, participate in exhibitions, and pretty more.
Instead of putting all the eggs in one basket, when businesses focus on multiple channels to market the product with the right strategy in place, the likelihood of conversion will increase and the risks of a huge failure diminish.
A few glimpses of business success that multi-channel marketing has brought:
Uniqlo is the first that has experimented with virtual dressing room and then mobile has become an integral part of multi-channel CX strategy. The “Style Your Life” campaign has increased its WeChat followers from 400,000 to 1 million.
Rebecca Minkoff is the industry leader in multi-channel marketing that has evolved its marketing strategies by investing in digital platforms and technologies.
Burberry brand has gone beyond common social media platforms to engage the fans in the real-time through messaging apps in China. It has experimented with a new collect-in-store feature to improve stock availability and reduce delivery times that has paid off to the business.
It’s immersive!
Still, unsure why businesses should move into multi-channel marketing orbits? Here’s the answer:
In the hyper-connected world, the customers are already on the web, mobile, and physical stores, which means using a single channel to market the product will be ineffective because the customers are already multi-channel buyers. 80% of the marketer uses three to four digital channels to market the product to ensure success, which is a clear indication not going the multi-channel way will risk the businesses left behind.
Beyond creating the presence on website, blog, or email, making the business available on Facebook, Instagram, Snapchat, or Twitter is all-important because the people are likely to see the favorite brands on the channel they are using. If they don’t see the business, definitely the competitors will be there.
Note: Every single-channel under multi-channel marketing creates an experience which must be consistent across the channels, else the business will miss the mark.
Let’s understand why strategizing is important:
The multi-channel marketing strategy is a game plan that’s created to direct the efforts across the multitude of channels to achieve the defined goals. The business will decide which medium of communication- email, social channels, Google Ads, SEO optimization of website, television, or print media is effective in reaching out and interacting with the target audience.
The clear understanding of various things such as the same blog will be shared on different platforms, the same content will be shared differently on distinct channels, is the target audience engaging with content published on different platforms, or the same strategy is bringing positive results on all the platforms, is vital to bring winning outcomes.
The strategy must be tailored to business-specific strength, weakness, and goals to offer a consistent omnichannel experience to the users and enjoy a lot more benefits.
The benefits that effective multi-channel marketing strategy brings on the table:
Reach more people
A brand cannot target all the citizens of the USA with the same message using the same platform as all the US people not necessarily use the same platform. With multi-channel marketing, sending the message to all the USA citizens through different channels become possible which eliminates the risk of the brand message not delivered to the target audience. With the little-to-extra investment, the user’s reach would increase.
Catching the customers at the right moment
The brands cannot guarantee the fact that their customers actively use Facebook, LinkedIn, or email, which diminishes the chances of the brand message get heard. With a multi-channel approach, every possible platform is covered that ensure the target customer will discover the brand on the channel they use or like the most and can look into the brand’s offerings conveniently.
Keep the brand on the top of the customer’s mind
When the people find a brand on several channels they use, its image gets saved in their subconscious mind and they quickly remember the brand at the time they see it again. It’s a sign, the target customers may not have a need for the products in the present time, but when the need is created, they certainly look to the brand to get the product. In this manner, when the brand appears everywhere, the people with no initial interest can become the potential customer in the near future.
Hold a tight grip on customer-generated content
The customer’s reviews and word of mouth are the inseparable part of multi-channel marketing. The customer-generated content can be positive which can build the reputation or negative that can significantly ruin the brand. Again, it’s totally out of the businesses’ control, but leveraging intelligent tactics, it can be turned into powerful marketing media.
For instance, the customers with negative comments when answered aptly and convincingly, it appeals to the rest of the customers who are reading the conversation. The customers with positive word of mouth can be turned into brand ambassador which bring more sales to the business at zero dollar investment.
The sale is certain to surge
The research study has proven that the army of customers build through multi-channel marketing spend more than the customers reached out with single-channel marketing.
The reason behind multi-channel sales bringing winning upshots is that brand is getting more opportunities to connect with the customers at various stages of buying process, which further improves customer satisfaction (Not troubled with the same message on the same channel again and again), lower cost of acquisition (Spending bundles on PPC is not essential), and increase the bottom line (less investment and high sales volume).
Getting more data means more customer’s information
With multi-channel marketing, the businesses are having more data beforehand that helps in understanding the customers to the core and impact the customer’s purchase behavior accordingly. But, the data is equal to trash if it’s not organized and analyzed. Thanks to the digital marketing strategy that back-up the marketing plan with necessary digital tools which measure and analyze every micro-interaction in the customer’s journey for improved results.
Stay dynamic to customer’s demands
The technology advancement has not just connected the people with everything in a matter of seconds while making them crave for real-time transactions. It implies the modern customers are damn impatient and expect the results right here and right now, which can be fulfilled with multi-channel digital marketing.
Connecting the dots, this form of marketing know where the customers are in their buying journey and how to interact with them with a tailored and quick-response strategy that meet their evolving needs and stay aligned the business strategy with dynamic needs.
Improve retention with retargeting and remarketing
According to a study, when people get leisure time, they spent most of the time browsing various things on mobile. The time they visit a website, a cookie is set that’s used by the marketers to target the users when they visit other websites or other channels. This form of retargeting helps in reminding the user what they have last seen or visited to bring them back to the website.
Once, the customer has purchased a product or service from the website, the business can connect with them through different channels to remarket the similar products or inform them about new offers for retaining them to the website and repeat the purchase.
Competitive advantage
When the brand is not present at the channel where their competitors are excelling, it’s a signal the brand is losing the sales and ROI to the rivals. With a multi-channel marketing strategy, the brand won’t give a single opportunity to the competition to take away the customers and make money.
Besides, being a good player in multi-channel marketing lets brand answer the new competitors popping-up with optimized marketing campaigns as they know what works and what not in the niche market through specific channels. It helps in seizing a competitive edge for the long run.
Wrap up
Multi-channel marketing is no more an abstract concept about which businesses are unaware of. It’s providing unheralded opportunities from huge conglomerates to SMBs to enjoy significant results with a 360-degree view of customers.
The brands that are still resisting and taking the back seat, then plugging in with the customers, offering the customers what they would love to have, and boundless growth is implausible.
Note: It’s ideal to launch multiple marketing campaigns across various channels but maintained and managed in a coordinated way under the hood. This, in turn, helps in proper scheduling, right execution, and precise evaluation of all the campaigns across different channels. Follow the same way.
What’s your take? Want to create orchestrating multi-channel marketing campaigns to change the wind of sales and ROI? If so, get connected with top digital marketing companies that help you with the right tools, strategy, and additional tips.
Avantika Shergil
posted a blog.
If you think that the emergence of wearable technology is after the proliferation of mobile technology and Smartphones, you are wrong. Humans have been using Wearables since the last 5 centuries when small watches were worn as a necklace in Germany in the 1500s. Before the pocket watches came into fashion, men carried watches in their pockets in the waistcoat in the 1600s, proving time and again the relationship of wearable and humans.
As time passed, wristwatches became smaller, precise, and accurate, and people started using them for various purposes other than keeping time in check. In the modern-day, wearables find use in multiple sectors such as fitness, wellness, pharmaceuticals, fashion industries, and many more.
Through all these years, the technology developers have designed Wearables such that people can use it as a stylish accessory, and users can inculcate it without any hassle.
Since wearable technology is easier to use, a large number of people couple it up with their Smartphones or use them separately to monitor their health and other things.
Wearables have proved to be a boon for many industries such as retail, manufacturing, and many more. Wearables are crucial as they can aid and speed up all the vital processes in the industries to increase production.
Thus, it sets us up correctly to take a look at the journey of Wearable Technology from scratch and see what it has in store for us in the future.
A Peek into the past
At the turn of the new millennium, companies started extensively using wearables in clothing and accessories. There were shirts designed in 2004, which had tele-transmitting touches, thus allowing the users to operate them over a distance. This experiment with the wearable technology was unique because it was the first time that the garment sector used the technology
Four years later, companies started using wearables as a hearing device coupled with the Bluetooth technology. This design replaced the heavy over the head look of the earphones, thus curbing down the weight and adding a style statement.
The idea behind designing the wearable technology was to make the device multipurpose, to make the device suitable for listening songs as well as answering calls on the go.
The varied usages are the reason why over 27 million devices are sold all over the world in the last four years.
Reading the present
With the proliferation of technology, we can see a plethora of wearable devices around us in the present times. Be it fitness, healthcare, or automobile; wearable technology has made its presence felt as it has made access to important data very easy. With an increase in popularity, companies began to create wearables for mass consumption and not only focusing on superficial futuristic concepts.
In 2015, the mobile OS giant Apple launched Apple watch, and it became the best selling wearable device in history, with 4.2 million sold in the second quarter of 2015. Before Apple Watch, the initial offering of smartwatches to the world was given by Samsung when the company launched the Samsung galaxy gear in 2013.
The doctors use wearable devices as implants under the skin to track the insulin level beneath the skin. Doctors surgically implant the devices to make sure that the doctors get regular updates about the health of the patient in concern. A lot of impetus is given to wearables in the healthcare industry.
Believing in the Future
Wearables are all set to take the healthcare sector to a new level with their prolific technology in the future. The doctors and nurses will have various options to use wearables in checking heart rate, blood pressure, the release of a certain kind of biochemicals.
Moreover, as common users can deploy wearables easily in their daily life, they can keep their calories burned and time spent exercising in check.
In addition to this, in future wearable technology can be used in forecasting changes in stress and mood apart from measuring the blood alcohol content.
Moreover, the athletes can use it to track their performance and be better at the time of the event. Doctors can monitor the patients suffering from heart-related problems for a long time as the wearable device will give concrete analysis for better treatment.
Apart from the healthcare, wearable technology will rise to an unprecedented level in clothing accessories. There will be clothes that could have touch-sensitive areas, and you can control your smartphone through them.
Wearable technology will play a huge part in sports accessory. There will be a 3D printed carbon fiber dress that will change its color, measuring the adrenaline levels of the user. Moreover, smart sports innerwear will respond to the changes in the body as the athlete advances in their sport.
Challenges for the wearables
The challenge that the wearable technology will face is to create a user base that is sustainable and has a lot of engagement. Wearable electronics die as they don't have a larger rate of user engagement.
Moreover, miserable battery life, awful design, and UX problems are some of the other functional reasons why users refrain from using wearables for a longer period. But the new age wearable devices have remarkably overcome all the shortcomings, and wearables are all ready to be one of the technologies of the future.
Final Words
Wearable technology is going to be one of the pillars of future technology expansion along with AI, AR, and Big Data. Apart from health medicine and fitness, the wearable app development companies aim to include wearables in the field of education, finance, gaming, music, and many more.
The hands-free nature of the technology makes wearables exciting and appealing to the general audience. There will be easy access to data on the go. Wearables will help people to finish the task in businesses and also in their daily lives.
Avantika Shergil
posted a blog.
Artificial intelligence is penetrating every aspect of our lives, and that includes our smartphones also. They are enhancing the capabilities of our mobile apps and thus enriching our mobile experience.
In this article, we shall explore how AI is improving our mobile experience.
Catering Personalized User Experiences
Imagine a situation; you have just changed cities, and you are exhausted after a long and tiring home shifting routine. You promise yourself a beautiful caffe latte, once you finish shifting your home and putting everything in order in your new place.
You go into a Starbucks into your new city and tell the Barista your name. Voila, the Barista, instantly starts preparing your café latte and cookies because Starbucks knows that this is your favorite order.
It is possible because of the Digital Flywheel program of Starbucks. The Digital flywheel program is a cloud based-Artificial Intelligence system that keeps track of your preferences. The system even suggests you new flavors of Starbucks based on user trends.
Users who have opted for the Starbucks rewards program get this benefit, as they allow Starbucks to gather data about their coffee habits. This includes data such as at what time of the day you usually prefer to drink coffee and which kind of coffee you order.
The Digital Flywheel AI will suggest order recommendations based on the city, weather, and whether it is a weekday or a holiday. The My Starbucks virtual barista on the Starbucks barista app will let you place your orders using voice commands. It will also help you in choosing the best latte according to your taste, apart from recommending the latest flavor in the town.
Apart from Starbucks, brands like Tommy Hilfiger and Nike are utilizing the power of AI to cater to personalized experiences to their users. Now when you enter the website of Tommy Hilfiger, you will be greeted by their chatbot. The Chatbot will not only show you the latest collections of Tommy Hilfiger, but it will also take you behind the scenes of their latest fashion show.
The Chatbot will reply to queries, offer some valuable fashion advice on what to wear for which occasion. The bot can make these suggestions because it analyzes large quantities of data on the fashion preferences of its users worldwide, and also it asks the user a small set of questions that helps the bot in determining the personal style of the user.
Thus AI can help businesses in creating user personas in real-time and in great detail. Now there is no need to segment customers into broad segments; AI will do the job more quickly and efficiently.
Mobile manufacturers are waking up to the possibilities of Artificial Intelligence in mobile devices. An excellent example of this phenomenon would be Apple, which launched the A12 Bionic chip with Neural Engine support.
The chip can perform 5 trillion calculations per second, and Apple has made the chip open to Core ML. This will let the developers utilize the machine learning capabilities of the chip.
Improving the Search Experience
Artificial intelligence has brought about considerable improvement in image recognition systems used in mobiles, improving the overall search experience. This is especially convenient when you see something interesting but do not know what it is, or it is in some foreign language.
Just point your smartphone’s camera, and the search engines armed with AI capabilities will do the legwork for you.
Many startups are implementing AI-based search features in their businesses. Take, for instance, the case of Forever21, which allows its customers to search for their favorite merchandise visually by clicking on the icons which will represent the features that they desire in an outfit.
Similarly, the UAE based Job search platform Bayt.com has leveraged the power of AI by matching job-seekers with job-providers by using an AI algorithm.
AI systems have evolved to such an extent that they can now pair the search terms with the user’s behaviour to give the most relevant results to the user! The AI systems can now identify whether one particular website meets the needs of a user in a better manner than another website or not. Accordingly, it will cater the best results first.
Translate that for me
Travelling to a new country can be fun, but language barriers tend to spoil the party. It's difficult if you cannot read road signs and restaurant menus when on holiday, and this inhibits you from enjoying the local culture in a better manner. But don't worry, our Artificial friends are here to help.
AI systems incorporated into sophisticated language translation apps through voice assistance will let you translate from one language to the other. Earlier, you had to type your query into the app, but now you could speak something in your preferred language, and the app would speak out the same in the desired language, acting as your virtual translator.
AI also adjusts for latency, which means that AI-enabled apps would be able to translate like a human interpreter, without a time lag.
AI-enabled translating apps can also prove to be a boon during medical emergencies. What if the doctor and patient do not speak each other's language?
Don't worry, an app called Canopy has solved this problem. Canopy is a medical translator app that has a vast library of pre-translated medical phrases.
Suppose a doctor who doesn’t speak french comes across a patient who only speaks French, then he/she can ask through canopy some basic phrases. This could prove to be crucial in saving lives.
Chatbots
AI-powered Chatbots are increasingly becoming popular. Chatbots had been invented to ease the load on human customer relations executives. Previously the role of chatbots was limited to answering the FAQs, for anything more than that, you had to contact a human customer relation executive.
But now the scenario has changed, and AI-powered chatbots are now adept in answering complex queries effectively. They do so by engaging with the customer in meaningful conversations and personalizing their responses. Today’s AI chatbots learn from their past conversations with the customer and mold their responses accordingly.
Such smart chatbots help customers by solving their queries effectively and quickly, and they are not affected by mood swings, unlike human customer relations executives.
A classic example of AI chatbots in action would be the Hipmunk chatbot, which is a conversational chatbot used by the company to determine the location of the user and cater tailor-made travel packages according to the needs of the customer.
Hipmunk chatbot uses the power of NLP (Natural Language Processing) to converse with travelers and guide them in booking hotels and flights. The chatbot also asks for any special requests and takes into consideration the personal preferences of the user before going ahead with the booking.
Hipmunk has optimized its chatbot by integrating visual interfaces, buttons, and location tracking features into it. Thus when you type "Flight to NY," the chatbot will give you the flight to New York from your hometown as it knows your location.
Face Detection
With the advent of AI, it is now possible to install reliable face detection systems into our smartphones. These systems enable the app to detect the face with a reliable 98% accuracy. AI-enabled face detection technology is being used to authenticate the identity of passengers in many airports across the world.
Police departments are using the technology for tracking criminals. AI is opening up new frontiers in the field of detection technology; there are softwares, which can identify humans from their gait. This technology identifies people from the angle of their arms and the length of their strides. The Chinese police are already implementing it.
US intelligence department, the Pentagon, is currently trying to develop a technology that will help in identifying individuals by analyzing the way people use their smartphones. This could give rise to a global posturing system as the Pentagon is open to releasing the tech to all the US smartphones once it perfects the technology.
Apart from helping in identifying individuals, this technology will also help in securing your phone. Because if the AI system monitoring your phone recognizes that there are too many anomalies like:- the way you grip your phone, the way you take it out from your pocket, then it will lock the phone automatically. Thus AI will save you from unwanted trespassing in case you lose your phone.
The potential of detection technology is endless; in China, shoppers are using face detection technology to pay their bills.
To wrap things up
By using AI, we can enhance the power of mobile apps. AI systems help your app in identifying patterns of usage and in personalizing the user experience according to the preferences of the user.
Avantika Shergil
posted a blog.
React Native is a cross platform app development framework that helps the app developers to make eye-catching cross platform apps. It was released by Facebook and is a more accessible medium to develop cross platform apps to
mobile app development companies. A cross-platform of Hybrid app is compatible with many platforms which include Android and iOS platforms.
Earlier if a business needed to deploy its app on two of the world's most popular app platforms:- Android and iOS, then they would need to develop separate apps for both Android as well as iOS. These apps were called as native apps. Building a React Native app is much more cost-effective than building native apps; let's see how.
Code sharing between iOS and Android
React Native has a significant advantage over native app development platforms. The 90% of the code used in Android and iOS app development in React Native is similar. It proves to be a significant benefit because it eliminates the need for having two separate app development teams, one single team can easily accomplish the task of building apps on Android as well as iOS.
Reduced time due to hot reloading
React Native contains an essential feature known as hot reloading, which allows the coders to see the effects of their changes in the code in real-time. Whenever a coder compiles the code, it takes a few seconds to give the result. These few seconds when added up eat up hours of productive time. Hot reloading helps in reducing this time by providing instant real-time results.
It allows the developers, freedom to implement their code in real-time as it compiles the code quickly and sees the effects of their code on the program. Hot-reloading thus helps in faster mobile app development, as the developers can now work in tandem with the designers and testers.
For example:- If the colour of a particular button is not showing correctly, then the developer can edit the code and show the results to
the UI/UX developers. Speeds up the process as the UI/UX developers can give them. It goes ahead instantly, once the design is satisfactory.
Easy to learn
React Native is easy to learn for any programmer who has learned Javascript. Apart from this, React Native takes the declarative programming route, which makes it easy to understand for the developers. New developers can have a look at the code and understand it in a jiffy. It is suitable for a company as it can quickly assimilate new developers on a project, and the fact that it is easy to learn the framework makes finding React Native developers easy and cost-effective.
Only one team is required
You will require two separate groups of developers, one for iOS and the other for Android, in case you are planning to develop two native apps. With React Native, you will require the only team as your developers will need to know only Javascript to write code in React Native. Hiring only one unit instead of two reduces the costs substantially.
Extensive community support reduces time
React Native has over the years garnered the assistance of a vast developer community. The community members regularly contribute to the React Native community, making it easier for novice developers to learn the tricks of the trade quickly. The plugins developed by the community members make the development process faster for everybody else in the community.
Moreover, whenever React, Native developers get stuck, they can easily take help from the community to get out of the rut. It speeds up the development process, ultimately reducing the costs.
Reusable components reduce the development time
The ability to reuse components is another significant advantage of React Native. Reusable blocks of code can be stored and can be retrieved as and when necessary in the code. It saves ample of time on the part of the developers, which is wasted in re-building the same components. For example, your developers can save the buy button, UI code if it is repeated many times in your e-commerce site. Thus, it removes the hassle of writing codes for login button repeatedly.
This function speeds up the process and hence reduces the number of hours taken in the app development, thus reducing the cost of app development.
Maintenance of app is less costly
Support of an app in React Native is cheap because it contains a single code. It allows your developers to maintain the app easily as compared to maintaining two separate codebases. Having a single codebase will help you in detecting bugs and in giving the app a performance boost much easily as compared to having two apps.
The thing is that the work does not end once you have finished developing the app. Constant changes will be required in the app to keep it updated with the latest developments in the market. Your development team will encounter many bugs in the process, with React Native the virus solving process will be much easier and faster as your developers won't have to fix bugs for each native app separately. Also, Facebook helps the React Native developers by releasing regular updates, thus making the process of error fixation easier.
Easy integration
Your React Native developers can easily integrate libraries like Xamarin and PhoneGap into your app and add various features to the app in a short period. This smooth integration with multiple libraries multiplies the effectiveness of your React Native app as it allows the app to leverage the power of these libraries in a fast and effective manner.
You can integrate various essential functions like geolocation, encryption, calculations and payment gateways into your React Native app easily using these libraries.
It helps in reducing the cost of the app as your developers do not need to waste hours, developing code for each function separately, and they can instead focus on building other components of the app.
Wrapping it up
The popularity of React Native has made even names like Instagram, Airbnb, Skype, Pinterest and uber to look up and take notice. These companies have started using React Native into their companies and are reaping rich dividends from it. React Native lets developers build good quality hybrid apps super fast and in a cost-effective manner.
Brady Luna
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- November 15, 2020