Rohini Aggarwal
posted a blog.
Business world is revolutionizing and transforming continuously to the extent that people may or may not need physical working space. In this scenario, a business can extend its brand to any location by simply looking for the talent spread globally.
Digital marketing is one such industry where you have several options but you have to think about the one which is most appropriate for you. To grow your business, you need a long term and strategic marketing approach. You can choose among
freelancers, in-house teams and a digital marketing agency.
You cannot choose any of these depending upon the type of projects you have. Hiring one among a digital marketing agency, freelancers and in-house team depend upon numerous factors. Some of the factors that should be evaluated to make a decision are given below:
Cost
Cost is one of the important factors when you are investing in your business. If you hire an agency, they may charge you monthly or per project. They may charge you more than a full-time employee but your technical, operational and infrastructural cost will be saved.
If you hire an in-house team, you will have to add operational, technical and infrastructural cost in your business. You may have to add training costs, taxes, benefits, etc. in the annual budget of your business. Also, you will have to pay competitive salaries to retain them.
In terms of cost, freelancers can be a good choice for your business. If you have a low budget, you can go for freelancers. With freelancers, you don’t have to pay any extra cost and you can hire them in a decent amount. Moreover, you don’t need to provide any training for them. The risk associated with freelancers is that they may leave your work anytime, for another opportunity.
Expertise
When you choose to hire a digital marketing agency, you can get all the digital marketing services you want for your business. They have experienced and professional staff to drive results for a business. All you have to do is to pay a fixed amount and can avail the services as per your needs.
When you are hiring an in-house team, you may have to hire different employees for different roles. For instance, you may have to hire an SEO specialist, PPC expert, content writer, social media marketer, etc.
On the other hand, freelancers can not be a good choice because they have their experience in a particular domain. They cannot showcase their results in every domain of digital marketing. They can have multiple customers but they may have been working in the same domain. For instance, if a freelancer claims to be a digital marketer, he may or may not have the experience of complete digital marketing or may have worked on a particular aspect of digital marketing at one time.
Work Quality
Work quality matters a lot when you are investing in something and your main aim is to generate business. Choosing a digital marketing agency may cost you more but you can get quality in terms of work and outcomes. Agencies focus on delivering the best outcomes and excellent results and for that, they can have numerous strategies and creative staff to do efforts.
In-house teams can also produce amazing results for your business but it depends upon their experience. You may have experienced staff but they might not be able to generate the results you need or expect.
The work quality of freelancers depends upon their client relationships and reviews. They work in the best possible manner to generate results for their clients but due to multiple projects, you may have quality issues from them.
Who to Choose?
Whether you hire a digital marketing agency or a freelancer or set up an in-house team, each of them has its own pros and cons. Choose the one that helps you to generate the results for your business because, in the end, all you need is profit for your business.
If you are looking to hire a
digital marketing agency in India, ensure to check their previous clientele, results, and quality of services they have delivered to their clients.
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Rohini Aggarwal
posted a blog.
Business world is revolutionizing and transforming continuously to the extent that people may or may not need physical working space. In this scenario, a business can extend its brand to any location by simply looking for the talent spread globally.
Digital marketing is one such industry where you have several options but you have to think about the one which is most appropriate for you. To grow your business, you need a long term and strategic marketing approach. You can choose among
freelancers, in-house teams and a digital marketing agency.
You cannot choose any of these depending upon the type of projects you have. Hiring one among a digital marketing agency, freelancers and in-house team depend upon numerous factors. Some of the factors that should be evaluated to make a decision are given below:
Cost
Cost is one of the important factors when you are investing in your business. If you hire an agency, they may charge you monthly or per project. They may charge you more than a full-time employee but your technical, operational and infrastructural cost will be saved.
If you hire an in-house team, you will have to add operational, technical and infrastructural cost in your business. You may have to add training costs, taxes, benefits, etc. in the annual budget of your business. Also, you will have to pay competitive salaries to retain them.
In terms of cost, freelancers can be a good choice for your business. If you have a low budget, you can go for freelancers. With freelancers, you don’t have to pay any extra cost and you can hire them in a decent amount. Moreover, you don’t need to provide any training for them. The risk associated with freelancers is that they may leave your work anytime, for another opportunity.
Expertise
When you choose to hire a digital marketing agency, you can get all the digital marketing services you want for your business. They have experienced and professional staff to drive results for a business. All you have to do is to pay a fixed amount and can avail the services as per your needs.
When you are hiring an in-house team, you may have to hire different employees for different roles. For instance, you may have to hire an SEO specialist, PPC expert, content writer, social media marketer, etc.
On the other hand, freelancers can not be a good choice because they have their experience in a particular domain. They cannot showcase their results in every domain of digital marketing. They can have multiple customers but they may have been working in the same domain. For instance, if a freelancer claims to be a digital marketer, he may or may not have the experience of complete digital marketing or may have worked on a particular aspect of digital marketing at one time.
Work Quality
Work quality matters a lot when you are investing in something and your main aim is to generate business. Choosing a digital marketing agency may cost you more but you can get quality in terms of work and outcomes. Agencies focus on delivering the best outcomes and excellent results and for that, they can have numerous strategies and creative staff to do efforts.
In-house teams can also produce amazing results for your business but it depends upon their experience. You may have experienced staff but they might not be able to generate the results you need or expect.
The work quality of freelancers depends upon their client relationships and reviews. They work in the best possible manner to generate results for their clients but due to multiple projects, you may have quality issues from them.
Who to Choose?
Whether you hire a digital marketing agency or a freelancer or set up an in-house team, each of them has its own pros and cons. Choose the one that helps you to generate the results for your business because, in the end, all you need is profit for your business.
If you are looking to hire a
digital marketing agency in India, ensure to check their previous clientele, results, and quality of services they have delivered to their clients.
Be the first person to like this.
Rohini Aggarwal
posted a blog.
Pay-Per-Click (PPC) is one of the finest methods in digital marketing to bring traffic to a website. PPC is mostly associated with search engines like Google, Bing, etc. In these platforms, advertisers target and bid for keywords that are relevant to their services or products. It is a paid marketing in which an advertiser pays to the owner of the website whenever his shown ad is clicked for a keyphrase.
Social networking websites such as Facebook, LinkedIn, Twitter, and Pinterest also offer the PPC model. Some websites offer PPC ads also termed Sponsored ads. PPC method is also known as the Cost-Per-Click (CPC) model. Through the PPC model, companies like Google, Facebook are generating excellent revenue.
Now when you are aware of the PPC services, let’s move towards the white label PPC reselling.
What is White Label PPC Reselling?
White Label PPC reselling refers to the business to a business model in which a business resells PPC services to its clients that it takes from an unlabeled identity. The white label PPC agency is considered as the unlabeled identity. Businesses take services from other businesses and then resell it with their name, to their clients.
Benefits of Partnering with White Label PPC Reselling
White label PPC services are beneficial for multiple businesses. A digital marketing agency in India can be a good option to partner with because they can offer professional services.
Check out how partnering with white label PPC agency can be advantageous for your business
Expanded Offerings
When you outsource your work to a white label PPC agency, it helps you in growing your clientele and expand your service offering. It lowers your risk of losing your important clients.
Business Reputation
Partnering with the white label PPC agency can help you in building a good business reputation. Because you are getting services from professionals.
Professional Services
When you collaborate with a white label PPC agency, not just your service offerings expand but also you are hiring a professional agency for your clients' work.
Recruitment and Training Cost
When you outsource your work to a white label PPC agency, you don’t need to spend cost on recruitment and training of the employees.
Flexibility in Operations
You can hire a white label PPC agency as per your requirements. For example, if your clients need PPC services for some time, you can connect with a white label PPC agency and can disconnect whenever the demands are fulfilled. Therefore, it offers great flexibility.
These are some of the pros of partnering with
white label PPC agency
.
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Rohini Aggarwal
posted a blog.
Google changes its algorithm frequently, for SEO and the digital community start research to resolve the issues arrived with the changed algorithm. Moreover, Google is updating its algorithms to enhance user experience as much as they can. Keeping this in mind, I would like to mention important SEO trends in 2020 that you should not ignore if you want to rank on top positions.
1. Video Content
The text optimization turned into image optimization and now videos have taken place of image optimization. The reason is the popularity of video content among users. Social media is running to serve engaging videos to its users. Therefore, putting videos and podcasts related to your content is good for your website.
2. Voice Search
Voice search is popular and provides quick results. The users don’t have to type the query and they can do voice search whenever and wherever they want. Therefore, optimizing your website for voice search makes sense.
3. User Search Intent
Keywords are the primary thing for SEO but Google is more focusing on the user search intent. It means Google is targeting the intention of users while they searched for a query. Therefore, keywords should be more effectively targeted. For example - targeting “how to cure cough” will be a more accurate keyword than targeting “Cure cough”.
4. Schema Markup
Schema markup is a microcode that you put on your website to help the search engine show content in an accurate and different way, that is, in the form of a rich snippet containing more information.
5. CTR optimization
Google focuses on the relevance of the information for users and if you put content that is engaging in all terms, you can nail SEO. Remember a user clicks only if they find relevant content; so ensure you put the content that is of use for users and not too pushy.
These are some of the SEO trends that will help you in building up the traffic and generating results for your business.
Originally Posted at https://www.evernote.com/shard/s665/sh/73ede20c-c80b-405a-a5ba-98e1c0d1096f/dbd866f8a1cf8bfed03e2741a885c3ae
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