jack Arona
posted a blog.
The excitement of finishing a competitive keyword research project often gives way to the panic of fleeing from an avalanche of opportunities. Without an organizing principle, a spreadsheet full of keywords is a bottomless to-do list. It’s not enough to know what your competitors are ranking for — you need to know what content is powering those rankings and how you’re currently competing with that content. You need a blueprint to craft those keywords into a compelling structure.
Keyword research Google search with search operators.
Recently, I wrote a post about the current state of long-tail SEO. While I had an angle for the piece in mind, I also knew it was a topic Moz and others had covered many times. I needed to understand the competitive landscape and make sure I wasn’t cannibalizing our own content.
This post covers one method to perform that competitive content research, using Google’s advanced search operators. For simplicity’s sake, we’ll pare down the keyword research and start our journey with just one phrase: “long tail SEO.”
Find your best content (site:)
long tail SEO site:moz.com
“long tail SEO” site:moz.com
First, what has Moz already published on the subject? By pairing your target keywords with the [site:] operator, you can search for matching content only on your own site. I usually start with a broad match search, but if your target phrases are made up of common words, you could also use quotation marks and exact-match search. Here’s the first piece of content I see:
Google search result for long-tail SEO search
Our best match on the subject is a Whiteboard Friday from five years ago. If I had nothing new to add to the subject and/or I was considering doing a video, this might end my journey. I don’t really want to compete with my own content that’s already performing well. In this case, I decide that I’ve got a fresh take, and I move forward.
Target a specific folder (inurl:)
long tail seo site:moz.com inurl: learn
long tail seo site:moz.com/learn
For larger sites, you might want to focus on a specific section, like the blog, or in Moz’s case, our Learning Center. You have a couple of options here. You could use the [inurl:] operator with the folder name, but that may result in false alarms, like:
moz.com/blog/learn-seo-in-30-minutes-a-day
moz.com/blog/what-seos-can-learn-from-adwords
moz.com/community/q/topic/20117/what-is-the-best-way-to-learn-seo
This may be useful, in some cases, but when you need to specifically focus on a sub-folder, just add that sub-folder to the [site:] operator. The handy thing about the [site:] operator is that anything left off is essentially a wild card, so [site:moz.com/learn] will return anything in the /learn folder.
Find all competing pages (-site:)
long tail seo -site:moz.com
Now that you have a sense of your own, currently-ranking content, you can start to dig into the competition. I like to start broad, simply using negative match [-site:] to remove my own site from the list. I get back something like this:
Google SERP for
This is great for a big-picture view, but you’re probably going to want to focus in on just a couple or a handful of known competitors. So, let’s narrow down the results …
Explore key competitors (site: OR site:)
long tail seo (site:ahrefs.com OR site:semrush.com)
By using the [OR] operator with [site:] and putting the result in parentheses, you can target a specific group of competitors. Now, I get back something like this:
Google SERP for
Is this really different than targeting one competitor at a time? Yes, in one important way: now I can see how these competitors rank against each other.
Explore related content #1 (-“phrase”)
long tail SEO -“long tail SEO”
As you get into longer, more targeted phrases, it’s possible to miss relevant or related content. Hopefully, you’ve done a thorough job of your initial keyword research, but it’s still worth checking for gaps. One approach I use is to search for your main phrase with a broad match but exclude the exact match phrase. This leaves results like:
Google SERP for long-tail SEO -
Just glancing at page one of results, I can see multiple mentions of “long-tail keywords” (as well as “long-tail” with a hyphen), and other variants like “long tail keyword research” and “long-tail organic traffic.” Even if you’ve turned these up in your initial keyword research, this combination of Google search operators gives you a quick way to cover a lot of variants and potentially relevant content.
Explore related content #2 (intext: -intitle:)
intext:”long tail seo” -intitle:”long tail seo”
Another handy trick is to use the [intext:] operator to target your phrase in the body of the content, but then use [-intitle:] to exclude results with the exact-match phrase in the title. While the results will overlap with the previous trick, you can sometimes turn up some interesting side discussions and related topics. Of course, you can also use [intitle:] to laser-target your search on content titles.
Find pages by dates (####..####)
long tail seo 2010..2015
In some cases, you might want to target your search on a date range. You can combine the four-digit years with the range operator [..] to target a time period. Note that this will search for the years as numbers anywhere in the content. While the [daterange:] operator is theoretically your most precise option, it relies on Google being able to correctly identify the publication date of a piece, and I’ve found it difficult to use and a bit unpredictable. The range operator usually does the job.
Find top X lists (intitle:”#..#”)
intitle:” top 11..15″ long-tail SEO
This can get a little silly, but I just want to illustrate the power of combining operators. Let’s say you’re working on a top X list about long-tail SEO, but want to make sure there isn’t too much competition for the 11-15 item range you’re landing in. Using a combo of [intitle:] plus the range operator [..], you might get something like this:
Google SERP for intitle:
Note that operator combos can get weird, and results may vary depending on the order of the operators. Some operators can’t be used in combination (or at least the results are highly suspicious), so always gut-check what you see.Website Development
Putting all of the data to work
If you approach this process in an organized way (if I can do it, you can do it, because, frankly, I’m not that organized), what you should end up with is a list of relevant topics you might have missed, a list of your currently top-performing pages, a list of your relevant competitors, and a list of your competitors’ top-performing pages. With this bundle of related data, you can answer questions like the following:
Are you at risk of competing with your own relevant content?
Should you create new content or improve on existing content?
Is there outdated content you should remove or 301-redirect?
What competitors are most relevant in this content space?
What effort/cost will it take to clear the competitive bar?
What niches haven’t been covered by your competitors?
No tool will magically answer these questions, but by using your existing keyword research tools and Google’s advanced search operators methodically, you should be able to put your human intelligence to work and create a specific and actionable content strategy around your chosen topic.
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jack Arona
posted a blog.
Have you noticed that we’re all playing one large marketing industry game of Concentration these days, in which we’re matching everything we do to intent? Google is playing it, SEOs are playing it, local SEOs are playing it…
Why? Have you noticed that we’re all playing one large marketing industry game of Concentration these days, in which we’re matching everything we do to intent? Google is playing it, SEOs are playing it, local SEOs are playing it…
Why?
Because Google wants its SERPs (and we want our SERPs) to stand out as the places where people find exactly what they need. Google is coming at this goal from several different angles, but there’s one particular hand I want to be sure to deal you in on today if you’re marketing local businesses: local justifications.
It’s okay if this is totally new to you — I’ve noticed that local justifications have gone largely unremarked. Today, we’ll quantify the prominence of these fascinating snippets, and show you how to play a winning hand that can enable you to stand out from your local SERP competitors in exciting ways!
What are local justifications?
A local justification is an extra snippet of text Google can display on business listings in the local packs, local finders, and Google Maps to signal to searchers that a feature of the business specifically matches their perceived intent.
In the above example, Google is matching my search for “accent chairs corte madera” with a highlighted notification that these furnishings are available at nearby stores. These notifications really stand out in the listings and have the potential to improve click-through rates on your listings.
Justifications have been around since at least 2019, and it was former Google staffer Joel Headley whom I first heard share Google’s terminology for this listing feature.
Source:-Local Justifications Are a Big Deal and You Can Influence Them
Because Google wants its SERPs (and we want our SERPs) to stand out as the places where people find exactly what they need. Google is coming at this goal from several different angles, but there’s one particular hand I want to be sure to deal you in on today if you’re marketing local businesses: local justifications.
It’s okay if this is totally new to you — I’ve noticed that local justifications have gone largely unremarked. Today, we’ll quantify the prominence of these fascinating snippets, and show you how to play a winning hand that can enable you to stand out from your local SERP competitors in exciting ways!
What are local justifications?
A local justification is an extra snippet of text Google can display on business listings in the local packs, local finders, and Google Maps to signal to searchers that a feature of the business specifically matches their perceived intent.
In the above example, Google is matching my search for “accent chairs corte madera” with a highlighted notification that these furnishings are available at nearby stores. These notifications really stand out in the listings and have the potential to improve click-through rates on your listings.
Justifications have been around since at least 2019, and it was former Google staffer Joel Headley whom I first heard share Google’s terminology for this listing feature.
Source:-Have you noticed that we’re all playing one large marketing industry game of Concentration these days, in which we’re matching everything we do to intent? Google is playing it, SEOs are playing it, local SEOs are playing it…
Why?
Because Google wants its SERPs (and we want our SERPs) to stand out as the places where people find exactly what they need. Google is coming at this goal from several different angles, but there’s one particular hand I want to be sure to deal you in on today if you’re marketing local businesses: local justifications.
It’s okay if this is totally new to you — I’ve noticed that local justifications have gone largely unremarked. Today, we’ll quantify the prominence of these fascinating snippets, and show you how to play a winning hand that can enable you to stand out from your local SERP competitors in exciting ways!
What are local justifications?
A local justification is an extra snippet of text Google can display on business listings in the local packs, local finders, and Google Maps to signal to searchers that a feature of the business specifically matches their perceived intent.
In the above example, Google is matching my search for “accent chairs corte madera” with a highlighted notification that these furnishings are available at nearby stores. These notifications really stand out in the listings and have the potential to improve click-through rates on your listings.
Justifications have been around since at least 2019, and it was former Google staffer Joel Headley whom I first heard share Google’s terminology for this listing feature.
Source:-Have you noticed that we’re all playing one large marketing industry game of Concentration these days, in which we’re matching everything we do to intent? Google is playing it, SEOs are playing it, local SEOs are playing it…
Why?
Because Google wants its SERPs (and we want our SERPs) to stand out as the places where people find exactly what they need. Google is coming at this goal from several different angles, but there’s one particular hand I want to be sure to deal you in on today if you’re marketing local businesses: local justifications.
It’s okay if this is totally new to you — I’ve noticed that local justifications have gone largely unremarked. Today, we’ll quantify the prominence of these fascinating snippets, and show you how to play a winning hand that can enable you to stand out from your local SERP competitors in exciting ways!
What are local justifications?
A local justification is an extra snippet of text Google can display on business listings in the local packs, local finders, and Google Maps to signal to searchers that a feature of the business specifically matches their perceived intent.
In the above example, Google is matching my search for “accent chairs corte madera” with a highlighted notification that these furnishings are available at nearby stores. These notifications really stand out in the listings and have the potential to improve click-through rates on your listings.
Justifications have been around since at least 2019, and it was former Google staffer Joel Headley whom I first heard share Google’s terminology for this listing feature.
Source:- Website Development
jack Arona
posted a blog.
When you’re trying to build quality links, one of the best ways to do that is by creating interesting content and pitching writers to secure media coverage.
But in order to be successful, your content has to be newsworthy.
One of the most common newsworthy elements is timeliness, meaning the information is either brand new or relevant right now.
Most brands aren’t operating full newsrooms and don’t have the capacity to cover breaking news, but there are still ways to participate in relevant, newsworthy conversations — and surveys are a great option.
I’m going to walk through how you can utilize surveys to add value to conversations, and earn the interest of writers at top publications.
Step 1: Identifying the trends
Saying “trends” is honestly too broad, because a trend can last for hours, days, months, or even years. Obviously, the shorter the trend, the harder it’ll be to contribute in a timely fashion.
For the purpose of building links, I tend to ignore Google Trends, Twitter trends, and other rapidly changing interests, because you’ll need at least a handful of days to put a survey together, and there’s no guarantee the topic will still be popular by the time you’re done.
Instead, I look for trends that last in the range of months, as they accommodate longer-term conversations and give you the room to explore new angles and perspectives without racing against time.
Here are some ways to identify these types of trends:
Keyword research: When keywords and topics have a high volume, that means there’s a great deal of interest; often these tools use historical data to inform their volume estimates, so it’s safe to assume these topics didn’t just start trending.
Exploding Topics: The goal of this site is to help people identify trends before they peak so you can contribute while the conversation is becoming more and more relevant. Keep tabs on topics related to your industry to get ideas.
BuzzSumo: When using this tool, check out the Content Analyzer and type in your niche. But don’t just look at the stories that have gotten the most engagement — see if there’s a story or pattern in the first couple of pages of results. Perhaps there’s an underlying trend there.
Join communities: See what topics are being discussed where your audience connects with others. Are their Facebook groups, Slack/Discord channels, Twitter chats, or anything else where these conversations are happening? Make sure to pay attention.
Publisher stories: Keep tabs on your target publications. What are they publishing stories about? What do these stories have in common?
For example, let’s look at a project we did for our client Signs.com called American Mask Mandates. As you know, COVID-19 has been a very unfortunate “trend” that’s been thrust upon us, and because it’s a once-in-a-lifetime event, the scary novelty of it has generated a lot of news stories. But you can go even further than that — what else related to COVID-19 is trending? Digital Marketing
We knew mask-wearing debates were appearing constantly in the media, but it was hard to tell exactly where the general public stood on the matter separate from all the noise those sensational stories stirred up. Website Development
When we identified this trend, we decided to survey 1,000 people to get their thoughts on the issue, and we framed the timeliness and trending aspect of the story in our project’s introduction:
jack Arona
posted a blog.
Deciding on an agency for content marketing is often a tough choice to make, and that’s mainly because:
Hiring one will cost — at least — $3,000 per month. Cost depends on your project scope and the agency, so you want one that won’t waste all that money, but will actually deliver ROI.
This decision will be a major part of your company’s entire marketing process (and the results from that process).
It involves checking out a myriad of content marketing agencies to select only one.
To give you some perspective, the popular marketing agency directory Clutch currently has nearly 15,000 content marketing agencies on their platform:
And that’s just Clutch. There are other directories with many other content marketing agencies. So narrowing them down can be a real hassle.
While you’re looking, keep in mind that there are two main types of agencies you’ll encounter:
(1) Partners
(2) Vendors
Ideally, you want to work with an agency that’s a partner, not one that’s just a vendor.
“What’s the difference between a partner and a vendor?”
A vendor would simply have packages and a generalized approach they’ll use for all clients that, usually, can’t be customized to suit your goals.
Conversely, a partner is focused on the goals you’re trying to achieve so they can — as much as possible — build a custom strategy for your business. Here are two examples of what a typical conversation with a partner vs. a vendor looks like.
Example 1: A typical conversation with a vendor
You: “We need to increase traffic for our business. How can you help us?”
Vendor: “We can help you write SEO content that’ll rank on Google. We have four pricing plans…”
But you might sell to CMOs who are typically on LinkedIn and Twitter. So LinkedIn should be your primary content distribution channel, not SEO.
A partner, on the other hand, is willing to hear you out first before telling you about their pricing and packages. They’re more concerned about you and your goals than they are about just bringing you in as a new client.
Example 2: A typical conversation with a partner
You: “We need to increase traffic for our business. How can you help us?”
Partner: “Can you share a bit more about your business and the audience you’re trying to reach?”
You: “We sell a learning management software product and our target customers are HR and product managers in enterprise companies, who are looking to improve their process for educating internal employees and customers.”
Partner: “Okay, we just did some looking around and found that you do have opportunities to drive traffic with content and even SEO. For example, we found three keywords that generate 3,000 searches in total per month and they’re keywords your customers would typically search for. With a bit more research, we can find even more keyword opportunities. We have X packages…”
Or they can say something else that just shows they care about getting you results.
The bottom line here is: A partner — as opposed to a vendor — is an agency that’s not just there for the money. Before they sign any contract, they want to see that they can really help you.
So when looking for an agency, you want to hire a partner, not just a vendor. With that in mind, here are seven key questions you need to ask any agency you’re looking to hire.
1. Are they trying to determine fit first?
Good agencies would usually try to determine that your goals and their skill sets fit. They want to find out budget fit, culture fit, service fit, and any other type of fit that’ll enable them to do their best work.
So they’ll want to ask you a couple of questions first, or get on a call to make sure they can deliver results for you. When talking to them, you’ll notice that they’re actively trying to understand your audience and business as much as possible.
HubSpot’s director of editorial strategy, Jami Oetting, once shared some questions that good agencies would ask clients before working with them:
“Why did you change agencies?”
“What made you want to hire our agency?”
“What worked/didn’t work with your previous marketing partner?”
“What type of communication (calls, email, etc.) works best for you?”
“How could my team improve its communication with your team?”
Now, the agency you’re looking to hire doesn’t necessarily have to ask these same questions. The important thing here is: you shouldn’t be the only one asking questions, they should, too. It shows they’re not just in it for the money, they’re in it to be your partner.
2. Are they everything to everyone?
Because they’re not in it just for the money, partner agencies are transparent about what they can or can’t do. For example, let’s say you need to use Facebook ads for content distribution, but that’s not their forte. A true partner agency will tell you point blank: “Advertising is not our specialty.”
They won’t try to force it to increase their revenue. Instead, if they know another agency or consultant whose forte is running ads, they’d rather recommend them.
Senior Manager at Deloitte Digital, Patrick Gray, put it this way:
“A true partner might recommend another product than their own, or might bring you advice or market news that threatens their revenue from you, but is the right advice for your organization at the right time, free from ulterior motives.”
3. How exactly will they help your business, given your unique industry, budget, etc.?
This one is a no-brainer, but in the hustle and bustle of looking for the right agency, you just might find yourself forgetting to pay attention to this question — especially if it’s an agency whose brand you love and respect.
They might have a generic content strategy or framework they use for their clients, and that’s okay. But you need to ask them to show exactly how that framework can be customized for your business.
For example, they may typically advise their clients to create two 1,000-word posts per week. But your business might be in a different industry in which most of the content ranking is pretty in-depth, and you need to write upwards of 2,000 words per post.
You might also be working in a unique industry where your content agency has to interview experts to create relevant content, so you need to know they’re able to do this.
Make sure the content marketing agency you’re planning to work with shows you the strategy they’re planning to use for your business.
Shana Haynie from Hearst Bay Area puts it this way:
“Asking for some upfront strategic advice gives the agency an opportunity to show you what they’ve got. Based on their response, you can gauge how devoted they are to getting your business, how well they’ve listened, and how dedicated they are to staying in the loop on industry trends. Anyone who presents a broad, generic view or says something completely irrelevant to your business is obviously not a company worth hiring. ‘All of them’ is not an acceptable response.”
4. Do they have proof of results they’ve driven (not just work samples)?
If you follow an agency founder who has a large following on social media, you might be tempted to believe their huge following equals traffic or leads for clients that hire them.
But that’s not always the case. Their large following can attract you, but ask them for results, too.
And when asking for results, don’t just ask to see samples of their content. You also want to see their content has driven results for clients. Results can be traffic driven or leads generated for previous or current clients. If they’re able to show you any of these, it’s one of the biggest criteria you can use to decide to hire them.
Client case studies, screenshots of results, client testimonials, anything they can share to prove they’re worth their salt will help your decision to hire them (or not).
Splunk’s Global Marketing Director Mike Tomita suggests even going as far as asking them to provide names and phone numbers of their former clients:
“Do they have a client portfolio and success stories? Can they show you past campaigns that were successful? Do they have customer feedback? Are they willing to provide names and phone numbers for references?”
5. Do they have experience with your industry?
If yes, awesome! But if no, what’s their process for creating content for industries they don’t have experience in?
Think of your content as your company’s evangelist in the eyes of prospects. It represents you when your clients are looking for information and speaks to them on your behalf. And they take every word in your content as coming from you.
Your content agency must have good experience with your industry, or they won’t be able to speak your customers’ language as you would. And that means your content will do more harm than good to your brand — because it’ll end up creating bad impressions of your business in the minds of potential customers.
So it’s important that your content agency has industry expertise. But even if they don’t, they must have a process they use to work with industries they don’t have experience with, and must be able to explain that process to you.
For example, as a content agency, whenever we’re working with a client from an industry we’re not very experienced with, we ask them from the get-go, “We do our own in-depth research to create each content piece. But, we may also — from time to time — need to interview some of your team members (via Slack or email) to draw from their market experience to create unique content relevant to your audience. Would this work for you?”
If they say yes, then there’s a fit. Because that’s our process for working with companies in industries we aren’t familiar with. But if not, then we’re not able to work with them because we won’t be able to create content that’ll truly help grow their business.
6. Will your project be managed by a generic account manager or a content marketing expert?
The bigger the agency you’re looking to hire, the more important this question becomes. You need to know if the agency will be handling your project off to an “account manager” or a real content marketing strategist with years of experience.
If it’s the former, then you might want to reconsider your decision to hire the agency — unless the account manager doubles as a content marketing strategist. But in any case, they need to pair you up with an experienced content marketing strategist so your project gets the best care possible.
In one article, the Nuphoriq team defines a dedicated content manager as the expert in any agency you hire who “…serves as your brand’s confidant, tells you what strategies work best, knows your marketing goals by heart, and is actively working to make sure all your initiatives are on task and completed to the highest standards. Whether you’re interested in increasing your website traffic or improving your blog strategy, they make it a priority to help you determine the best possible ways to spend your marketing dollars.” Website Development
7. Will they need any third party products?
Not every content marketing project is the same. Some projects require more technology than others and you’ll need to prepare for that.
Typically, most agencies have their own stack and they pay for those themselves. But depending on your project, they might recommend some other products and you need to know what those are — so you can prepare for it.
They’ll usually provide their own content and project management tools like the agency Slack or Google Sheet templates. But they might need other third party tools as well.
For instance, they might need a product like IFTTT — or any of its alternatives — to integrate some content marketing products. And something like this won’t usually just cost you money, it might also need support from other teams in your organization. So you need to know which third party tools they’ll need so you can prepare accordingly.
In conclusion
What’s really important, even beyond these seven questions I’ve covered above, is to make sure you’re hiring not just a content marketing agency, but a real partner who’s going to care about your content like it’s their own.
What’s equally important is making sure they have the expertise to help you achieve your goals. This means you need to painstakingly look at the quality of their content samples and the results they’ve achieved for their previous clients. Digital Marketing
jack Arona
posted a blog.
As SEOs, we’re primed to go big on our content strategy — to do thorough keyword and competitor research, create high-quality content, do link-building outreach, and drive ad and social media traffic to our pages to get our keywords ranking as soon as possible. Because of the time, effort, and resources that go into ranking for a keyword, we think that unless thousands of people are searching for them, it’s not worth targeting at all.
But that’s where I think many SEOs are missing opportunities to bring in targeted — and revenue-generating — traffic.
If you’re in a niche where there are either too many competing products or a small addressable market — like B2B fintech or martech — targeting high search volume keywords from the get-go is an exercise in futility.
For new companies or smaller businesses with low authority sites in competitive niches, it takes months (or maybe even years) to rank for a keyword like “project management” or “online payment”. For niches with small addressable markets, there aren’t even any high search volume keywords to target.
If you’re chasing after high search volume keywords, you’re either creating content that will never be seen by your ideal audience as it stays buried in Google’s page seven, or forcing a content strategy that doesn’t address your buyer persona’s search intent. Either way, it’s SEO’s version of a black hole in space.
And when you look at it like this, you may indeed think, “Why even bother with SEO then? It’s not worth it.”
But from my perspective, SEO is worth it — with the RIGHT approach.
For cases like these — competitive niche, small addressable market, or both — I turn to my proven approach to growing targeted organic traffic and brand awareness: targeting low search volume keywords.
Why are low search volume keywords an SEO goldmine for niche industries like B2B tech?
Low search volume keywords are terms that not many people are searching for. It could be because the keywords are not relevant at all, in which case, it doesn’t make sense to target them. But it could also be because the keyword is specific (i.e. long) or niched.
If your situation falls into these categories, then you have hit an SEO goldmine.
Specific and niched keywords are exactly what accelerate your organic traffic growth and business revenue – even when you don’t have the domain authority, brand awareness, or resources of your more established competitors.
By targeting low search volume keywords, you rank faster for more intent-specific keywords, and can eventually leverage this to go after more competitive keywords. Over time, you become less dependent on Google Ads and social media ads. And as we’ve learned from recent months after having to pivot due to the COVID-19 pandemic, SEO traffic continues to generate revenue even when performance marketing budgets come to a standstill.
But there’s more to your SEO strategy than just going after these keywords. You have to know which keywords are worth going for and how to create content in a manner that you get ROI for your SEO efforts as early on as possible.
Let’s now take a deep dive into this process.
How to use low search volume keywords to improve your SEO
This strategy has proven useful for many niche industries, but it particularly applies to B2B tech.
Here’s how I’d handle this:
Research low search volume keywords for your niche. Start by focusing on bottom-of-funnel (BOFU) keywords and further segment your buyer persona to not miss highly specific long-tail keywords with a high purchase or consideration intent.
Map your keywords into a content plan. This gives you an overview of your target focus keywords, streamlines your strategy, and gives you a clear action plan.
Create skyscraper content for all your BOFU keywords and then extend to middle- of-funnel (MOFU) keywords. Make it very niche and buyer persona-specific so you get as many quick wins as possible from BOFU. Once you have a solid foundation, extend your content to target MOFU keywords.
Integrate higher search volume keywords into your content strategy. Once you have a steady flow of organic traffic from your BOFU and MOFU content, start going for higher search volume keywords and update your content plan to cover your buyer persona’s holistic needs as much as possible.
Scale like HubSpot. Ultimately, you want your brand to become the thought leader in your niche. Go into detail on complicated concepts, develop and share your company’s industry-related viewpoints, expand your target audience to grow brand awareness further – and most importantly, build your content to scale.
Now let’s go through this whole process in detail, so you know how to put it into action directly. Digital Marketing
Step 1: Research and choose the right low search volume keywords that your B2B tech audience is searching for.
Know your audience
The first step in any successful SEO content strategy is to know your audience. Bring your marketing and sales teams together and clarify your ideal buyer persona. Map out their customer journey, list their desired outcomes and pain points, and try to get as many real-world quotes as possible. Digital Marketing
For a B2B audience, make sure to segment your buyer persona further. Remember that in B2B,
Website Development you’re not just marketing to one person. You’re marketing to the whole buying committee – the people who buy it, the people who use it, and the executives who decide on it. Each of these teams has its own industry-specific words and jargon – the IT guys won’t be searching the same keywords as the marketers or the CEOs.
Website Development
Source: – How to Use Low Search Volume Keywords to Optimize B2B Tech Content
jack Arona
posted a blog.
AI First Admissions
Drive Purposeful Engagement
Make better decisions with lead scoring, intelligent retargeting, reports & insights, and more. Make your advertising spend more efficient with a robust lead management system. Digital Marketing
Make Accurate Data
Driven Decisions
With an AI-first platform, you get the most from your data. Assess what works for you and let the software do most of the hard work.
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PRODUCT Website Development
Leverage AI Across the Admissions Lifecycle
From recruitment to enrollment, AdmitNXT simplifies and enhances the admissions process for educational institutions.
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jack Arona
posted a blog.
What links are considered “high quality”? Find out from link building expert, Paddy Moogan, who talks you through link relevancy, link diversity, link authority, and the sustainability of your link-building efforts.
Whiteboard Friday is going on Spring Break! We’ll be back with new episodes in just a few short weeks, but in the meantime, be sure to check out Paddy’s recent update to The Beginner’s Guide to Link Building for more link building tips:
high-quality links Digital Marketing
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Website Development
Hi, Moz fans. Welcome to another edition of Whiteboard Friday. I’m Paddy Moogan. I’m the co-founder of Aira, a UK-based digital agency. Today, I’m going to talk about link building, in particular, what are the makings of a high-quality link.
So we’re going to talk about link relevancy, link diversity, and link authority, and then also talk a little bit about the long-term of link building, how you can think about making it sustainable, and how to make sure that what you’re doing now is going to work in the future — how to approach doing that as well.
Link relevance
Page relevance
So firstly, let’s talk about relevance. So we’re going to start with page relevance. The key thing to keep in mind here is thinking about your target audience for your product or your service. Think about what kinds of pages would be relevant to them. What kind of content would they read? What kind of articles would they save online and go off and try and search for? Because once you’ve done that, you’ve got the kind of relevance that’s really, really important here.
So, for example, if you sell coffee beans online for an online store and you get a link from a page that’s about how to brew White’s coffee, that’s exactly the kind of page that your target audience — that you’re selling coffee beans to — would probably read and enjoy, and seeing your link there gives them the chance to see your brand and possibly click through to your website as well. So really think about your target audience for your product or your service and think about what kind of content they will be reading and what they would enjoy online. Those are exactly the kind of pages you should be trying to get links from, and that’s the key to relevance here.
Topical relevance
The next key to relevance is about what happens on your website, so what kind of content you publish and produce that then goes and gets links.
So, for example, if you’re Coffee Beans Inc. selling coffee beans online and you produce a piece of content that’s the most-searched-for car brands by state, it could be a great piece of content, it could be visual, it could be interactive, it could be really interesting, and then you get lots of links to it from lots of different car sites, but if those car sites aren’t relevant (which they aren’t to Coffee Beans Incorporated), these links might not mean as much as they could do otherwise.
So that’s what’s really important to remember when publishing content on your website that then goes and gets links. Now this kind of thing isn’t a problem if you do it occasionally or you do a random idea, have a bit of fun, do something that’s a bit different, a bit quirky. There’s nothing wrong with doing that, but don’t do it over and over and over again. The majority of the content on your website, and the majority that you then go and build links to, should be as close as possible to what you do as a product or as a service, and therefore relevant to your target audience because when you do that, you’re getting more than just links. You’re getting your brand in front of the right kinds of people that could then become customers in the future as well.
Link diversity
Now, next up: diversity. So what we’re talking about here are a few different ways to think about the diversity of your link profile, how to make sure that profile is as natural as possible, and to make sure it’s as high quality as possible.
New links vs. existing
So firstly, if you’ve got a site here that gets lots of links from different domains, that’s great. Now if you get a link from the same domain again, and then the same domain again over here, so you’ve now got two links from the same domains twice, that’s not really a problem. That’s something that’s actually a good thing to have, especially if that domain is high quality. However, at the same time, you do need to be thinking about getting links from lots of different domains. So these ones are all great or high quality, but also think about how to get links from others as well because ultimately links from new domains show Google that you truly are a high-quality website, and you truly are a site worth linking to. Because if you’re getting links from the same sites over and over again, whilst it may not be a problem, it’s not as high quality as getting links from lots of new domains as well. So try and keep that in mind.
So when you’re targeting new links, make sure you’re going after the ones that you haven’t already got, as well, and — importantly — the ones that your competitors don’t have. That’s really, really important as well.
Type of linking page
Secondly, linking diversity, we want diversity in the type of page that links to us. So, for example, is a blog linking to you? Is it a news website? Is it a forum? Is it a chat site? Whatever it is, you want lots of diversity in there as well. You don’t want to be getting links from the same kinds of sites over and over and over again. You want plenty of diversity in there to show to Google that you are actually a high-quality website as well.
So when you’re thinking about how to build links, try not to limit yourself to just one type of website. Of course, nothing wrong with getting links from the same ones over and over again, but make sure you’re expanding your reach as much as possible and getting links from lots of different types of sites as well with your content.
Position of link
Thirdly, the position of a link on a page as well, and this is something which is probably something just to keep an eye on rather than worrying about it too much.
But what people can do is look at the position of a link on a page — it could be in the sidebar, it could be in the footer, it could be in the body — and they would look at that and that may affect how much equity that passes across that link as well to you. So, for example, if you’re getting lots and lots of links from website footers, that’s not exactly a prime location for someone to actually click on and come through to your website.
So lots and lots of those may not mean quite as much as links from the main body of a website where people can see it front and center. So again, not something to worry about too much, but something just to keep in mind when looking at your link profile. If you’ve got too much of one of these, then that may not be a great sign to Google, and you may want to take a closer look at what’s going on there and the reasons why.
Link authority
And finally, authority.
So what we’re talking about here is how much strength, authority, link equity a domain can pass to you from its own. So rather than just saying that your site is in the middle here and you’ve got links from these sites, we’re saying, “Well, who links to them?” How many great links have they got and therefore how much strength have they got to pass along to you as well, because that’s ultimately how you can influence your rankings and influence your organic search but getting links from sites that have authority themselves.
It’s a combination of relevancy, diversity, and authority that can make up a quality link. Now, of course, there are lots and lots of signals Google can use here. There are hundreds, possibly thousands of variations of those signals. But it’s a combination of these that are likely to mean the most to you as a link builder.
Link sustainability
Finally, we’ll just talk a little bit about the long term here. Now a few principles to keep in mind because these kinds of things are the kinds of things to think about and to keep in mind, but ultimately you want to think of it bigger than that.
Quality over quantity
So, for example, quality over quantity. Ultimately, you want to be getting links that are as high quality as possible, that tick as many of these boxes as possible, rather than just getting as many links as you possibly can. It’s always about the quality.
Links mean different things to different sites
Also, links mean different things to different sites. So, for example, one link to one brand, that same link to a different brand could have very different effects on their organic search and their organic rankings. So remember that everyone is different here. There’s not a fixed rule for any of this. Every link profile, every domain, and every website is different. So the links that you get from one site might be very different from another as well.
Make your website link-worthy
This is a really important one. Focus on making your website link-worthy. What I mean by that is making sure that you’re not just going out and asking for links and getting every single link possible, but people are naturally linking to your website as well. What will make people link without even thinking about it? The best links you can get and the most high-quality links you can get are the ones that you didn’t even ask for, the ones that someone has linked to you with because you’re a good site, you’re a good product, you’re a good service, you’ve got a great piece of content. Those are ultimately the high-quality links you want to pursue and go after.
Google uses lots of signals
We talked about a couple of them here that they may use, but they use many of them in link building as well. They can use user signals. They can, of course, use technical or on-page signals. All sorts of things going on there. So don’t focus too much on links alone. Think about the other side of this as well. If you’re building lots of links to sites that are fundamentally broken, they’re slow, they’re not responsive, no amount of links will fix those issues. So remember there’s a lot more going on here than just links.
Does the link make sense?
Finally, does the link make sense? That’s one of the ultimate sense checks to see if a link is a high quality or not. If it looks like it makes sense to you and it says, okay, well, actually my coffee bean company is getting links from a White’s coffee article, that makes sense. This one, not so much.
So ultimately, don’t be afraid of getting outside of the tools, getting outside of the metrics, and using your own instinct, using your own experience to figure out does this link makes sense for my site or my clients or my business. If it does, then ultimately it’s probably going to be a good quality link. If you’re looking at it and thinking, “Oh, I’m not really sure why we’ve got that kind of link,” then you maybe want to actually think about whether you actually want more of those kinds of links in the future.
jack Arona
posted a blog.
Ever wondered how to start a blog and make enough money to quit your job?
You can do it. Tons of people already have.
Want definitive proof?
The blog you’re reading right now gets over 2,436,100 unique visitors a year and generates well over a million dollars in annual revenue.
Source :- how to start a business
Just look at my revenue stats for a 30 day period:
how to start a blog in 2020
$381,772 a month is a lot of money… especially for a blog. Now you aren’t going to generate that much money, but it is realistic for you to make 1/100th of what I am making.
That’s why I’m going to show you how to make $3817 a month.
Making $300,000 per month is REALLY hard. Making $3000 per month is a lot easier.
And for most folks, an extra $3000 per month would change their life.
So, yes. Blocks of text and a handful of images can generate life-changing amounts of money.
Want to know something else?
I started from the same place you’re at right now. The only difference between you and me is that I’ve already been doing this for a decade.
Look, I stumbled a LOT along the way. Fell flat on my face. Had tons of terrible ideas.
This guide shows you how to avoid the same mistakes I did. Not only will your path be easier, you’ll get there a lot quicker.
Let’s dive in.
Your 2-minute quickstart cheat sheet
Looking for a barebones, quickstart guide to get started as fast as possible? In this section, we won’t cover everything, only the essential steps.
First, you need an idea and a name for your blog.
From there, head to Bluehost and sign up for the Basic Plan. It’s $2.95 per month if you sign up for three years in advance—I highly recommend it to get the best deal.
Next, follow the instructions to set up your account. Skip all the package extras except for domain privacy + protection. The extra privacy is worth the investment.
Finish setting up your account, and now you officially have your own little piece of the internet. Congrats!
But, don’t celebrate too hard just yet—we’re not quite finished. From there, you need to:
Install WordPress (your blogging platform)
Choose and install a cheap/affordable theme
Customize your new theme
Write and publish your first blog post
Stick to a regular publishing schedule
After you have your first few posts under your belt and traffic starts to flow in, you can start thinking about how you want to make your first $1.
From selling ad space to digital/physical product offerings and affiliate marketing, there are dozens of monetization methods you can explore.
Now let’s go through the whole process in detail.
Step 1. Unleash ideas within you
If you want to create a blog, you don’t need a revolutionary idea. But, your blog should be focused on something specific.
Remember that no idea, no matter how good, is truly unique.
But, you have unique experiences. You have a distinct voice. And, you probably have a vibrant personality that will attract others, like your family and friends.
When it comes to choosing your blog’s niche, there are two key questions to ask yourself.
Source:- how to start a blog
1. Do I Enjoy Learning About This Topic?
If you don’t love the topic, it’ll show in your writing. You shouldn’t even start a blog if you don’t love what you’re blogging about.
Whatever topic you pick, you need to love it, and naturally curious about it.
If not, you’ll run out of ideas quickly. Most importantly, you won’t be able to consistently create content that will build your audience.
If you are still lost, think about what your family and friends come to you for when seeking advice? It might be fitness, recipes, or relationship advice. You know best.
2. Are Others Interested in The Same Things?
You might feel like the only 23-year-old who’s obsessed with knitting. But, there are others out there.
Do a quick Google search and you’ll find 539,000 results aimed at people just like you.
how to create a blog screenshot of the research process
You might be wondering if your idea is too quirky. Or, maybe it’s too broad?
If you want to start a travel blog, stay away from generic words like “travel.” Choose a more specific topic, like “backpacking.”
Step 2. Choose a name for your new blog
Now for the fun part: naming your blog.
This is your brand. It’s how people will remember you.
But don’t overthink it. The magic of a brand gets built over time. Even if you feel stuck, keep moving forward.
The best way to land on the perfect name is to start with brainstorming. In the last step, we talked about unleashing all of your ideas and nailing down your niche.
Now, it’s time to take those ideas and turn them into a name.
So, open up a new spreadsheet or grab a pen and paper. Then spend about ten minutes writing down every word that comes to mind.
From there, start combining words and phrases until something stands out to you. Aim for 5 – 10 potential names and write them down.
Now, it’s time to see if those names are available as domains. A domain is where your blog lives on the internet.
As an example, neilpatel.com is my domain.
Neil Patel is who I am, but it’s also my brand and what you type into the address bar to find me. But that also means you can’t use the domain because I already own it.
You could do what I did and use your personal name as your domain.
But in most cases, I recommend choosing a different name for your blog. That’ll make it a lot easier to sell the site if you ever want to.
How do we see if domains are available?
I prefer to use Bluehost’s domain name checker. Type each potential name in one at a time to see what’s available. https://www.bluehost.com/web-hosting/domaincheckapi/?affiliate=neilpatelnp0101
After you click the check availability button, you’ll see whether or not the name you chose is in use.
Keep trying your potential names until an option you like is available. If none of your potential names are available as a .com, head back to the beginning and keep brainstorming.
Here are some extra tips for choosing an excellent domain name:
Always choose a .com when possible
Avoid using numbers, hyphens, and homophones (words that sounds the same but are spelled differently)
Keep it as short and concise as possible
Should be easy to say and understand
Avoid complicated and commonly misspelled words
When you land on an available name, click next to automatically add it to your cart.
Don’t buy it yet. I’ll show you how to get your domain for free in the next step.
Step 3. Get Web Hosting with Bluehost
Now it’s time to get your blog live.
It may seem complicated at first, but don’t worry. It’s much easier than it sounds.
To get started, you need web hosting (where your blog lives) and a domain name (your blog’s address). The good news is that Bluehost, my favorite web hosting company, offers both as a package deal.
Bluehost
Bluehost
Best Shared Web Hosting
Get 63% off the best web hosting plans on the market. Plus, get a free domain name and everything you need to manage + run your new blog in just a few clicks.Snag Your Discount!
Plus, it’s incredibly affordable. You also get an awesome discount as a NeilPatel.com reader. And your domain name is free for the first year.
So, head over to Bluehost.com and click “Get Started Now.”
Exclusive shared hosting offer for fans of Neil Patel, starting at $2.95 per month.
Next, you’ll see three different plans. Scroll down and select the Basic Plan for $2.95/month. It includes everything you need when you’re just getting started.
And you can always upgrade later if you need to. So, for now, select the Basic Plan.
An overview of Bluehost's shared hosting plans - you should choose the Basic Plan
Next, you get the chance to register the domain name you found in step two. You already know it’s available, so this step is a breeze.
Type it into the box on the left, make sure the dropdown is set to .com, and click Next.
Setting up your new domain name with Bluehost
Next, either sign in using your Google account or manually enter your personal information.
Then, scroll down and choose your registration term from the dropdown menu under “Package Information.” You’ll get the best deal with a 36-month registration by locking in a lower rate.
You can also choose a 24-month or 12-month agreement if you’d rather spend less today.
Now, you have a few extras to choose from.
Package Extras – What You Need and Don’t Need
Let’s take a quick look at these package extras and walk through which ones you need and don’t need. Honestly, you only need one of them.
But, let’s briefly talk about each one:
Domain Privacy + Protection – keep your personal info off the public record by replacing it with Bluehost’s business information. I highly recommend investing in this.
Codeguard Basic – creates daily backups for your blog. There are other options out there, so you don’t need it.
Bluehost SEO Tools – straight up? You don’t need this. There are far better free SEO alternatives, like Ubersuggest.
Microsoft 365 Mailbox Trial – this is for managing your business email account. It’s free so you can try it out if you want to check it out, but I highly recommend Google Workspace instead.
SiteLock Security Essentials – protects your blog from malware. There are much better options for this, so you don’t need it.
To recap, domain privacy + protection is the only package extra you need.
It exists to keep your private information safe and secure. Without it, anyone can access your phone number, home address, and email.
Bluehost uses this example to show how the domain privacy + protection keeps personal information from becoming public:
Source:- How to Start a Blog That Generates $3817 a Month
jack Arona
posted a blog.
General Business Landscape in India
The India business landscape is prepared to grow in multiple areas due to several factors such as international trade, government stimulus, and an overall strong developing country. With a young population that is rising to leadership and technology driving growth and innovation, there are several business opportunities in multiple sectors that we are going to explore today. Digital Marketing
For each business idea, I am going to talk a bit about the opportunity behind it, its startup cost potential, and where you can get started to execute. There is bound to be a successful business idea in here for you. Website Development
Side business ebook banner
1. Social Impact Investment Funds
Social impact is becoming a priority in India as consumers are intelligent, and know what they consume has an effect on them and the earth. This business idea involves fundraising money from various groups of investors to create a fund that will invest socially responsible and positive earth-impacting ventures.
There is a lot of demand in India for social impact, instead of just creating a business that makes money, due to the sophistication of people being quite high.
2. Cheap Home Solar Energy Setup Company
There is a large opportunity for residents in India to generate their own power and save money. For this idea, you would buy and setup solar equipment for people to install on their roofs or balconies, since apartment living is popular.
The solar could feed into the main battery for the individual or building to provide additional power. To execute, you could start by finding 10 people interested in this service that will pay you before the work is done, and then you have the money to buy to solar panels, creating a low initial investment for this business idea.
3. Community Generator/ Energy Supply Control
Inspired by the previous business idea of installing home solar panels. This business idea involved developing electrical generators that can store extra power for a small community. For this idea, one could approach different communities in Indian cities or towns to find the groups that need this.
This business idea for India sprouts from the problem that utility companies have of providing energy consistently and reliably to every person in the country. There is also a heavy reliance on coal that will eventually need to be shifted to electricity for sustainability.
4. Internet infrastructure Building Company
There is a significant growing demand for stronger and better internet throughout all of India. Although there are currently providers, there is a lack of internet speeds in the rural parts of India, and even some issues with connectivity from the larger corporations. This leaves the business idea for starting an internet infrastructure in perfect light to execute.
Although this business idea is not low-cost, it would have a lot of positive impact on people and could make a lot of money.
5. India Culture E-Commerce Niche Store
market in india
E-Commerce is growing at a substantial pace. This is mainly due to the access to cheap labor and goods, as well as the ability to ship internationally at a fraction of the cost it used to years ago. This business idea specifically relates to selling cultural items from India.
Given that many people around the world appreciate the culture in India, many would like to have authentic pieces of art in their homes. By setting up an e-commerce store to fulfill this, you can solve that problem. The company would be low-cost to start, and you could begin by partnering with your favourite street vendors.
6. Warehouse/ Inventory Management for E-Commerce
Again, playing off the e-commerce trend, the warehouse management company for e-commerce would provide fulfillment for the e-commerce stores. Instead of an e-commerce store setting up their own distribution channels, buying fleet trucks, and warehouses to store the goods, this company would do it all for them.
You could start by buying large pieces of land to hold people’s goods. Then use a shipping company to send them to the places they need to go, this business idea could make money from holding people’s goods in the warehouse. As well, you could charge for each shipment sent. This is a larger scale business idea, but also has the potential to make a lot of money.
7. Last-Mile Delivery Solution Company
In India, many shipping companies are facing the problem of having extreme difficulties providing delivery services to some rural areas. This is because the road infrastructure is not developed enough, or it is just very far from everything else. With this idea, you can provide the last mile delivery solutions by setting up a warehouse on the edge of the city limits.
Then, once the other shipping company gets there, you handle the final miles of the trip. This may involve buying a fleet of scooters or shipping trucks to deliver the shipments for the last couple miles. Places where regular shipping companies are not willing to do.
This company would need some investment to fund the warehouse at the outside city limits, as well as vehicles or drones for the last-mile delivery service.
8. Mobile wallet payment solution
phone screen
Cash is a huge part of the business transactions in India. People are more comfortable using cash than other payment methods. Until now. The growth of mobile payment solutions is ripe for extreme growth.
A significant portion of the population have smartphones, and rely on them to communicate, do research, and watch entertainment.
This business idea would require a decent amount of startup capital, however, because this is directed for business in India, there is a wealth of programmers and coders that one would have access to. Making the startup costs lower, and more reasonable.
9. Compliance & Regulations Management for E-Commerce Stores
Like I mentioned before, e-commerce business ideas are ready to blow-up in India due to multiple factors positively influencing the market. With this, comes a lot of compliance and regulations that need to be followed. This company would provide those solutions to other e-commerce companies so they could operate legally.
Since the government is always looking at new laws to implement in the business environment, this idea would help many other entrepreneurs navigate the field of compliance and regulations.
This is a low-cost business idea that could be executed by using only yourself and your knowledge of the industry regulations.
10. Blockchain Tracked Bank Ledger for E-Commerce Transactions
The blockchain is a growing technology, and is going to become an essential part of the business in the Indian marketplace in the coming years. The government has set up support funds to help the development of technologies like this and the Internet of Things, leaving this business idea ripe for making money.
The blockchain tracking bank ledger would allow e-commerce store owners to track where their payments are coming from, verify they are secure, and be able to accept money faster. There is a large problem with the current “Cash on Delivery” system where the money is only collected once the goods are delivered. This creates a large cash flow problem for stores that could be solved using this trustworthy and verified technology.
11. IoT Home/ Builder Consultant
smart home appliances
The Indian government has released plans to support the development and innovation that is happening with the Internet of Things technology. This support is a huge opportunity for business women and men to create a startup that services this area. One related business idea is to be an internet of things Home Builder/ Consultant.
You would work with developers or existing homeowners to transform their living space into one that is automated to their liking. Turning their regular home into a Smart Home.
This business idea would be low-cost to start, as the parts for the IoT installations are quite cheap, and you could find clients that would pay you up-front for the services.
Ultimate side business ebook banner 3
12. Solar Electrical Smart Grid Company (IoT)
Again, with the support for the IoT market, and the growing need for more reliable energy sources, there is great opportunity for providing a solar electrical smart grid. This company would setup internet of things networks and sensors for each household or building attached to the electrical grid. From there, the electricity use could be monitored from a remote location.
During the peak power demands, the smart grid company would have the ability to re-route power to certain areas for providing enough energy at peak demands or for restoring power to an area that lost power from one part of the electricity grid.
This idea would be high-cost but also could be subsidized potentially by the Indian government.
13. TV Ad Specialist Company
Consumption of TV India is a popular past-time and even a great place for people to gather and enjoy their favourite show. With this popularity comes a business idea that specializes in creating and managing companies TV ads. This would involve creating the ads that would go on TV for the company.
To execute, one could start approaching companies that are already running ads on TV, or you can approach the competitors who don’t have ads on the TV and they can be your client. There is no sign of TV usage slowing in India so this is a great business idea.
Startup costs would involve studio space, green screens, cameras, and lighting to create the ads you need.
14. Mobile Ads Specialist for Businesses
The use of mobile phones in India compared to that of the United States or Canada is incredibly different. Cell phone usage is high, and there is a growing demand for continued use as well. This presents the business opportunity to develop mobile advertising for companies that do not have the knowledge or bandwidth or do this.
This idea would specialize in creating mobile ads for companies so they can reach potential customers more effectively than traditional print media.
It could start out as a low-cost business idea if you have some marketing or advertising skills, as you don’t need much to create mobile ads.
15. Biometric Sensor Company
skyscrapper
Biometric sensors are the kind of sensors that scan for your eye or your finger to specifically identify an individual. With the growing need for higher security measures, and the support from the Indian government for the Internet of Things technology, it won’t be long until people are putting biometric sensors in everything.
This business idea would develop and sell these sensors to companies that would install them into products or services. There would need to be a medium-sized investment to make this happen as one would have to rent or build facilities to manufacture the sensors.
However, there can be high financial rewards as multinational companies would likely want to do business with you as they use biometric sensors more and more.
16. Rural Drone Delivery Company
As mentioned previously, there is a demand for providing shipping services to places outside of large cities. The demand for delivery to these areas is only going to grow as the internet access increases and becomes better.
The rural drone delivery company solves this problem by providing service to rural parts of the country. Drones can easily be built to carry large parcels safely and securely. Additionally, they do not have to worry about the rough terrain in reaching these rural parts, and can simply fly.
To start this business you would want to buy a couple of drones, and then start making partnerships with businesses in rural areas that require regular shipments.
17. Blockchain Ledger for Shipping & Border Customs Company
blockchain shipping company business idea
Another blockchain technology company. This time it is designed around helping speed up and create efficient border shipments. With the huge exporting economy that India has, there is a lot of shipments that get opened and checked to avoid drug smuggling.
With the blockchain ledger for shipping, companies would register each package sent with the blockchain so customs could verify who it was from, what it is, and where it is going without having to open the package. This would save a lot of time and money.
To execute on this business idea, knowledge of how blockchain technology is developed would be needed. Once created, one could approach various e-commerce companies as potential clients to help them ship things faster, and make more money.
18. DDOS Cyber Attack Prevention Security Company
DDOS attacks (where hackers send so much traffic to a website that it crashes the server) are becoming a huge threat to some businesses in India. With the rise of fast internet speeds across the entire country, more hackers are going to be targeting companies as they grow.
This idea solves this problem by creating a company that can identify DDOS attacks, and prevent them from happening in the first place. Although some firms are already doing this, there is a lot of room to make money in this area. This would be a medium-cost business due to the server space that would be needed, as well as the software and coding needed to be done to create a DDOS prevention company. However, the creator could charge a lot of money for the service since some businesses could lose thousands of dollars in just hours if their website went down.
19. Web Designer
This business idea is not revolutionary, has already been done, but there is high demand for this. Many of the reports show the importance for small businesses to create websites for their stores. With this comes the need for web designers to help them as not all small business owners want to do this themselves.
This startup would be low-cost as you would only need some web designing skills and a computer to execute. Next, you can begin by approaching every local business in your town to see if you can help them.
20. Online Conversion Specialist
conversion business idea in india
Again, with the rising demand and need for small businesses to engage with customers online, especially mobile, there are business ideas that will help these people struggling. An online conversion specialist company would involve helping people convert their online traffic visitors into sales.
Similar to the web designer business idea, this is a low-cost idea that could be executed on with just a computer and knowledge about how to write copy, and generate pages that convert people to buyers. This differs from the web designer business idea because you would primarily be working with companies that have established websites and want to convert their existing traffic into more sales.
21. Website to App Conversion Company
With the rise of the smartphone and higher bandwidths of internet being available, there is growing demand to convert their websites or web apps into native mobile applications. This is not an easy process, so this business idea for India would make it easy for the business owners.
If you already have knowledge of coding and how to make apps, this would be a low-cost business idea. As well, with the significant amount of programmers one has access to, it would not be hard to find a partner for this business idea to keep things low cost.
22. Wifi Installation Company
wifi symbol
As I said before, the Indian government is spending a lot of time and money improving internet access for all. With this support, there is huge potential for growth for providing wifi internet solutions, as mobile phones become faster and customers demand internet everywhere. This company could start low-cost as buying supplies to install wifi routers is quite cheap.
To execute on this business idea you could begin by approaching public malls and areas with a lot of foot traffic, talk to the owners, and see if you can set up a deal to install the wifi hotspots. Once installed, you could make it open access for people to use for free and you could sell the data you get from that. Otherwise, a subscription or per minute charge could be applied.
23. “IT as a Service” Company
IT as a service is a company that provides all the server and hardware space that other companies can outsource. This is becoming extremely popular due to their high level of IT professionals that can handle managing the hardware and equipment.
This business is low-cost, starting with only having a few servers, computers and pieces of technology to outsource to your first customers. As you grow and grow, the company could continue to buy more supplies. This is also a great business idea for India because of the cheap equipment that can be acquired to use in the IT company.
24. International Trade Consultant Company
There is continued growth in exports and imports as international trade grows. To assist in this growth, you could start a company that helps other Indian companies expand their enterprises globally by providing your expertise and knowledge about shipping and handling products worldwide.
This idea is going to keep growing in popularity as the business grows. Another approach to this would be to help businesses in other countries conduct trade in India. Startup costs could be low at the beginning with a background in international trade.
25. Health Record Digitization & Sharing Company (Blockchain)
compliance business idea
There will be a time when it is necessary for multiple doctors in different locations to access one’s medical records. For instance, one patient may use a doctor for a while, then move and switch doctors due to a closer location. Then there is the hassle of starting a new medical file or fetching the previous one from the doctor, which could never happen.
This company would set up medical records that could be securely and efficiently shared between registered doctors. The great thing is that the patients and doctors would be able to see who last accessed their files. Because blockchain technology is quite new, and the amount of health records is massive, this company would take some sizeable investment to create. However, with any big investment comes the potential for big returns.
Finding the fit ebook banner 2
26. Disaster Relief Location Finder Mobile App
The rise in mobile phone use also creates a lot of opportunities to help people in times of need. The Disaster Relief Location Finder would use sensors all over the highest buildings, along with ones running on tectonic plates, and areas prone to hurricanes. This way, when signs of a disaster start to appear, the sensors would detect it and send messages to the users to take appropriate action.
Secondly, it would send out a location signal to everyone in your family so they know where you are in case disaster strikes. The app itself would not need that much investment to create, however, the setup of the sensors would be the costly part. To make money, you could charge a subscription service, as it provides peace of mind for people in disasters.
27. Vinyl Record Developer
In 2016, Vinyl records hit an all-time high for sales EVER in their history. This shows that there is a strong niche market.
For this company one would set up a small shop or warehouse to develop and print vinyl records. There are not many people that do this so providing this could serve a great niche audience. Investment for this would be related to machines that could do this. If you are interested in the music industry, this is a great business idea for India.
28. E-Commerce Vinyl Record Store
Continuing with the e-commerce trend and the vinyl records trend, this online vinyl records store would sell rare or popular vinyl records. If you could find a manufacturer in India somewhere, you would be able to get cheap records and sell them for higher prices worldwide. This is a low-cost business idea that almost anyone could execute on, if they had a passion for vinyl records.
29. Peer to Peer Business Lending Company
Peer to peer lending is a great business model because it can help communities and people who need loans the most, as well it does not cost a significant amount to start. There is strong demand for this because not everyone wants or can access the bank for a loan, so the peer to peer lending platform is great.
Investors would put their money up for loans and receive a great interest rate. It is an alternative investment firm. To execute, you would begin by building a safe a secure platform where people could upload their money and a way for users to create profiles with accurate credit scores.
30. Skyscraper Greenhouses
Land is becoming a scarce resource as the population and city densities grow. This has created the problem of providing fresh vegetables and fruits to communities at a cost-effective and sustainable manner. By building greenhouses that are vertical, like a skyscraper, with multiple levels of different fruit and vegetables, one could harvest produce for a city or town using a building.
This would eliminate transport costs, allow for fresher food, and take up less space than the traditional farm. Additionally, over time robots could manage each level of the facility, in conjunction with sensors to monitor temperature, humidity, etc, to grow the perfect produce.
This is a high-cost idea because a building would need to be bought, however, it would provide a lot of great value to the community and could generate a lot of money in the long run.
jack Arona
posted a blog.
You’ve concluded that you need to begin publishing content to a blog, yet it tends to be trying to concoct thoughts when you have no insight.
You may stay there and ricochet thoughts to and fro for an hour and end up with nothing; that is never something to be thankful for.
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On the off chance that you were a peruser, what might you need to peruse?
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Maybe you’re a hopeful home culinary specialist searching for some amazingly sound plans to cook for your family.
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Despite what your inclinations are, the most well-known posts online beginning with incredible blog thoughts.
Publishing content to a blog (just as vlogging and having a web recording) – it’s tied in with becoming acquainted with your crowd. I believe that is something we would all be able to concur upon. The influencers in publishing content to a blog have this sorted out.
At the point when we start on the way to writing for a blog accomplishment by thinking of better blog thoughts, we start by picking a specialty, and it is inside that very specialty that we discover our objective perusers. All that we do is for them, not for the more prominent entire, but rather for the particular individuals, we need to reach.
Given the entirety of this current, it’s doubly significant that the points and posts we made impact them and appeal to them straightforwardly.
It might sound simple, however, by and large, it’s about something other than adhering to your chose subject. You need to burrow further, track down what’s working, and discover what inquiries individuals in your specialty are posing. Responding to questions and giving applicable data, are the best objectives of any single blog entry. (In any event, doing a contextual analysis about a peruser or a visitor post with one of the substance thoughts you are found aids your blog massively.
The present inquiry is how would we track down those vital points for our specialty? It’s an ideal opportunity to discover the appropriate responses you look for!
Hello, I’m Digital Marketing I’m a web developer living in NOIDA. I am a fan of web development, technology, and entrepreneurship. You can visit my company website with a click on the button above.
Source:- Digital Marketing